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Leica M EV - overpriced?

  
 
Nielk Mike
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p.1 #1 · Leica M EV - overpriced?


The price for the M series is high - and I always justified it because of the rangefinder OVF. The M-EV is basically no different from the Q - but comes without a lens. What justifies the price?


Sep 08, 2026 at 10:17 AM
stgrove
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p.1 #2 · Leica M EV - overpriced?


It's an M camera.


Sep 08, 2026 at 10:37 AM
Mystik
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p.1 #3 · Leica M EV - overpriced?


Right now, if you want a native M mount camera, you're paying M11-P prices even if you opt for the EV-1. My take is that Leica wants to protect the value/pricing of the likes of the M mount cameras as a whole by pricing the EV-1 at the same level as the M11-P. If the EV-1 were priced similarly to the Q cameras, you'd probably have more people opting for those in lieu of the likes of the M11-P to gain access to using M-mount lenses natively in a rangefinder type body.

The Q cameras aren't necessarily alternatives to M mount cameras because they are fixed lens cameras. They exist either as a gateway to M mount cameras, or as a secondary camera for M mount users, but right now, if you want a native Leica (sensor optimized for native glass) interchangable rangefinder type set-up, you're again, paying M11-P prices even if you opt for the EV-1.

I do think the EV-1 sort of exposes Leica's pricing practices, as when you take the differentiator of the RF out of the product consideration, there isn't a lot distinguishing the EV-1 from the likes of whatever Sony/Canon/Nikon/Panasonic are bringing to market in their mirrorless cameras. In many ways, the EV-1 is inferior to other mirrorless offerings, including the Q cameras. This is where a lot of people start to the question if the pricing of the EV-1 makes sense. Nothing in the Leica world makes sense pricing wise anyway. Some do like the luxury distinction, but for those of us that are buying into the camera systems themselves, its a really tough thing to rationalize.



Sep 08, 2026 at 10:42 AM
wolfloid
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p.1 #4 · Leica M EV - overpriced?


Nothing in the Leica world makes sense pricing wise anyway. Some do like the luxury distinction

Exactly, too many people love to equate price with excellence. Of course Leica usually meets levels of excellence, but the M EV-1 just relies on the name. It doesn’t even have more than the absolute basic cheap camera focus confirmation.



Sep 08, 2026 at 10:54 AM
panos.v
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p.1 #5 · Leica M EV - overpriced?


It is a luxury item. The price has no justification or reasoning whatsoever. It is what Leica decides it needs to be to make profit, fit the brand positioning and ensuring enough (but not too many) people buy it.


Sep 08, 2026 at 11:04 AM
RomanMF
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p.1 #6 · Leica M EV - overpriced?


I would love to know how this thing sold relative to other M bodies.


Sep 08, 2026 at 11:29 AM
RoamingScott
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p.1 #7 · Leica M EV - overpriced?


It's Leica's ZX1.


Sep 08, 2026 at 11:31 AM
Fred Miranda
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p.1 #8 · Leica M EV - overpriced?


Leica had to rework so many aspects of the M11 to produce the M EV1. Since they expect it won't be a high-volume seller, the high price tag for a M without rangefinder is likely because of the extensive R&D and low production run for a niche, one-off model or new series. Honestly, I am surprised it doesn't cost even more, but Leica probably realized they couldn't push the pricing ceiling any further...


Sep 08, 2026 at 11:35 AM
stgrove
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p.1 #9 · Leica M EV - overpriced?


Just to be clear, last I looked:
EV1 USD 9290.
M11P USD10400

Edited on Sep 08, 2026 at 12:45 PM · View previous versions



Sep 08, 2026 at 11:47 AM
Surfnsun
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p.1 #10 · Leica M EV - overpriced?


Nothing justifies it. Free market. Things are worth what people are willing to pay. Everything goes up every year.

I think of Leica like my Festool tools. They don’t make me any better at woodworking. But it makes the experience more enjoyable, they feel better in my hand, plus buying heirloom quality is important to me at this stage in my life. I think a lot of us are just enjoying ourselves. It’s not that complicated.



Sep 08, 2026 at 11:56 AM
 


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Jorge Torralba
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p.1 #11 · Leica M EV - overpriced?


RoamingScott wrote:
It's Leica's ZX1.


Spot on! Which turned into a disaster. The EV1 is IMO, way overpriced. Just like a lot of other Leica gear. But this one is blatantly overpriced to the point of being insulting. It's no more of an M camera than a Sony or a Nikon with an adapter. No rangefinder mechanism. It's NOT a rangefinder camera anyway you look at it. It's an overpriced luxury item with absolutely no justification for its price other than Leica can set whatever price they say. Even dealer cost is over priced in the US. There is a 20 point markup for US dealers and if you are lucky to be a special US dealer, its 35. Even so, it overpriced.

I will buy one used when they hit 5k or less or maybe even pass on it. Maybe I will trade somethging for one. But I would never spend the ridiculous 9300.00 list price on one. My SL3-S does better with M lenses than the EV1. Granted, different form factor but better in everyway with it's limited capabilities.

Also, If you are a working pro, I really don't think its a camera one uses to make a living. so justifying it as a work requirement falls flat for me.

If you have disposable income more power to you and enjoy it.

Lastly, The only festool I have is a Domino. Everything else is over priced as well, just like the Leica stuff. But I do love my Domino!



Sep 08, 2026 at 12:01 PM
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p.1 #12 · Leica M EV - overpriced?


Seems to appeal do a limited demographic, even though it's basically a neutered a7cr in an m body. I suppose some value the m aesthetic highly.


Sep 08, 2026 at 12:09 PM
Desmolicious
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p.1 #13 · Leica M EV - overpriced?


RoamingScott wrote:
It's Leica's ZX1.


People actually buy the Leica.



Sep 08, 2026 at 12:39 PM
stgrove
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p.1 #14 · Leica M EV - overpriced?


Jorge Torralba wrote:
Spot on! Which turned into a disaster. The EV1 is IMO, way overpriced. Just like a lot of other Leica gear. But this one is blatantly overpriced to the point of being insulting. It's no more of an M camera than a Sony or a Nikon with an adapter. No rangefinder mechanism. It's NOT a rangefinder camera anyway you look at it. It's an overpriced luxury item with absolutely no justification for its price other than Leica can set whatever price they say. Even dealer cost is over priced in the US. There is a 20 point markup for
...Show more

Leica dealers work off a 14% margin-not 20%.

If you do not own the EV1 how can you say "My SL3-S does better with M lenses than the EV1"?





Sep 08, 2026 at 12:44 PM
Fred Miranda
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p.1 #15 · Leica M EV - overpriced?


If Leica ever firmware updates the M EV1 to support focus confirmation like the Nikon Zf, I'd buy one immediately. The catch is that the Zf relies on sensor-level PDAF pixels to calculate distance and confirm focus. If the M EV1 sensor lacks PDAF hardware (which may be the case), a firmware update alone won't do it...meaning Leica would have to save that feature for the next generation, assuming they even make a successor.


Sep 08, 2026 at 01:01 PM
RexGig0
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p.1 #16 · Leica M EV - overpriced?


Nielk Mike wrote:
The price for the M series is high - and I always justified it because of the rangefinder OVF. The M-EV is basically no different from the Q - but comes without a lens. What justifies the price?


For a number of years, the cost of the rangefinder mechanism was quoted as being a reason that Leica M cameras are so costly. For this reason, I would have hoped that an rangefinder-less M-mount Leica camera could be priced lower than the rangefinder M line. My disappointment at the pricing of the M EV was, therefore, quite pronounced. My smaller budget, due to being in retirement, has removed me from being a buyer of any new M camera.

My response, in Summer 2026, was to buy an EVF-less rectangular camera, the Nikon ZR. If attrition claims my M Type 246 and M10 camera bodies, I will adapt my most-favored M lenses to Nikon Z. (Nikon was already the shared “household” brand, due to my wife, the more-senior photographer, being a die-hard Nikon shooter, but whereas she added a Z6 in 2018, I had not bought a Z camera until until only recently.)

The only Leica M camera body I have bought new was my M10, in April 2018, at $6895 US, if I recall correctly. My Nikon D5 cost cost $6495, at the time. Today, I can buy a new Nikon D6, for $6495.

So, whether or not the M EV is over-priced, by Leica standards, it is certainly over-priced, by my standards. My intended tone is one of lament, rather than a rant.

I did spend just a bit more for a newer Leica M model, the M10 Monochrom, Leitz Wetslar Edition, in perfect condition. It will probably remain my high-water-mark, among Leica camera acquisition, and, TBH, I may not keep it. I am going to have to sell some Leica lenses, to help my budget recover, and just might part with the camera, too, as part of a general down-sizing, unless the M10 Monochrom can convince me that it sufficiently out-performs the much-loved M Type 246 Monochrom, already on-hand.



Sep 08, 2026 at 01:27 PM
Nielk Mike
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p.1 #17 · Leica M EV - overpriced?


RexGig0 wrote:
For a number of years, the cost of the rangefinder mechanism was quoted as being a reason that Leica M cameras are so costly. For this reason, I would have hoped that an rangefinder-less M-mount Leica camera could be priced lower than the rangefinder M line. My disappointment at the pricing of the M EV was, therefore, quite pronounced. My smaller budget, due to being in retirement, has removed me from being a buyer of any new M camera.

My response, in Summer 2026, was to buy an EVF-less rectangular camera, the Nikon ZR. If attrition claims my M Type 246
...Show more

The upside is that used M-EVs are already showing at prices well below the price for new ones. But I agree with many here that the price isn't justified.



Sep 08, 2026 at 01:30 PM
Jorge Torralba
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p.1 #18 · Leica M EV - overpriced?


stgrove wrote:
Leica dealers work off a 14% margin-not 20%.

If you do not own the EV1 how can you say "My SL3-S does better with M lenses than the EV1"?



I have the dealer price sheets. I stand corrected. It varies all over the place. I just looked again at the April price sheet.

M11 - Margin BEFORE Bonus. 14.31%

A variety of lenses 16.31%

SL Lenses 15.36%

Accessories: 33.98%

Visoflex: 33.98% So

FYI, Dealer cost on summilux 50mm close focus 11728 is 4603.00 So the one I have for sale at 3800.00 is a smoking deal.

I may just publish the entire price sheet on my website. But need to think about it. Also agaion this is as of april. Need to look for newer one.

Does the EV1 offer auto focus with SL lenses ? No. The EV1 does not do auto focus. Actually what I should have said was the Nikon ZF does better with M lenses than the EV1. At least I can throw M lenses on the ZF and get Auto focus with the right adapter, get auto focus confirmation, get eye tracking etc ... All things the EV1 does not do.

This particular EV1 topic is like politics and religion. There is nothing you can say to me at this time that will convince me the EV1 is a s smart choice. Maybe that will change in the future. but if I can use my M lenses on another camera with better features, that alone makes it better than the ev1.




Sep 08, 2026 at 01:36 PM
RoamingScott
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p.1 #19 · Leica M EV - overpriced?


Fred Miranda wrote:
If Leica ever firmware updates the M EV1 to support focus confirmation like the Nikon Zf, I'd buy one immediately. The catch is that the Zf relies on sensor-level PDAF pixels to calculate distance and confirm focus. If the M EV1 sensor lacks PDAF hardware (which may be the case), a firmware update alone won't do it...meaning Leica would have to save that feature for the next generation, assuming they even make a successor.


What is the benefit for Leica and IQ, if any, of them stripping out the PDAF that is already in the Sony sensor they are using?



Sep 08, 2026 at 01:38 PM
stgrove
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p.1 #20 · Leica M EV - overpriced?


Jorge Torralba wrote:
I have the dealer price sheets. I stand corrected. It varies all over the place. I just looked again at the April price sheet.

M11 - Margin BEFORE Bonus. 14.31%

A variety of lenses 16.31%

SL Lenses 15.36%

Accessories: 33.98%

Visoflex: 33.98% So

FYI, Dealer cost on summilux 50mm close focus 11728 is 4603.00 So the one I have for sale at 3800.00 is a smoking deal.

I may just publish the entire price sheet on my website. But need to think about it. Also agaion this is as of april. Need to look for newer one.

Does the EV1 offer auto focus with SL lenses
...Show more

Jorge-I hear you, BUT
how can you make such a statement without owning the EV1? That is all I am saying. SL lenses are not what we are talking about -M lenses are the lenses of this subject.

You think you know it, but if you do not use it for 1-2 weeks you have no validity on this subject.



Sep 08, 2026 at 03:10 PM
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