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Archive 2014 · At Canon, We See Impossible

  
 
Imagemaster
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p.16 #1 · At Canon, We See Impossible


kodakeos wrote:
wow, what a let down.
I HOPE Canon is reading these forums, and watching their R+D money dry up. So many of us owned high end Canons and have since moved on to something else, as they continually just push the same old tired tech.


Yeah, I bet the "so many of you" account for at least .001% of Canon sales, probably a lot less.



Oct 07, 2014 at 10:22 AM
Fred Miranda
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p.16 #2 · At Canon, We See Impossible


I disclosed on my original post that we should not have been excited about this...

jjoejr wrote:
A class action lawsuit by the forum members should be filed against Fred Miranda for posting this gasser on here!....LMAO!.....




Oct 07, 2014 at 10:26 AM
panicatnabisco
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p.16 #3 · At Canon, We See Impossible


I like how everyone wishes canon to somehow "fail" (have you seen Nikon's sales figures) because they fooled themselves into thinking that a 100 megapickle mirrorless camera with 100 stops of dynamic range would be announced.

Im going to grab some popcorn, this will be an entertaining fallout




Oct 07, 2014 at 10:27 AM
jeremy_clay
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p.16 #4 · At Canon, We See Impossible


Canon R/D: "Aishhh guv! The FM'ers are up in arms!"

R/D II: "Not the FMers?! I mean, the DPR slumdogs are one thing, but surely not.."

R/D: <interrupting> "It's true sir. The vocal, and presumingly, vast majority."

R/D II: "Do we have the numbers?"

R/D: "We estimate a drop of %22 forecasted total revenue based on kodakeos disdain alone."

R/D II: "Quickly!~ To the Megapixel Mobile!"



Oct 07, 2014 at 10:28 AM
zlatko
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p.16 #5 · At Canon, We See Impossible


retrofocus wrote:
1000-times discussed - If you need AF, you need to stick to available Sony lenses. With third party lenses, AF is not recommended with this kind of camera. This camera is not made for action shooting where AF is needed!


Of course, but my reply was directed to your unqualified claim that "but you can use all of the [Canon] lenses on a Sony A7 series camera..." So, actually, you can't do that if you want fast AF.



Oct 07, 2014 at 10:32 AM
panicatnabisco
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p.16 #6 · At Canon, We See Impossible


zlatko wrote:
Of course, but my reply was directed to your unqualified claim that "but you can use all of the [Canon] lenses on a Sony A7 series camera..." So, actually, you can't do that if you want fast AF.


yeah but but, the megapickles and DR!



Oct 07, 2014 at 10:36 AM
zlatko
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p.16 #7 · At Canon, We See Impossible


Klaus Priebe wrote:
Why use the good glass on a crappy Canon sensor. Put it on a Sony!
Went to the Nikon D810 and sold the Canon. There is a ton of great glass for Nikon too!


Canon sensor does quite fine for me, thank you. Yes, there's a ton of great glass for Nikon too, but not even one item on my list above. The point is each brand has some advantages, and none of the camera makers please everybody.



Oct 07, 2014 at 10:37 AM
panicatnabisco
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p.16 #8 · At Canon, We See Impossible


zlatko wrote:
Canon sensor does quite fine for me, thank you. Yes, there's a ton of great glass for Nikon too, but not even one item on my list above. The point is each brand has some advantages, and none of the camera makers please everybody.


yes but can you pull enough shadows to see details when you shoot with your lens can on?



Oct 07, 2014 at 10:49 AM
popinvasion
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p.16 #9 · At Canon, We See Impossible


zlatko wrote:
Canon sensor does quite fine for me, thank you. Yes, there's a ton of great glass for Nikon too, but not even one item on my list above. The point is each brand has some advantages, and none of the camera makers please everybody.


Don't feel bad Canon has me by the balls on the glass as well. But I won't make excuses for them. I'm sure the buy and sell will now be flooded with even more canon.



Oct 07, 2014 at 10:52 AM
StillFingerz
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p.16 #10 · At Canon, We See Impossible


Spinning top


Oct 07, 2014 at 10:55 AM
Jeffrey
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p.16 #11 · At Canon, We See Impossible


Guess what NO CAMERA was announced today, but I hope that my own retinas are better cared for in the future.

I don't think anyone in this looong thread guessed this one coming. Yowza, what an unpredictable thing that was. I get to hang on to my $8K for a while longer.



Oct 07, 2014 at 11:06 AM
Photonadave
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p.16 #12 · At Canon, We See Impossible


panicatnabisco wrote:
yeah but but, the megapickles and DR!


Yup, cant live without those ginormous pickles and we all need doctors!



Oct 07, 2014 at 11:11 AM
snapsy
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p.16 #13 · At Canon, We See Impossible


The site is now live. Some pretty slick flash programming although the gravity-type animation is a little dizzying. The exploding rotating cube has the following facets:

"Create your Vision"
"Solve your Business Challenges"
"Ignite your Future"
"Diagnose Patients"

There are two empty facets on the cube (top and bottom). Of course those are reserved for new camera announcements



Oct 07, 2014 at 11:14 AM
mttran
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p.16 #14 · At Canon, We See Impossible


jeremy_clay wrote:
Canon R/D: "Aishhh guv! The FM'ers are up in arms!"

R/D II: "Not the FMers?! I mean, the DPR slumdogs are one thing, but surely not.."

R/D: <interrupting> "It's true sir. The vocal, and presumingly, vast majority."

R/D II: "Do we have the numbers?"

R/D: "We estimate a drop of %22 forecasted total revenue based on kodakeos disdain alone."

R/D II: "Quickly!~ To the Megapixel Mobile!"


+1,



Oct 07, 2014 at 11:29 AM
skibum5
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p.16 #15 · At Canon, We See Impossible


Grrreat.

"As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multiyear “See Impossible” campaign, shifting the marketing focus away from products and onto customers’ stories."

I.E. they don't feel like investing in a new sensor fab for DSLRs so lets try to shift talk away from sensors to things like "It's all about the lenses." and "It's not about our products, it's about our customer's stories", our two new slogans.

I mean who knows, maybe they have something ready to wow us, but between the interview with the honcho and the new slogans it doesn't sound encouraging. Also, since "This is strictly an ad campaign in the US which, according to the AdWeek article, is to "recapture" lost market share!" so if they really had something real to recapture it with, they would just announce this and not some marketing blahblah like this. Another bad sign that they simply have nothing at all to answer the other brands when it comes to new sensors. I guess they fear the decline of sales makes investing in a new sensor fab too risky, but that can, over years, eventually lead to a downward spiral. They could at least have charged ahead with 4k though, but I guess they would rather try to squeeze more out of the $20,000 cams (despite new fierce competition there) than use that to recapture lost market share.

For a stills only sports/wildlife cam or AF but lower quality video the 7D2 is pretty darn fine, to be fair though. The sensor at low ISO matters a bit less there and video and all that is another topic.

The 5D FF stuff and no signs of catching Exmor or 4k or crisp 1080p and higher bit output is kinda lame though.


Edited on Oct 07, 2014 at 03:51 PM · View previous versions



Oct 07, 2014 at 11:36 AM
Arun Gupta
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p.16 #16 · At Canon, We See Impossible


"At Canon we see the impossible - black autofocus squares against dark subjects in low light, we see them, why can't you?"


Oct 07, 2014 at 11:42 AM
gocolts
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p.16 #17 · At Canon, We See Impossible


skibum5 wrote:
Grrreat.

"As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multiyear “See Impossible” campaign, shifting the marketing focus away from products and onto customers’ stories."

I.E. they don't feel like investing in a new sensor fab for DSLRs so lets try to shift talk away from sensors to things like "It's all about the lenses." and "It's not about our products, it's about our customer's stories", our two new slogans.

I mean who knows, maybe they have something ready to wow us, but between the interview with
...Show more

I agree. They have it backwards. Canon sells gear that helps the customer tell stories via photography.

Customers don't need Canon to tell their stories, people can do that themselves. What customers need is gear that makes taking pictures easier with better results. Without selling gear, their customers aren't there to tell stories.



Oct 07, 2014 at 11:44 AM
anselwannab
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p.16 #18 · At Canon, We See Impossible


Matt Grum wrote:
I think he meant to say:

"Obviously photography is about more than the equipment".


Yep, thanks.



Oct 07, 2014 at 11:57 AM
jjoejr
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p.16 #19 · At Canon, We See Impossible


"It ain't over til the fat lady sings" And that be right soon! At the Javits Center end of the month!....HA!


Oct 07, 2014 at 11:57 AM
ggreene
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p.16 #20 · At Canon, We See Impossible


jjoejr wrote:
"It ain't over til the fat lady sings" And that be right soon! At the Javits Center end of the month!....HA!


Yes, onward to the Javits Center and Psychic1's prediction. What about November though? Is there any photography show during that month?



Oct 07, 2014 at 12:12 PM
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