gdanmitchell wrote:
And on yet a third point, the text of this marketing campaign is very, very strange. I'll have to see how it ties in to other related media, but most people are going to have a hard time figuring out exactly what it is trying to say. Something about Canon and "impossible," whatever that implies.
The whole point is to get people to think or speculate. Being mysterious is an easy way to become a topic of discussion. So it was good marketing in that it got people's attention, also bad marketing after the fact since it's not going to keep anyone's attention. But if you've seen enough of this stuff, you learn to go in expecting nothing anyways, so you'll never be disappointed.
Fred Miranda wrote:
I disclosed on my original post that we should not have been excited about this...
Yes, although people never read disclaimers
However...I do think that if a company goes through the trouble of attracting attention through the use of a "countdown timer" as a marketing gimmick, it implies they are going to announce something. But a marketing gimmick to announce a marketing gimmick? Now that's a new one!
It is often entertaining to watch people with a bias any bias, in any direction find something in marketing announcements that "clearly" verifies their existing biases on all sides! when the marketing language really doesn't offer anything remotely concrete. Members of the public see what they want to see, and that is likely what the language of this announcement was intended to provoke, at least to some extent. ;-)
In the case of this "announcement" of a marketing campaign, there is nothing to support or disprove any point of view that you had before the announcement. What will be interesting is when, if, and what concrete announcements of products appear down the line. That will happen, but not in this way.
Canon did did succeed in producing a higher visibility for the brand, at least in some quarters and at least for a brief period which is something, if you believe the old saying that "there is no such thing as bad publicity." (Yeah, an exaggeration, I know... ;-)
So it seems the upshot is that a lot of webbies got very excited over (what turned out to be) absolutely nothing and Canon seems to have come out of it looking a bit of an arse.
dhphoto wrote:
I haven't really followed this much
So it seems the upshot is that a lot of webbies got very excited over (what turned out to be) absolutely nothing and Canon seems to have come out of it looking a bit of an arse.
Is that a fair assessment?
You got that right!
I was thinking,,finally they are going to announce a High MP camera..NOT,,even canon rumors keeps posting stuff about a new camera,,,what a complete waist of internet space.
dhphoto Canon looks like any other corporation out there. They always have and they always will. I don't think that's good or bad, it just is what it is. Someone who jumps on a wagon simply because it is there has no right to complain that the wagon rolled into a river and they ended up getting wet.
Sites like Canonrumors exist because they have enough of a following to exist, if the following ever goes away for stops caring, the site will fade into obscurity. But with human nature, that probably won't happen. I don't personally know anyone who pays attention to canonrumors (or others like it), but I know there's enough out there who do.
I was thinking,,finally they are going to announce a High MP camera..NOT,,even canon rumors keeps posting stuff about a new camera,,,what a complete waist of internet space.
gdanmitchell wrote:
Canon did did succeed in producing a higher visibility for the brand, at least in some quarters and at least for a brief period which is something, if you believe the old saying that "there is no such thing as bad publicity." (Yeah, an exaggeration, I know... ;-)
11rdgr88 wrote:
Another useless gimmick by the PR peeps.
Well... it could be described as a gimmick... and I'm sure the PR folks had their hands all over it. But useless? Maybe. Maybe not. Depends what they are trying to accomplish. Time will tell.
PetKal wrote:
Please be more careful with your spelling: it's "ophthalmologist".
And waste, not waist. (Waist not. Want waste.)
Take care,
Dan,
... who frequently cringes to see his own typos in forum posts. ;-)
11rdgr88 wrote:
Another useless gimmick by the PR peeps.
Not useless from their perspective, it keeps them all employed.
I imagine somewhere in Canon an executive is sifting over a spreadsheet containing the budget for the next fiscal year, he just got a call about how effective the latest PR stunt was, so he reasons he should keep doing what he has for past five years -- moving money from sensor research and development to fund the marketing department's enhanced campaigns, as the latter offers more ROI. And he smiles at how clever he is before sipping his coffee and then checks his new apple watch and decides its time for lunch.
retrofocus wrote:
That's now the bill for earlier mistakes Canon did IMO regarding cameras:
1. Crippling the 5D MkII AF by implementing at the time already old AF from the 5D to avoid in house competition with the 1Ds MkIII. This led to the development of the 5D MkIII which mainly improved in AF but kept the rest of the camera mostly stagnant whereas the competition then overran Canon with new FF sensors.
2. Too late investment in new sensor process generation setups delayed until now new Canon FF sensors. Focus too much on peripheral camera improvements recognizing need from video and sports shooters. Fully ignoring (or delaying?) need for high DR performance and higer resolution.
3. Too late jump into the mirrorless market with the EOS-M models - again overrun by competition here. So far no intention of Canon visible to show up with a competitive FF mirrorless product soon either. ...Show more →
Had to quote this. Brilliant analysis. I would assume that canon will be calling soon, they need you to run their company...
Reading these posts are pretty funny and incredible. In the sense that users think Canon owes them anything or that Canon is so far behind the competition.
I shoot both Fuji and Canon. While canon hasn't done everything perfectly (in fact, far from it), we should all put things into perspective and consider:
1. Anyone's idea of a perfect camera isn't going to be the same as the next person. The fact that people disagree on forum is an indication of this.
2. If you are to compare progress, you need to compare it holistically and not just picked and choose features from best in industry and compare all against Canon. E.g. It seems a little ridiculous to compare Sony sensor tech and ignore everything else that Sony is poor at (lens availability, ergonomic and, AF). It is ridiculous to compare Canon M in isolation to various mirrorless when the other competing companies only produce mirrorless cameras while Canon have basically everything from 35mm and smaller. The list goes on.
3. Canon and every other companies exist to make a profit and return to shareholder. That's it. Their target market is the general and pros, not the niche market users. And consumers are not better serve in the long run by making short term decisions that jeopardises the company's long term survival (E. G. Releasing one single kick ass camera to wipe out all their entire product line would be an examplr. Cameras are not consumables to the same level that iPhone are. Canon needs to have a varied product line to ensure continual cash flows).
4. This is just my personal opinion but I think Canon less serious push into mirrorless is intentional. You don't want to legitimise a market that replaces your product line. The Average Joe photographer still equate size with IQ. And there are more Average Joe than truly informed photographers.
Do I wish my 5D3 have a better sensor? Answer to that is "Hell Yeah". Would I switch my 5D3 with Sony A7. Answer is "Well... Uhhh". If I was shooting landscape, probably yeah. If I was shooting any other genre, answer is "Hell no". Same reason I haven't sold my 5D3 despite shooting Fuji. Fuji is nice, but not exactly my all purpose go to camera.
Saying all that, I think this marketing announcement was pretty silly. However based on the volume of response on this thread, it would seem like a successful exercise. It got everyone talking about the campaign and there isn't real lasting impression for those who laugh at it. E.g. If you were thinking about buying the 7DMKII, the fact this was a silly marketing campaign isn't likely to impact your opinion.
