khphotography wrote:
It's a real simple answer. When Sony ups the ante and wants to take on both Canon and Nikon they will tell Nikon to screw off on make their own stuff. Which will leave them sitting high and dry.
You think Sony wants to sit around 12-15% in the DSLR market. No, they want 40%+.
No doubt Sony wants to be the market leader in the camera markets they participate. But they're trying to achieve that via total system innovation rather than just sensor R&D (SLT, FW features, form factors, etc...) Why blow off profitable customers who you sell one aspect of your technology to if your success is built on much more than that? Sony can have their cake and eat it to; amortize their sensor R&D on the back of other customers while still profitably competing with them on a system basis.