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X-E5 reveal on June 12

  
 
TENOG
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p.10 #1 · X-E5 reveal on June 12


Fred Miranda wrote:
I'm beginning to think there may be some truth to that. While I do appreciate the site and check it regularly, the tone of the reporting often leans more toward promotional messaging than objective analysis.


He's an admitted Fuji FanBoy through and through and makes no pretense to be otherwise. He never tries to make any independent evaluations or objective critiques of the equipment, software, or company, and he makes no secret of his bias. All he does is report inside information, scuttlebutt, and rumors that Fuji devotees find informative and entertaining. He also tends to be pretty accurate.

About an hour after writing the above I am editing it. According to Fuji Rumors, the X-E5 is the second most pre-ordered Fujifilm camera via his affiliate links—right behind the X100VI, and ahead of the X-T5. Also, this makes the X-E5 the most pre-ordered Fujifilm camera with interchangeable lenses on FujiRumors.


Edited on Jun 12, 2025 at 10:05 PM · View previous versions



Jun 12, 2025 at 04:49 PM
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p.10 #2 · X-E5 reveal on June 12


TENOG wrote:
He's an admitted Fuji FanBoy through and through and makes no pretense to be otherwise. He never tries to make any independent evaluations or objective critiques of the equipment, software, or company, and he makes no secret of his bias. All he does is report inside information, scuttlebutt, and rumors that Fuji devotees find informative and entertaining. He also tends to be pretty accurate.


Yes, that's exactly what I meant. When reading content on the site, it's important to keep that in mind. He's openly a Fuji promoter and doesn't claim to be neutral, so the information is often shaped by that point of view. I also agree that the reporting is very accurate, which suggests there's direct inside information coming from Fuji themselves.



Jun 12, 2025 at 04:54 PM
TENOG
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p.10 #3 · X-E5 reveal on June 12


Fred Miranda wrote:
Yes, that's exactly what I meant. When reading content on the site, it's important to keep that in mind. He's openly a Fuji promoter and doesn't claim to be neutral, so the information is often shaped by that point of view. I also agree that the reporting is very accurate, which suggests there's direct inside information coming from Fuji themselves.


I think you're correct that Fuji is probably leaking the information to him on purpose. Historically, the pattern is that the leaks come in small bites and increase in detail and frequency as it gets closer to the big reveal. Then there is the big reveal but that is always months before the product is actually for sale, so the reveal just serves as a big leak. In the interim there will be hands on reviews by influencers who have an incentive to promote the product. I think all of this is counter productive among the community of Fuji users -- certainly this group -- who generally seem to be annoyed by this tactic. I think the vibe here is generally negative and none of us have ever seen the camera. I think if the cameras started getting into users' hands this week there would be an entirely different tone.




Jun 12, 2025 at 10:06 PM
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p.10 #4 · X-E5 reveal on June 12


TENOG wrote:
I think you're correct that Fuji is probably leaking the information to him on purpose. Historically, the pattern is that the leaks come in small bites and increase in detail and frequency as it gets closer to the big reveal. Then there is the big reveal but that is always months before the product is actually for sale, so the reveal just serves as a big leak. In the interim there will be hands on reviews by influencers who have an incentive to promote the product. I think all of this is counter productive among the community of Fuji users
...Show more

The negativity is not unique to FM. I see it across many platforms. The main issue for Fuji is getting their cameras into people's hands. When photographers want to buy a camera but can't find it anywhere except through third party sellers at inflated prices, it leads to frustration. The overly biased reviews from youtube influencers are also frustrating when it's overly positive.

On top of that, Fuji Rumors tends to cheerlead every decision Fuji makes without much critical analysis. I think we need a bit more balance, and I believe this forum is a place where we can express honest opinions. On top of all this, Fuji's inconsistent pricing structure bothers a lot of people and makes it harder for them to speak positively about the company.



Jun 12, 2025 at 10:13 PM
gdanmitchell
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p.10 #5 · X-E5 reveal on June 12


TENOG wrote:
I think you're correct that Fuji is probably leaking the information to him on purpose. Historically, the pattern is that the leaks come in small bites and increase in detail and frequency as it gets closer to the big reveal. Then there is the big reveal but that is always months before the product is actually for sale, so the reveal just serves as a big leak. In the interim there will be hands on reviews by influencers who have an incentive to promote the product. I think all of this is counter productive among the community of Fuji users
...Show more

The slow drip of "leaks" does get a bit annoying, and I think that may be a reason for some of the very negative comments on the FR site. Patrick does provide some good information and it is often pretty accurate, though it can also be hyped up quite a bit.

On a different note, let me try a neutral plus/minus approach to considering the XE5.

PLUS

1. This is a camera that an other of people have been looking forward to for quite a while. Since the XE4 was inexplicably "disappeared" many have wondered if the XE line was dead, but were hoping that there it would continue. As a person who first started his Fujifilm experience with the XE1 over a dozen years ago, I understand the place that the XE has planed in the line.

2. The camera does what we expect from an XE based on how it has traditionally fit into the line-up. It has (with the exception of the XE1) come along after the higher-end models, but it has incorporated many of their features including the same sensor — so it is capable of the same IQ as you would get from a X100vi, XT5, or XH2.

3. It incorporates the most recent 40MP sensor, IBIS, improvements to AF and more, some technical refinements (such as the AF mode switch, etc.), and all of those sims, for those who like them.

4. The chosen rear monitor design seems just right for this camera — the up-down tilting design is very useful for the likely users.

5. The aesthetics of the XE line continue to be refined, and this one does have an attractive old-school quality that reminds of some of the older rangefinder film cameras.

NEUTRAL

1. Some are going to like that addition of the sim dial, while others will see it as a superfluous gimmick.

MINUS

1. The pricing, obviously. It is literally twice the price of the previous model, the XE4. At the old, lower price point it was a great value for those who were looking for a smaller Fujifilm ILC with manual controls and were OK with some limitations. While the overall concept of the camera has changed little, this pricing may well decrease its appeal to a segment of the market that was previously attracted to it. (From a line-up perspective, this seems like a potential problem for a camera whose success was previously somewhat marginal, despite a lot of fans.)

2. Some other feature nits, like the viewfinder issues, may make a difference to some buyers.



Jun 12, 2025 at 11:49 PM
TENOG
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p.10 #6 · X-E5 reveal on June 12


gdanmitchell wrote:
The slow drip of "leaks" does get a bit annoying, and I think that may be a reason for some of the very negative comments on the FR site. Patrick does provide some good information and it is often pretty accurate, though it can also be hyped up quite a bit.

On a different note, let me try a neutral plus/minus approach to considering the XE5.

PLUS

1. This is a camera that an other of people have been looking forward to for quite a while. Since the XE4 was inexplicably "disappeared" many have wondered if the XE line was dead, but were
...Show more

Two interesting facts. Regarding pricing, the XE4 sold for $850 in 2021. In today's dollars that would be $1,030. The XE5 is an upgraded camera so one would expect it to cost more. The price in Europe is $1,300. That doesn't seem like that big a jump. The US price has the tariff (flavor of the day) added in which consequently raises the price.

Fuji Rumors reports that early data shows the X-E5 is the second most pre-ordered Fujifilm camera via its affiliate links—right behind the X100VI, and ahead of the X-T5. This makes the X-E5 the most pre-ordered Fujifilm camera with interchangeable lenses on FujiRumors. So the negativity we're talking about is apparently not affecting the market.



Jun 13, 2025 at 12:12 AM
Nielk Mike
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p.10 #7 · X-E5 reveal on June 12


gdanmitchell wrote:
The slow drip of "leaks" does get a bit annoying, and I think that may be a reason for some of the very negative comments on the FR site. Patrick does provide some good information and it is often pretty accurate, though it can also be hyped up quite a bit.

On a different note, let me try a neutral plus/minus approach to considering the XE5.

PLUS

1. This is a camera that an other of people have been looking forward to for quite a while. Since the XE4 was inexplicably "disappeared" many have wondered if the XE line was dead, but were
...Show more

While I agree with your assessment of the camera, it still isn't enough of an upgrade from the X-E3 at this pice point to justify a purchase. Now, I neither need IBIS nor 40MP. Me, I was rather hoping for an improved EVF and AF with the same or a very similar control layout as that of the X-E3. For someone new to Fuji, all recent cameras are very decent. But for someone who owns an X-E3, X-T3 and X-Pro3, there is little to make me buy a new one.



Jun 13, 2025 at 04:42 AM
gdanmitchell
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p.10 #8 · X-E5 reveal on June 12


TENOG wrote:
Regarding pricing, the XE4 sold for $850 in 2021. In today's dollars that would be $1,030. The XE5 is an upgraded camera so one would expect it to cost more. The price in Europe is $1,300. That doesn't seem like that big a jump. The US price has the tariff (flavor of the day) added in which consequently raises the price.


I”m afraid that the “upgraded camera” logic does not reallywork. Each introduction of a new model of the XE was an “upgraded camera” that also used the then-current sensor from the rest of the line-up, so the 40MP sensor is exactly what we would have expected in a current XE model. You could argue that the addition of IBIS is an “upgrade,” but that is also now simply a standard feature almost all Fujifilm cameras.

Regarding price, I think you might be wrong about the European pricing. I believe that the body-only version of the camera is €1549, which is above $1700 at current exchange rates. (I don’t see an European price in dollars at $1300, If you meant €1300, that would be about $1500.)

Regardless, when it comes to US sales, the cost is what the cost is… and it is twice what is was for the previous model. That is not an issue that can be ignored.

Nielk Mike wrote:
While I agree with your assessment of the camera, it still isn't enough of an upgrade from the X-E3 at this pice point to justify a purchase. Now, I neither need IBIS nor 40MP. Me, I was rather hoping for an improved EVF and AF with the same or a very similar control layout as that of the X-E3. For someone new to Fuji, all recent cameras are very decent. But for someone who owns an X-E3, X-T3 and X-Pro3, there is little to make me buy a new one.


I’m never one to suggest to people who are happy with their current camera’s functionality that they should buy a new model just because it is new or has “better features.” The XE3 remains a competent camera for many purposes.

The XE5 specs are clearly an improvement on the specs of previous models, especially for those who see the value in IBIS. (I do.) If the pricing were more in line with the previous models plus inflation it would be as good or better of a prospect for those who need a newer (or just new) camera, but the delta between features and pricing has gotten a a whole lot wider at this crazy price point.

For most people who might have gotten the XE in the past because it was less expensive — and that was often the case — the new-same-price XT5 will seem like a great deal.

Edited on Jun 13, 2025 at 10:21 AM · View previous versions



Jun 13, 2025 at 10:14 AM
AndrewNYC
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p.10 #9 · X-E5 reveal on June 12


gdanmitchell wrote:
Now that you mention it, they have done things like that before. But, wow, that is a long time to wait for the stand-alone version of the lens. And, yes, it would not be wise to place big bets on actual availability in December, and certainly not a bet on sufficient availability.

- - -

In other news…



I see your snark generator remains fully engaged.


At least his thread takoever module isn't running on high.



Jun 13, 2025 at 10:19 AM
swldstn
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p.10 #10 · X-E5 reveal on June 12


Took me awhile to read through the whole tread but I’m up to date now.
First background. I’m currently a multi system shooter using both Sony full frame mirrorless and Canon RF. I owned and shot Fujifilm with the X-Pro1, X-T1, 2, 3, and 4, and the X-E1, 2, and 3. Shot these as my small compact cameras along side my larger Canon DSLRs and full size Mirrorless cameras for quit awhile. Shifted away from Fuji when Sony introduced their small “Compact” full frame A7C and now A7CII, and A7CR.

I’m now considering the X-E5 but admit the sticker shock hit me when I found out the price of the new X-E5 which I wanted to consider since I’ve always preferred interchangeable lens camera and those with lens systems that support aperture rings which Fuji, Sony, Sigma I-series and even Viltrox do.

So let’s talk price first. I consider these post tariffs prices impacted weighted higher because Fuji builds both in Japan and China and has to consider both to give themselves the flexibility of using both sites over at least the next year so if you don’t want to deal with that if you live in the US complain to your Representatives living in DC. They need to have supply flexibility if you want to get their products delivered.

Second, EVF and Magnification. Larger would be great but II’m not sure what other range- finder designed bodies really support a higher resolution EVF. I know my Sony compact bodies do not. Yes they have higher magnification but not resolution. If you need a higher one you’re already looking at cameras with a different style.

Third, IBIS: For me a must have but how good it works we will just have to see if it meets your needs. I’m older so I’m biased.

40 Mpixels; This or a lower resolution 26 (or 27). I think these are really the only choices Fuji has for APS-C and it’s pretty clear to me that without 40 Mpixels and its associated processor why would Fuji bother with a new camera at all.

Conclusions: if you need a camera this year the price is what it is and if you can find a better value as prices rise search out what is available from Nikon, Sony, or some one else that may have stocked up in the US before the Tariff wars the US started ( where do you think you can buy a US made camera?)
Personally I have pre-ordered the bundle with the XF 23 since I do need a lens. If it is delayed due to lens I’ve also placed a pre-order for the body only and will look for the XF27 instead. Only seen estimates for the body only version. No delivery dates estimated for the bundles.

Take care













Jun 13, 2025 at 10:52 AM
 


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TENOG
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p.10 #11 · X-E5 reveal on June 12




I’m never one to suggest to people who are happy with their current camera’s functionality that they should buy a new model just because it is new or has “better features.” The XE3 remains a competent camera for many purposes.

The XE5 specs are clearly an improvement on the specs of previous models, especially for those who see the value in IBIS. (I do.) If the pricing were more in line with the previous models plus inflation it would be as good or better of a prospect for those who need a newer (or just new) camera, but the delta between features
...Show more

Dan, I stand corrected on the European price. When AI is asked about Europe it gives prices all over the place but in Great Britain it is £1299, which is $1766 USD. So my tariff explanation does not fly. I also think that this phrase of yours sums up all the commotion about pricing: "...the delta between features and pricing has gotten a whole lot wider." That's exactly the case in a nutshell.



Jun 13, 2025 at 12:17 PM
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p.10 #12 · X-E5 reveal on June 12




Dan, I stand corrected on the European price. When AI is asked about Europe it gives prices all over the place but in Great Britain it is £1299, which is $1766 USD. So my tariff explanation does not fly. I also think that this phrase of yours sums up all the commotion about pricing: "...the delta between features and pricing has gotten a whole lot wider." That's exactly the case in a nutshell.


But that’s partly because the dollar is very low. And, again, that’s not Fuji’s doing. That’s a result of the policies, if they can be called that, of the very same orange creature in a white house. Don’t blame Fuji for adjusting to US policy. Just consider it an omen of what’s to come with all imported products.



Jun 13, 2025 at 03:05 PM
johnvanr
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p.10 #13 · X-E5 reveal on June 12


gdanmitchell wrote:
I”m afraid that the “upgraded camera” logic does not reallywork. Each introduction of a new model of the XE was an “upgraded camera” that also used the then-current sensor from the rest of the line-up, so the 40MP sensor is exactly what we would have expected in a current XE model. You could argue that the addition of IBIS is an “upgrade,” but that is also now simply a standard feature almost all Fujifilm cameras.

Regarding price, I think you might be wrong about the European pricing. I believe that the body-only version of the camera is €1549, which is
...Show more

The European price includes about 20% VAT. The US price doesn’t include sales tax.



Jun 13, 2025 at 03:07 PM
swldstn
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p.10 #14 · X-E5 reveal on June 12


johnvanr wrote:
The European price includes about 20% VAT. The US price doesn’t include sales tax.


Buy from B&H with PayBoo and avoid the sales tax.



Jun 13, 2025 at 04:12 PM
serhan_
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p.10 #15 · X-E5 reveal on June 12


https://amateurphotographer.com/review/fujifilm-x-e5-review/
Comparison to X100VI:







Jun 13, 2025 at 11:19 PM
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p.10 #16 · X-E5 reveal on June 12


I stumbled across this one: 'Fuji XE5 is out. Here are 3 reasons I would avoid it. That same 40mp sensor from the old XH2 of 5 years ago. I'm not sure why companies keep releasing minorly different flavours of the same camera. XT5, XT50, XE5 all the same specs just different bodies. And the price is a joke, I thought this was the budget line?'
..





Jun 14, 2025 at 02:28 AM
gdanmitchell
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p.10 #17 · X-E5 reveal on June 12



serhan_ wrote:

https://amateurphotographer.com/review/fujifilm-x-e5-review/
Comparison to X100VI:
https://amateurphotographer.com/wp-content/uploads/sites/7/2025/06/Fujifilm_X-E5_vs_X100VI-03-DSCF2460-acr-Andy_Westlake-AP.jpg


https://amateurphotographer.com/wp-content/uploads/sites/7/2025/06/Fujifilm_X-E5_vs_X100VI-01-DSCF2456-acr-Andy_Westlake-AP.jpg


https://amateurphotographer.com/wp-content/uploads/sites/7/2025/06/Fujifilm_X-E5_vs_X100VI-02-DSCF2458-acr-Andy_Westlake-AP.jpg


Thanks for sharing those comparison photos. They are fascinating and they clarify the claim from Fujifilm that the XE5 is X100vi-like. The XE-5 plus 35mm lens really is darned close to the size of the X100vi, yet the former can also work with any Fujifilm lens. That’s a pretty big plus and, in some ways, it lessens the appeal of the X100vi for some users. Does one really want to give up the option to use other lenses when the size/weight advantage isn’t there?

Perhaps rather than leading us on with some dream of a not-to-be resurrection of the XPro, Fujifilm should just put that combined ISO/Shutter speed dial on the XE and add a few more useful elements ot the interface and call it the XE-Pro…

That would justify the doubling of the price…

- - -

philip_pj wrote:
I stumbled across this one: 'Fuji XE5 is out. Here are 3 reasons I would avoid it. That same 40mp sensor from the old XH2 of 5 years ago. I'm not sure why companies keep releasing minorly different flavours of the same camera. XT5, XT50, XE5 all the same specs just different bodies. And the price is a joke, I thought this was the budget line?'
..




One of those three reasons makes sense.

1. Fujifilm always ports the same sensor to virtually all bodies, starting with the most expensive and working their way down. (Unlike the Big Three companies who typically differentiate models by sensor, Fujifilm gives everyone the same top-of-line sensor during a camera generataion.) That’s a plus, not a minus.

2. The “same with different bodies” is kind of the point here. The cameras are tailored to different sorts of photography. Some have the PASM interface, while there’s have a fully manual interface with dedicated physical controls. Some have double card slots while other same money and size with a single slot. Some have a rangefinder-style design, while others are more like pseudo-DSLR designs. They have the same sensor, but they are not the same camera.

3. The price is a problem. It is actually THE problem. Price aside, the XE5 is a well-designed camera from the perspective of the XE line’s history.



Jun 14, 2025 at 09:35 AM
Malick80
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p.10 #18 · X-E5 reveal on June 12


Gonna say it again ... the original XE ethos is dead. Fuji decided to advance the model from an entry level to a mid-level camera ... they would never put a GFX100RF like top late in an entry level camera.

The X Half is the new entry level camera ... the XM5 next ... and so on.

If they would have killed the XE line entirely and rebranded it as something else -- I really don't think most of this conversation would be happening. So I get the confusion, frustration, whatever.

But if you just tell yourself "the XE line is dead, and the XE5 is an ILC X100VI" I think it will click.

Debating prices and all that is yes another part of the conversation ... but what is rarely mentioned is the used market, specifically, once you buy (most) Fuji's, they barely depreciate, hold their value, and some even appreciate in value. So yes, you might be "investing" more up front to get a particular one.

I bought an X100VI when it came out, used it for 3+ months, wasn't for me -- sold it at the/then current used market value for $2200. Yesterday, I sold an Xpro2 for $1200 that I bought a year ago for $1100. That was near the bottom of current market value. I bought (my 2nd) XE4 for $950 or so 6 months ago ... I think it's likely I will be able to resell it in the next 6 months for $1100-$1400 depending on the demand + production delays for the XE5 as people who never considered XE5 are looking for alternatives.

My point being .... there's literally no other camera system I own, including Leica, that holds their original value, let alone appreciates in value than my Fuji's.

If anyone is upset they can't get a newly released Fuji -- then you're just waiting too long to pre-order. I get mine the first release batch every time because minutes count. Besides, if you pre-order instantly and decide later that day, or the next, or weeks later you don't actually want it -- then cancel it. Done that too.



Jun 14, 2025 at 10:25 AM
serhan_
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p.10 #19 · X-E5 reveal on June 12


It goes to the same question, why Fuji can't have the X100VI/X-Pro evf/ovf in X-E5 size or even GFX100RF evf with XF series... Of course the price will be much higher and they can make more money with these limited production releases that will be in short supply for a year...

Also I can see the X-E5 XF lens opening is bigger than X100VI lens and that film simulation tab for the tiktok followers... Another discussion is why can't a MF camera with GFX100RF with an interchangeable lens... Sony did it with RX1 and finally came up with the A7C/A7CR series, but still no bigger evf until newer FX2 camera...Only Leica put it all together with Q series but then it is missing the af of other cameras...


gdanmitchell wrote:
Thanks for sharing those comparison photos. They are fascinating and they clarify the claim from Fujifilm that the XE5 is X100vi-like. The XE-5 plus 35mm lens really is darned close to the size of the X100vi, yet the former can also work with any Fujifilm lens. That’s a pretty big plus and, in some ways, it lessens the appeal of the X100vi for some users. Does one really want to give up the option to use other lenses when the size/weight advantage isn’t there?

Perhaps rather than leading us on with some dream of a not-to-be resurrection of the XPro, Fujifilm
...Show more




Jun 14, 2025 at 02:35 PM
gdanmitchell
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p.10 #20 · X-E5 reveal on June 12


Malick80 wrote:
Gonna say it again ... the original XE ethos is dead. Fuji decided to advance the model from an entry level to a mid-level camera…


They could have done that by putting at least the same controls on the XE5 that they put on the X100vi — for example, the integrated shutter speed and ISO knob. But aside from adding the sim knob (the reaction to which ranges from “cool” to “seriously?”) it is still just another XE. Like all XE models, it picks up the sensor used in the more expensive bodies — that’s not anything new in the XE line. It adds IBIS, which is now found in just about every Fujifilm camera. Again, nothing surprising or special. It still has a single card slot. It still uses the old generation of battery.

You don’t “advance the model” simply by doubling its price.

Look, I think it is a sold addition to the XE line and a fine successor to the XE4. It is pretty much what we expected and hoped for. If the pricing was roughly in line with that of previous XE models it would be a fine choice for a lot of photographers looking for a small, less-expensive camera that can use a range of lenses.

But the difference between the functional value of the camera and its cost has just gone through the roof. There’s no way that it should be priced at the same level as the XT5.

(UPDATE: Repaired some onerous typos that were confusing or reversed my meaning.)

Edited on Jun 15, 2025 at 08:36 AM · View previous versions



Jun 14, 2025 at 04:25 PM
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