Some more weird sh*t! Looks like an a99 repackaged. At first I thought "Oh, perhaps this could be a more traditional design for those still wanting OVF". But it looks far too flat for that, EVF for sure. So it'll probably be what, 10 grand.
paulesko wrote:
I just canīt believe this... What a silly move from Hasselblad.
People buy Sony for the Zeiss AF lenses, the perceptibly better value because of the good sensors and packed full of features. If they want something 'higher quality' or more 'trustworthy' they buy a Canon, Nikon. That's a very simplified way of looking at it of course, but I just can't see this partnership working.
In the name of Victor, could someone involved in this project first do some research on the history of this well reputed brand? I know, Hasselblad has been abused as brand name by Kodak, Fuji and some other owners/exploiters of the brand the last decades, but this is really far beyond what I could imagine a rape of Victor Hasselblad's heritage could be. Hasselblad deserves better. At least give these prototypes full frame sensors, or better yet greater than that. And study ergonomics before introducing a "lifestyle" product. The whole Hasselblad thing was about high quality and well thought ergonomics and design. Form and function as a holistic jewel like instrument. This makes the entrepreneurs and designers behind these designs look silly and fully unconscious about the legacy of Hasselblad.
The photography business is a funny cow. I think this just shows how disconnected companies like Hasselblad are with actual photographers. Selling a NEX-7 with a wooden handle for $5000 sounds absurd but Hasselblad charges tens of thousands for their digital backs even if you can have equally good or better Pentax 645D for a $8800 (which includes the camera). Hasselblad made great mechanical film cameras and Zeiss made even better glass to mount on them. Today it's different there's nothing left that made Hasselbald special. Hasselblad lives on that reputaion and that's why rich people rather spend $40.000 on a Hasselblad instead of buying a Pentax 645D for $8800. So for them it might sound logical to sell P&S cameras with wooden handles and gold buttons for $5000 since it's the same as they're doing with medium-format.
The only way you could justify this partnership for Hasselblad is if it eventually leads to a MF camera, where I think Sony could help them. Actually, I think SLT technology may make the most sense on larger sensors, as a way of avoiding the massive mirror slap. If they built a square-format MF DSLT with Sony sensor+electronics and compatible with legacy Hasselblad lenses, that would be interesting. Of course, today's announcement gives no confidence that they're thinking anywhere near that rationally.
Could Hasselblad please pimp my old NEX 5 for me also? I would like an ebony grip, tortoiseshell LCD cover and finishing accents in rose gold and mother-of-pearl. Leave out the H.
They should collaborate together to make the FF NEX instead of releasing these nonsense re-badged cameras. I don't mind the bling and the cost (as long as it's similar to the new Leica M) if they can make a competent product.
Stuff like a $5k NEX7 with wood grip obviously targets the rich, money is no object, image conscience photographer, or perhaps non-photographer gear collector who see's cameras as more of a men's fashion accessory to wear around ones neck.
All well and good, but it always makes me wonder how the rich, whom would buy such a thing, actually got rich in the first place because its obviously a very silly purchase to make, and one would think to get rich you'd have to have of made some pretty smart business deals and know how to manage your money.
I'm one of the few who thought the sketches/renders looked somewhat neat, but the mockups they have in person are downright hideous. Dear lord...looks like they just clamped on all this extra crap on top of an NEX-7. The gray stuff on the front in the one DPReview pic looks like modeling clay molded by an 8 year old. I wonder if they'll sell more than 100.
First thing I'll do at Photokina on Saturday is visit that booth and ask them if this is real. This must be an elaborate hoax to cover up the actual, awesome release. Please. Let it be a hoax.
