Upload & Sell: On
| p.1 #1 · If you do festivals/expos, take a look and guide me a little |
I've got my third festival in a little over 1 month and am looking for some guidance.
My first festival was in December and had an OK turnout with about 1500-2000 people. I lost some money on that one, chalking it up to economic conditions in the area and poor booth setup (first one so cut me some slack).
Second one this weekend was attended by a little over 1000 people and resulted in $600 in gross sales, more than covering expense of prints, booth fee, milage and so on. I was pleased.
During this festival, a promoter of another wildlife festival approached me about doing something with his festival. Location is a affluent area with a rich wildlife history. This one draws approx 10-12k people for attendance. My corner booth will be facing the main entrance and directly across from a major show attraction, so I am in a very high traffic area.
I like to set goals for anything I do, so I'm beginning to set my goal for this festival. I have found what I believe to be the magic prices for my work (a change I made between 1 and 2) and I believe it is reflected in sales. As I have begun to prepare, I'm going on the theory of a 10 times bigger show should bring 10x more sales and then backing that down around 30% (so $600 per thousand would equal $6-7k in sales, so thinking a goal of $4800 is reasonale). In talking with others that have done this show, they agree, based on their experiences, that I am not far off. However, using my current price structure, I am finding that I would have to carry a huge inventory for this show or increase prices to the print of them being very ridiculous.
How would you judge what to carry inventory-wise (yes, I can carry my printer)? Would you increase prices and risk missing sales or do day 1 and make changes from there? Something different all together?