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Hi Brian), Nice setup. I would like to know the details, if you don't mind. ...the softbox, I can see it says Lastolite...
Don't let the nice folks at F. J. Westcott & Company know you said that! The soft box is actually a Westcott 28-inch Apollo; in my opinion the best Speedlite-capable soft box on the market due to its retro-reflective design -- very even lighting across the face of the panel. It can also take monolights and strobe heads, so it's very flexible.
Normally the flash mounts on the same umbrella adapter as is holding the shaft of the box, but I wanted my flash further from the back of the box for more dispersion, so I bought the L-bracket that's sold with the Mini Apollo and used a second umbrella adapter to hold the flash on it. (I've shortened it since that photo, so now my Speedlite fires over the top of the shaft rather than under it.
The small dish on the boom is an RPS Studio BeautiDish (note the spelling...with an i instead of a y). It's only 11 inches across, so not really effective as a beauty dish in the classical sense, but I use it as a hair light or accent light. It comes with a diffusion sock, and I bought the optional grid as well.
The big dish in the top photo is also an RPS Studio BeautiDish, the 20-inch model, and came with a sock and a grid as standard.
For both dishes, the Speedlite bracket comes with the dish, and it's adjustable for different-height and different-depth flash guns. (See photo below.)
The boom stand (I have two) is a Manfrotto 420B Combi stand, and at around $150 they are another "best buy" in my opinion. They can work as either vertical-column light stands or as boom stands with the simple flip of a lever, and they come with a small sand bag for counter-weighting the boom.
The big light stand holding the Apollo is a Promaster SystemPro LS-4 air-cushioned light stand.
The tripod is a Manfrotto 3001BPRO, similar to the current 055XPROB.
Hope this helps, and if I missed anything feel free to send me a PM.