a850 is official. 24 mpx full frame and less than $2000.
I think the 7D is to the 5DMKII as the a850 is to the a900.
That's quite a camera (the 850) at an amazing price. I suppose it was inevitable as FF sensor volumes increased in manufacturing volume that prices would fall. Add this to hard economic times and we get a price shift. No doubt this will cause a lot of head scratching for Canon and Nikon, but I am sure they will answer in due course. No doubt Sony is trying to grab newcomers to DSLR, and of course keep them once they are invested in lenses.
If there is a 7D it's success may depend on whether or not it is FF. If it is FF then it should do well, even if it is a bit pricier than the Sony.
Sony seem to get a lot of praise for their ergonomics and interface: has anyone here used one, or become familiar with how they handle?