JWilsonphoto
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 p.554 #5 · Mustang Air to Air: The Sequel | |
Something that I have always been thankful for, and that I think makes a big difference in my business, is the fact that I enjoy the challenge of meeting and wooing new clients almost as much as I enjoy actually shooting their projects. People think that, after 40 years in a line of work, one has it made and there's not much need for pounding the streets looking for new clients, those people would be incorrect. Resting on one's laurels is a prescription for small business doom. Fast forward to the year we have just endured and the previous statement is true X10! 2020 put a huge number of people out of work/out of business, personally I spent a little time with "deer in the headlights" syndrome, but then you come to the harsh reality that you can stand there and let the freight train vaporize you, or you can figure out a way to get off the tracks and make a new plan. The plan, for me, is always to reinvent, polish skills, take advantage of advancing technology and equipment, and crawl as far as possible out on that limb. Once I faced the crushing disappointment that four decades of work and growth could very possibly end in a failing shambles because of a stupid virus, it was clear that the best course of action was to get on my knees and pray that The One who placed me on this carrier path would not let me go down in defeat.The next step was to gather all of the tools that I have been given and strike out as if it was my first day in business 4 decades ago with the goal of finding new clients and trying to figure out how to best serve my existing ones in the hobbled environment we were faced with.
I tell you this story, not with hubris, but humility. Scary doesn't begin to describe the last year or so, for everyone, and starting from square one isn't something anyone looks forward to, until you squarely face the reality of not picking yourself up and moving on. You all have been on me about retiring, or at least scaling back for some time, well I took a good look at "scaled back" starting about this time last year and, believe me, I liked the look of it even less than I thought I would, it does not fit my personality nor my personal goals. You don't have to know me very well to see that I am happiest when I am being productive, creative, and when I am overcoming whatever has been set up in the road in front of me. Hopefully The Good Lord will allow me to continue in that vein right up to the moment that He doesn't.
What precipitated this story is a call from a relatively new client. The marketing director needs me to do a corporate video next week and we were brainstorming exactly how we could pull off her vision. I pulled up their website to look at something and I was greeted with all kinds of images that we created together at the end of last year and the beginning of 2021. Working with a very creative new marketing director, we have completely changed the "look" of the company, both on the web, and in print and advertising. Everyone in the company is ecstatic about the direction the company's image is moving and very excited to see where we take it from here. Years ago a great marketing team and I did something similar for a billion dollar residential roofing material manufacturer, we zig zagged all over the country capturing their products in new and inventive ways and, in the process we changed the trajectory of a corporation that had fallen into the doldrums. Not only did we change the way their product was marketed, we put the company on the map with a presence that became the darling of their industry, pretty satisfying personally and professionally. Really, it was thinking about decades of those types of experiences and just how challenging and exciting they were, that made me realize that as long as I am vertical and have the chops, I could never give this all up.
Thought you might enjoy seeing the website one of my new clients is sporting, it's energized the company and spurred them on to create new marketing tools, which is great all around................
https://www.questmedical.com
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