Fujfilm GFX100RF officially announced!
p.1 #1Fujfilm GFX100RF officially announced!
Fujifilm officially announced the GFX100RF today.
Pre-orders are now open:
https://www.bhphotovideo.com/c/product/1884990-REG/fujifilm_16938039_gfx100_rangefinder_camera.html
The FUJIFILM GFX100RF is an interesting take on medium format, combining a 102MP sensor with a compact, all-in-one design. It has a lightweight, rangefinder-style body with a built-in wide-angle prime lens, making it a practical option for travel and street photography. The idea seems to be a balance between high-resolution image quality and simplicity, offering a different approach for those who want medium format without the usual bulk.
The GFX100RF uses the same 102MP 43.8 x 32.9mm BSI CMOS sensor found in the GFX 100S II, delivering high resolution, 16-bit raw files, and 10-bit HEIFs. It has a base ISO of 80 for low noise, a wide dynamic range, and the flexibility to crop into nine different aspect ratios. Powered by FUJIFILM’s X Processor 5, it handles continuous shooting up to 6 fps, records 4K video, and features an Intelligent Hybrid AF system for fast and accurate focusing.
Main features:
Pre-orders are now open:
https://www.bhphotovideo.com/c/product/1884990-REG/fujifilm_16938039_gfx100_rangefinder_camera.html
The FUJIFILM GFX100RF is an interesting take on medium format, combining a 102MP sensor with a compact, all-in-one design. It has a lightweight, rangefinder-style body with a built-in wide-angle prime lens, making it a practical option for travel and street photography. The idea seems to be a balance between high-resolution image quality and simplicity, offering a different approach for those who want medium format without the usual bulk.
The GFX100RF uses the same 102MP 43.8 x 32.9mm BSI CMOS sensor found in the GFX 100S II, delivering high resolution, 16-bit raw files, and 10-bit HEIFs. It has a base ISO of 80 for low noise, a wide dynamic range, and the flexibility to crop into nine different aspect ratios. Powered by FUJIFILM’s X Processor 5, it handles continuous shooting up to 6 fps, records 4K video, and features an Intelligent Hybrid AF system for fast and accurate focusing.
Main features:
- Smallest, Lightest GFX + Built-In Lens
- 102MP 43.8 x 32.9mm BSI CMOS II Sensor
- FUJINON GF 35mm f/4 Lens (28mm Equiv.)
- Aspect Ratio Dial, Digital Teleconverter
- Internal 4-Stop ND Filter + Leaf Shutter
- 5.76m-Dot OLED EVF
- 3.2" 2.1m-Dot 3-Way Tilting Touchscreen
- DCI 4K30p + External ProRes Recording
- 20 Film Simulation Modes & Q Menu
- Included Lens Hood and Filter Adapter
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Mar 20, 2025 at 10:40 AM
p.1 #2Fujfilm GFX100RF officially announced!
Introducing the FUJIFILM GFX100RF Medium Format camera:
https://www.bhphotovideo.com/explora/introducing-the-fujifilm-gfx100rf-medium-format-camera
https://www.bhphotovideo.com/explora/introducing-the-fujifilm-gfx100rf-medium-format-camera
Mar 20, 2025 at 10:47 AM
p.1 #4Fujfilm GFX100RF officially announced!
Is the unique selling point the crop-ability?
Are we overlooking the importance of picking the aspect ratio on the scene?
Is this what really distinguishes it from the Q3 (which I have no experience with)?
Having fooled around a little with a X2D 100c, I now understand why medium format, at least in the film days, did have the benefit of giving magazine / commercial editors the ability to crop the image they wanted in post. It's more than just the resolution, there is something about the square (or more square-like) format that lends itself to cropping.
And if you watch the Fujifilm Yukio Uchida promo video, he does focus on the importance of picking the aspect ratio and crop in-camera, on the field, as part of the creative process.
We can talk about resolution and detail all we want -- but I can't help but feel for me, since I don't care about that last word in absolute detail -- maybe this crop ability and choosing the aspect ratio in the field, is the unique functionality this portable camera gives you, at least from the perspective of a street photographer.
ETA: Besides thinking about and getting the aspect ratio right on the scene, I just think for me it means no more sacrifices at all regarding focal length. So no more need to screw on or off a WCL on the X100V. No more thinking about "do I really want to crop down to 50mm equivalent on my GRIII". No more swapping out a 50mm or 35mm on the Leica M10. It's all here on one camera. But does this really do that better than a M11 with a fast 28mm for me?
Edited on Mar 20, 2025 at 12:23 PM · View previous versions
Are we overlooking the importance of picking the aspect ratio on the scene?
Is this what really distinguishes it from the Q3 (which I have no experience with)?
Having fooled around a little with a X2D 100c, I now understand why medium format, at least in the film days, did have the benefit of giving magazine / commercial editors the ability to crop the image they wanted in post. It's more than just the resolution, there is something about the square (or more square-like) format that lends itself to cropping.
And if you watch the Fujifilm Yukio Uchida promo video, he does focus on the importance of picking the aspect ratio and crop in-camera, on the field, as part of the creative process.
We can talk about resolution and detail all we want -- but I can't help but feel for me, since I don't care about that last word in absolute detail -- maybe this crop ability and choosing the aspect ratio in the field, is the unique functionality this portable camera gives you, at least from the perspective of a street photographer.
ETA: Besides thinking about and getting the aspect ratio right on the scene, I just think for me it means no more sacrifices at all regarding focal length. So no more need to screw on or off a WCL on the X100V. No more thinking about "do I really want to crop down to 50mm equivalent on my GRIII". No more swapping out a 50mm or 35mm on the Leica M10. It's all here on one camera. But does this really do that better than a M11 with a fast 28mm for me?
Edited on Mar 20, 2025 at 12:23 PM · View previous versions
Mar 20, 2025 at 12:08 PM
p.1 #5Fujfilm GFX100RF officially announced!
I think it's a great first step for what might be, in one or two more product cycles, a really compelling choice (I would want them to add IBIS at some point). The zoom lever is quite nice for really getting the most out of the large sensor. For landscapes and street work especially. If you're chasing bokeh, this won't be the camera for you.
The price is high in absolute terms, but it's still by far the most affordable new medium format digital camera out there right now. And if you priced out the items on their own (i.e., 100 MP medium format camera + medium wide lens) you can plainly see it's a good value for the price.
Edited on Mar 20, 2025 at 01:38 PM · View previous versions
The price is high in absolute terms, but it's still by far the most affordable new medium format digital camera out there right now. And if you priced out the items on their own (i.e., 100 MP medium format camera + medium wide lens) you can plainly see it's a good value for the price.
Edited on Mar 20, 2025 at 01:38 PM · View previous versions
Mar 20, 2025 at 12:10 PM
p.1 #6Fujfilm GFX100RF officially announced!
GFX100 RF: A Leica Q3/Q3 43 Two-Fer at Half the Size, Weight and LESS Than Half the Price?!!!
Three Blind Men and An Elephant
120K subscribers
Three Blind Men and An Elephant
120K subscribers
Mar 20, 2025 at 12:19 PM
p.1 #7Fujfilm GFX100RF officially announced!
In this review he claims that the GFX100RF will give 66Mp when cropped to a focal length comparable to the Q3 43. This is not true.
fotografur wrote:
GFX100 RF: A Leica Q3/Q3 43 Two-Fer at Half the Size, Weight and LESS Than Half the Price?!!!
Three Blind Men and An Elephant
120K subscribers
fotografur wrote:
GFX100 RF: A Leica Q3/Q3 43 Two-Fer at Half the Size, Weight and LESS Than Half the Price?!!!
Three Blind Men and An Elephant
120K subscribers
Mar 20, 2025 at 01:49 PM
p.1 #8Fujfilm GFX100RF officially announced!
Smogg wrote:
In this review he claims that the GFX100RF will give 66Mp when cropped to a focal length comparable to the Q3 43. This is not true.
Three Blind Men and An Elephant
120K subscribers
Yes, seems like a mistake. I think it might be around 45 MP. (which is still a lot, but not 66).
Edited on Mar 20, 2025 at 03:41 PM · View previous versions
In this review he claims that the GFX100RF will give 66Mp when cropped to a focal length comparable to the Q3 43. This is not true.
fotografur wrote
GFX100 RF: A Leica Q3/Q3 43 Two-Fer at Half the Size, Weight and LESS Than Half the Price?!!!Three Blind Men and An Elephant
120K subscribers
Yes, seems like a mistake. I think it might be around 45 MP. (which is still a lot, but not 66).
Edited on Mar 20, 2025 at 03:41 PM · View previous versions
Mar 20, 2025 at 03:33 PM
RoamingScott
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p.1 #9Fujfilm GFX100RF officially announced!
Bad math is the least of Hugh's problems as a figure of authority 
Mar 20, 2025 at 03:41 PM
p.1 #10Fujfilm GFX100RF officially announced!
Fred Miranda wrote:
Introducing the FUJIFILM GFX100RF Medium Format camera:
https://www.bhphotovideo.com/explora/introducing-the-fujifilm-gfx100rf-medium-format-camera
Well Fred, you buying?
Introducing the FUJIFILM GFX100RF Medium Format camera:
https://www.bhphotovideo.com/explora/introducing-the-fujifilm-gfx100rf-medium-format-camera
Well Fred, you buying?
Mar 20, 2025 at 03:48 PM
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p.1 #11Fujfilm GFX100RF officially announced!
While far more camera that I need and far above my budget, the new GFX100RF appears to be an outstanding new camera!
Mar 20, 2025 at 03:54 PM
p.1 #12Fujfilm GFX100RF officially announced!
Looks very nicely done, like a bigger X100. Found a link with a table of all the resolutions for various crop mode and aspect ratio combinations.
https://shuttermuse.com/fujifilm-gfx-100rf-resolutions-for-aspect-ratios-and-digital-zoom/
Edited on Mar 21, 2025 at 08:46 AM · View previous versions
https://shuttermuse.com/fujifilm-gfx-100rf-resolutions-for-aspect-ratios-and-digital-zoom/
Edited on Mar 21, 2025 at 08:46 AM · View previous versions
Mar 20, 2025 at 06:35 PM
p.1 #13Fujfilm GFX100RF officially announced!
fotografur wrote:
https://www.bhphotovideo.com/explora/introducing-the-fujifilm-gfx100rf-medium-format-cameraWell Fred, you buying?
I welcome the new Fujifilm GFX100RF. While it won't provide much depth of field, it is a camera and lens combination that delivers high resolution/contrast, with hopefully great optical correction. This makes it ideal for applications where high resolution and contrast are beneficial, such as street photography, architecture, and landscapes, especially in situations where lighting isn't an issue.
You might wonder if even more compact full-frame or even an APS-C camera with a high-quality lens could also deliver great resolution and contrast. Yes, they certainly can, but they won't match the ultimate image quality of the Fuji medium format, especially for those seeking the ultimate resolution and contrast available in a fix-lens camera. (Sony considered this idea but never released it to the market)
However, the depth of field limitation is a significant factor, especially because it is a fixed-lens camera. The ability to crop and simulate different focal lengths is useful, but the more you crop, the less the depth of field equivalency becomes. Essentially, it is a niche camera designed for a specific use: capturing ultra-high-resolution 28mm images with a depth of field equivalent to around f/3.2 when shot wide open (in 35mm terms). For example, using a 2x crop mode, you get the equivalent of a 56mm lens, but with a depth of field closer to f/6.4 (35mm equivalent). A 56mm f/6.4 lens does not sound too exciting, so, while the GFX100RF excels in its unique strengths, it is tailored for specific needs. That said, it remains highly useful for street photography and landscapes.
Fred Miranda wrote
Introducing the FUJIFILM GFX100RF Medium Format camera:https://www.bhphotovideo.com/explora/introducing-the-fujifilm-gfx100rf-medium-format-camera
I welcome the new Fujifilm GFX100RF. While it won't provide much depth of field, it is a camera and lens combination that delivers high resolution/contrast, with hopefully great optical correction. This makes it ideal for applications where high resolution and contrast are beneficial, such as street photography, architecture, and landscapes, especially in situations where lighting isn't an issue.
You might wonder if even more compact full-frame or even an APS-C camera with a high-quality lens could also deliver great resolution and contrast. Yes, they certainly can, but they won't match the ultimate image quality of the Fuji medium format, especially for those seeking the ultimate resolution and contrast available in a fix-lens camera. (Sony considered this idea but never released it to the market)
However, the depth of field limitation is a significant factor, especially because it is a fixed-lens camera. The ability to crop and simulate different focal lengths is useful, but the more you crop, the less the depth of field equivalency becomes. Essentially, it is a niche camera designed for a specific use: capturing ultra-high-resolution 28mm images with a depth of field equivalent to around f/3.2 when shot wide open (in 35mm terms). For example, using a 2x crop mode, you get the equivalent of a 56mm lens, but with a depth of field closer to f/6.4 (35mm equivalent). A 56mm f/6.4 lens does not sound too exciting, so, while the GFX100RF excels in its unique strengths, it is tailored for specific needs. That said, it remains highly useful for street photography and landscapes.
Mar 20, 2025 at 07:05 PM
p.1 #14Fujfilm GFX100RF officially announced!
Fred Miranda wrote:
https://www.bhphotovideo.com/explora/introducing-the-fujifilm-gfx100rf-medium-format-cameraWell Fred, you buying?I welcome the new Fujifilm GFX100RF. While it won't provide much depth of field, it is a camera and lens combination that delivers high resolution/contrast, with hopefully great optical correction. This makes it ideal for applications where high resolution and contrast are beneficial, such as street photography, architecture, and landscapes, especially in situations where lighting isn't an issue.
You might wonder if even more compact full-frame or even an APS-C camera with a high-quality lens could also deliver great resolution and contrast. Yes, they certainly can, but they won't match the ultimate image quality of the Fuji medium format, especially...Show more →
All good points Fred. But given how well the GFX sensor handles higher ISO's I think some of the worries about low light might be a bit overstated(plus modern NR software). Regardless this is a camera that will require good technique so I think being familiar with a tripod and monopod to be a good thing if one is considering it.
View previous versions
fotografur wrote
Fred Miranda wrote
Introducing the FUJIFILM GFX100RF Medium Format camera:https://www.bhphotovideo.com/explora/introducing-the-fujifilm-gfx100rf-medium-format-camera
You might wonder if even more compact full-frame or even an APS-C camera with a high-quality lens could also deliver great resolution and contrast. Yes, they certainly can, but they won't match the ultimate image quality of the Fuji medium format, especially...Show more →
All good points Fred. But given how well the GFX sensor handles higher ISO's I think some of the worries about low light might be a bit overstated(plus modern NR software). Regardless this is a camera that will require good technique so I think being familiar with a tripod and monopod to be a good thing if one is considering it.
View previous versions
Mar 20, 2025 at 07:24 PM
p.1 #15Fujfilm GFX100RF officially announced!
Fred Miranda wrote:
https://www.bhphotovideo.com/explora/introducing-the-fujifilm-gfx100rf-medium-format-cameraWell Fred, you buying?I welcome the new Fujifilm GFX100RF. While it won't provide much depth of field, it is a camera and lens combination that delivers high resolution/contrast, with hopefully great optical correction. This makes it ideal for applications where high resolution and contrast are beneficial, such as street photography, architecture, and landscapes, especially in situations where lighting isn't an issue.
You might wonder if even more compact full-frame or even an APS-C camera with a high-quality lens could also deliver great resolution and contrast. Yes, they certainly can, but they won't match the ultimate image quality of the Fuji medium format, especially...Show more →
Thanks for for your detailed response Fred. Definitely food for thought.
fotografur wrote
Fred Miranda wrote
Introducing the FUJIFILM GFX100RF Medium Format camera:https://www.bhphotovideo.com/explora/introducing-the-fujifilm-gfx100rf-medium-format-camera
You might wonder if even more compact full-frame or even an APS-C camera with a high-quality lens could also deliver great resolution and contrast. Yes, they certainly can, but they won't match the ultimate image quality of the Fuji medium format, especially...Show more →
Thanks for for your detailed response Fred. Definitely food for thought.
Mar 20, 2025 at 07:31 PM
p.1 #16Fujfilm GFX100RF officially announced!
Not for me either, but I'm impressed Fuji pulled this off. Personally, I think this could be Fuji's best selling MF camera, that will only get better in future releases.
Fixed lens cameras aren't for everyone, but I think they have a certain appeal that pulls people in, especially when they are high quality products.
Edited on Mar 21, 2025 at 12:18 AM · View previous versions
Fixed lens cameras aren't for everyone, but I think they have a certain appeal that pulls people in, especially when they are high quality products.
Edited on Mar 21, 2025 at 12:18 AM · View previous versions
Mar 20, 2025 at 11:09 PM
p.1 #17Fujfilm GFX100RF officially announced!
Industrial design-wise I dislike the silver's metal finish aesthetics. It kinda looks like cheap silver-painted plastic.
Mar 20, 2025 at 11:36 PM
p.1 #18Fujfilm GFX100RF officially announced!
I'll be watching for production model optical tests over the next month but I have pre-ordered the 100RF black model at B&H. I'm really looking forward to the leaf shutter. I have the older 100S but I don't use it much. The 100S shutter, even using EFCS, sounds like a thrashing machine and the silent ES transit time is too slow for anything but static subjects.
I don't mind (too much) the absence of IS. I'll be using the 100RF for 90% daytime. I'll use an approximation of the Leica M's minimum 4X SS/FL formula with a floating ISO maxing @ 3200. For the other 10% of low light photos the leaf shutter will help with slower SSs and I will cope with technique and equipment.
If the 100RF works out as well as I hope then my trusty Leica Q2 will then be heading for a new home.
I don't mind (too much) the absence of IS. I'll be using the 100RF for 90% daytime. I'll use an approximation of the Leica M's minimum 4X SS/FL formula with a floating ISO maxing @ 3200. For the other 10% of low light photos the leaf shutter will help with slower SSs and I will cope with technique and equipment.
If the 100RF works out as well as I hope then my trusty Leica Q2 will then be heading for a new home.
Mar 21, 2025 at 12:30 AM
p.1 #19Fujfilm GFX100RF officially announced!
Fred Miranda wrote:
https://www.bhphotovideo.com/explora/introducing-the-fujifilm-gfx100rf-medium-format-cameraWell Fred, you buying?I welcome the new Fujifilm GFX100RF. While it won't provide much depth of field, it is a camera and lens combination that delivers high resolution/contrast, with hopefully great optical correction. This makes it ideal for applications where high resolution and contrast are beneficial, such as street photography, architecture, and landscapes, especially in situations where lighting isn't an issue.
You might wonder if even more compact full-frame or even an APS-C camera with a high-quality lens could also deliver great resolution and contrast. Yes, they certainly can, but they won't match the ultimate image quality of the Fuji medium format, especially...Show more →
This camera purpose is a high resolution and high resolving ability in a reasonable size. There is no current way to produce such small lens in an excellent balanced camera with shallow dof and good resolution, optical perfomance at same time. If you place same resolution capable f2 lens the size increase leading you to leave at home the camera. It’s a far better weight balanced camera than Q3 and RX1.
We want fast and sharp lenses from manufacturers, and small cameras. It's ended up even a normal fov 35, 50mm prime lens dwarves the size reduced cameras, the weight center is on front, uncomfortable to hold, and on a strap constantly flip toward the lens. This camera mass center inside the camera body, for comfortable shooting experience.
View previous versions
fotografur wrote
Fred Miranda wrote
Introducing the FUJIFILM GFX100RF Medium Format camera:https://www.bhphotovideo.com/explora/introducing-the-fujifilm-gfx100rf-medium-format-camera
You might wonder if even more compact full-frame or even an APS-C camera with a high-quality lens could also deliver great resolution and contrast. Yes, they certainly can, but they won't match the ultimate image quality of the Fuji medium format, especially...Show more →
This camera purpose is a high resolution and high resolving ability in a reasonable size. There is no current way to produce such small lens in an excellent balanced camera with shallow dof and good resolution, optical perfomance at same time. If you place same resolution capable f2 lens the size increase leading you to leave at home the camera. It’s a far better weight balanced camera than Q3 and RX1.
We want fast and sharp lenses from manufacturers, and small cameras. It's ended up even a normal fov 35, 50mm prime lens dwarves the size reduced cameras, the weight center is on front, uncomfortable to hold, and on a strap constantly flip toward the lens. This camera mass center inside the camera body, for comfortable shooting experience.
View previous versions
Mar 21, 2025 at 07:31 AM
p.1 #20Fujfilm GFX100RF officially announced!
Chris from PetaPixel "if the the lens was f2.8 and as big as this one is with the hood I would have been all in"
Mar 21, 2025 at 07:38 AM