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Archive 2025 · Hasselblad vs Leica image quality (IQ)

  
 
pmeheut
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p.7 #1 · Hasselblad vs Leica image quality (IQ)


SlowDriver wrote:
But what happened with the APS-C L-mount then?

Fuji. Leica avoids direct competition with japanese brands because they know that they need a niche of their own to sell a slightly different product at 3 times the price or more.




Jan 18, 2026 at 11:45 PM
1bwana1
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p.7 #2 · Hasselblad vs Leica image quality (IQ)



SlowDriver wrote:
I agree with you on Leica's commitment to the M. I am very unsure about its commitment to the L-mount. The pace is very slow, with little innovation and the fact that there have not been any new Leica lens designs announced since 2018 is concerning. Personally right now I am very happy with Hasselblad and its progress. I do feel they are 100% committed and they do seem to listen to their customers and make improvements in the right areas.


I think HB is going through huge changes after being aquired by DJI. In reality the original HB company, business model, and products failed. HB likely wouldn't exist today if not aquired. DJI is a Chinese company with a very different view of the World, finance, product, and marketing. The historical HB failed and is gone forever. To me it is difficult to judge commitment and longevity in times of such radical change. But new life is exciting to watch. Recently HB is getting a lot of buzz from investment spending in the influencer market. They have been sending free camera systems to large numbers of them not just to try, but to keep. Between Fuji and HB there seems to be a movement to de-gentrify the MF format. We won't know the outcome for many years.


Yesterday evening I had a Leica management friend and another photographer over to our house for aperitivo. We talked for some time about Leica's products and vision for the future. Clearly the company's most successful lines are the Q and M. But the SL seem to be performing at an acceptable level. Leica continues to invest seriously in it. I don't see it going away soon. Leica is very committed to the store and botique model which is unique in the industry and currently very successful. Customer experience and direct engagement is core to Leica's vision of the future. I don't think we can view Leica through the traditional camera company model at this point. Leica represents less than 1% of the global camera market. They have found a way to be profitable at that level. The SL line fits into that vision well.

Diversification in product categories is definately on the roadmap. With two new lines coming to stores soon.

Edited on Jan 19, 2026 at 01:50 AM · View previous versions



Jan 19, 2026 at 01:00 AM
SlowDriver
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p.7 #3 · Hasselblad vs Leica image quality (IQ)


1bwana1 wrote:
I think HB is going through huge changes after being aquired by DJI. In reality the original HB company, business model, and products failed. HB likely wouldn't exist today if not aquired. DJI is a Chinese company with a very different view of the World, finance, product, and marketing. The historical HB failed and is gone forever. To me it is difficult to judge commitment and longevity in times of such radical change. But new life is exciting to watch. Recently HB is getting a lot of buzz from investment spending in the influencer market. They have been sending free
...Show more

The acquisition happened 9 years ago already, one year after the X1D was released, as far as I know no radical changes are ongoing.

I personally also don't see a disconnect with Hasselblad's legacy of the H and V systems.

BTW, the original Leitz company is also 100% gone, all shares were acquired by Andreas Kaufman.



Jan 19, 2026 at 01:46 AM
1bwana1
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p.7 #4 · Hasselblad vs Leica image quality (IQ)




SlowDriver wrote:
The acquisition happened 9 years ago already, one year after the X1D was released, as far as I know no radical changes are ongoing.

I personally also don't see a disconnect with Hasselblad's legacy of the H and V systems.

BTW, the original Leitz company is also 100% gone, all shares were acquired by Andreas Kaufman.



Yes, like HB the camera side of Leica was aquired on the verge of failure. Interestingly HB is now sort of following Leica's company owned store model. DJI has a collection of retail stores for its main product line and is now experimenting with separate HB stores. Primarily in China but a few in international markets so far. The business model of HB is now very different. Like I said lots of risk accompanies changes like this. True for both HB and Leica. If one is in fact looking for the most innovative, financialy stable camera company to bet on, I really don't think it would be either Leica or HB. Probably it would have to be Sony.



Jan 19, 2026 at 02:12 AM
flash
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p.7 #5 · Hasselblad vs Leica image quality (IQ)


HB tried to change to a different model here in Oz a couple of years ago and it fell on its arse. They chose a partner who is the main DJI reseller here with dedicated stores. Unfortunately they knew FA about cameras and after 1 year HB went back to their original distributor who is a normal photo distributor through camera stores.

DJI’s investment in HB ultimately saved the company. Previous management tried hard to kill the company and when that was replaced they just didn’t have the money to recover. They now have the funds and technology support to make the cameras they want and the backing of a massive power in electronics and manufacturing to get things going. However they still operate independently so I think their identity is in tact and they seem hell bent on not abandoning their legacy. The X2D and X2D2 have been hugely successful for them and they’re in a good position now. DJI’s acquisition has been good for Hasselblad. It could have been worse. Look at what Ricoh have done to Pentax.

Both Leica and HB are doing well in a difficult market for photographic equipment. Leica is super strong and HB is growing.

Gordon



Jan 19, 2026 at 06:30 PM
chiron
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p.7 #6 · Hasselblad vs Leica image quality (IQ)


1bwana1 wrote:
I think that Pantone is considered the authority on color by most. A few years ago Pantone did a study to determine which cameras produced the most accurate colors. Many would be surprised that a camera company that so many complain about colors, Sony performed near the top overall besting cameras often praised for ther colors. Most people confuse their preferences with accuracy. Usually they are very different. Hubris plays a big role in this subject.


Do you have a lin for the Pantone color accuracy study? It would be interesting to read.



Jan 19, 2026 at 07:05 PM
SlowDriver
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p.7 #7 · Hasselblad vs Leica image quality (IQ)


flash wrote:
Previous management tried hard to kill the company and when that was replaced they just didn’t have the money to recover.

Venture capitalists Ventizz Capital, the previous owners, were a/o responsible for the Lunar/Stellar debacles and for discontinuing the 503CW, two rather unfortunate and shortsighted decisions in my opinion.

DJI has quite objectively been a huge improvement for Hasselblad up till now.



Jan 19, 2026 at 07:56 PM
philip_pj
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p.7 #8 · Hasselblad vs Leica image quality (IQ)


'sending free camera systems to large numbers of them not just to try, but to keep' is a sound strategy for the relative outlay. It's something most tier one Chinese manufacturers do, it helps them get around residual negativity in western markets.

'Pantone color accuracy study? It would be interesting to read.'
Yes, it would. I did a bit of looking for this reason but came up empty.



Jan 19, 2026 at 09:13 PM
1bwana1
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p.7 #9 · Hasselblad vs Leica image quality (IQ)




chiron wrote:
Do you have a lin for the Pantone color accuracy study? It would be interesting to read.


It was about 6 or 7 years ago. The link I found no longer works. I will post after link if I can find a good one.



Jan 20, 2026 at 12:49 AM
1bwana1
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p.7 #10 · Hasselblad vs Leica image quality (IQ)


Sorry all, I searched hard to find the original report but it has been taken down. Possibly because it was controversial? I don't know.


Jan 20, 2026 at 04:07 AM
rob_ww
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p.7 #11 · Hasselblad vs Leica image quality (IQ)


I read this thread with interest, thanks. For the last four years I have been a happy A7Rx photographer regularly visiting the Sony thread. I came from decades with Leica in search of better AF, IBIS etc. But I still get the itch some times to come back to Leica again. Except this time the X2D2 has arrived. I am wondering if that camera with, say, a 38V or the 35-100 zoom might be a better choice than an SL3 with 28mm and 24-70, offering better IQ and usability at similar entry price, weight and form factor. Am I delusional?


Jan 21, 2026 at 07:38 AM
RustyBug
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p.7 #12 · Hasselblad vs Leica image quality (IQ)


rob_ww wrote:
I read this thread with interest, thanks. For the last four years I have been a happy A7Rx photographer regularly visiting the Sony thread. I came from decades with Leica in search of better AF, IBIS etc. But I still get the itch some times to come back to Leica again. Except this time the X2D2 has arrived. I am wondering if that camera with, say, a 38V or the 35-100 zoom might be a better choice than an SL3 with 28mm and 24-70, offering better IQ and usability at similar entry price, weight and form factor. Am I delusional?
...Show more



There's that word "better" again ... which always needs to have a "what", wrt to "better at what"?


As to being delusional ... no, not at all. The simple matter is that Hassy and Leica both bring good stuff to the table. They both cost a lot ... and by that I mean size, weight, speed, foregoing some degree of AF performance (vs. SoCaNikon, etc.) in order to get what they do, the way they do.

In that regard, any decision between the two is very reasonable (imo) for someone to consider ... and certainly not delusional.

At this level, it isn't a matter of "better", it's a matter of what you like to use. Whether that is the color science, or the ergonomics, or the workflow, or the preference for a leaf shutter vs. focal plane shutter, or any of the other aspects that differ, BOTH brands are brining very good stuff to the table. Hassy does bring that last % of color precision 3500/0 = 3500/0 and that last % of 16 bit vs. 14 bit capability. Personally, I enjoy (key word = enjoy, not the same as require) that level of last %.

Meanwhile, I also enjoy mounting my M glass on my SL body, for a different shooting experience that mechanical, tactile lenses offer (as well as my long glass, etc.)

At the end of the day, it (imo) isn't a matter of one camera or camera system being "better" than the other. It is a matter of figuring out which one you enjoy using better, or is a better fit for you.

The tricky part is that it's kinda like trying to figure out if you like kissing the redhead more than the blonde. Looking at pictures of them and they can both be very attractive. But, until you get the opportunity to actually experience them for yourself ... you CANNOT know which one you enjoy "better" than the other.

Simply put ... you gotta get your hands on them to find out which is "better" for you.



No, you're not delusional, they are both very attractive.







Jan 21, 2026 at 08:03 AM
bwcolor
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p.7 #13 · Hasselblad vs Leica image quality (IQ)


rob_ww wrote:
I read this thread with interest, thanks. For the last four years I have been a happy A7Rx photographer regularly visiting the Sony thread. I came from decades with Leica in search of better AF, IBIS etc. But I still get the itch some times to come back to Leica again. Except this time the X2D2 has arrived. I am wondering if that camera with, say, a 38V or the 35-100 zoom might be a better choice than an SL3 with 28mm and 24-70, offering better IQ and usability at similar entry price, weight and form factor. Am I delusional?
...Show more

Yes, you are delusional. Welcome to the club.

I purchased Sony’s mirrorless vs Leica, because of perceived size/performance advantages. I have never owned an SL series camera. So my comments reflect my conclusions when I A/B’s the A7RV (A7CR) vs SL3. Now that the X2D2 is out, the only advantage to Sony, for me, is the small size of the A7CR with small lenses.

IQ is better with the Hasselblad, but weather sealing and lens availability is better with Leica. You can be sure that the SL4 will cut both weight and size. Right now, Sony is the better FF choice, except for those that need the weather sealing. The X2D2/38mm is one of the best combinations in hand and it is small for what it provides. I have transitioned the X2D to the copy stand and have purchased the 20-35mm & 35-100mm zooms. The 38mm makes a great third lens due to the small size. The X2D2 is a great choice short of sports and nature photography.



Jan 21, 2026 at 08:41 AM
stgrove
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p.7 #14 · Hasselblad vs Leica image quality (IQ)


OP it really matters what you do with your final images and what type of images you routinely capture.

Do you print and how large. For online stuff 5MP is just fine, thus many of us do not consider that scenario when comparing different systems.

For clarity I sold my 28/35/50/90 Leica APO SL lenses after acquiring the X2DII and 25V, 38V, 55V 90V and 135/2.8 lenses. Still have my APO 21, 24-90, 100-400 Leica lenses. Still have the SL3 and SL3S bodies, but...

math photographer just did an X2DII vs SL3 comparison, but he missed some points like where the SL3 is about $500 more than the X2DII when battery charger and an extra battery are included in the mix. Personally I find the X2DII UI better suited for me plus many other features.

After working on files in ACR I find the malleability of the X2Dii files easily to my liking and soon might just sell all my SL gear since I prefer my M lenses on an M and especially on my new EV1. Low light shooting is way better for me on the X2DII which I often do in landscape photography and due to IBIS, I am finding I can leave the tripod behind more often than not once the sunrise breaks out.

I started out with Phocus minimally processed and then exported to LR or PS. Hate LR filmstrip and prefer folders for my shoots where each type of file is next to each other-i.e., 3FR, Tiff, jpeg, in each folder. So now I use Bridge for thumbnails and then double click for ACR and then hit Done for PS processing and/or to Save As or Export. Always use Adobe Adaptive Color or Adaptive Monochrome if converting to B&W which I find very pleasing when working with X2DII files. The DR on the X2DII often makes the files very bright after using the Adaptive profiles which most often requires reducing the H/L's considerably.

Was out West one week after acquiring X2DII and this group I was with all had Canon, Nikon and Sony cameras. We put some final images up on a huge monitor and most were pleasantly surprised at the natural colors the X2DII presented since we mainly took similar images at the same time of day or pre-day in darkness-the X2DII was the darkness winner by far. The others had never seen any X2D files before this.



Edited on Jan 21, 2026 at 09:22 AM · View previous versions



Jan 21, 2026 at 09:03 AM
RoamingScott
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p.7 #15 · Hasselblad vs Leica image quality (IQ)


I print up to 60" wide with 45mp files. At normal viewing distances, the gains from that file being 102mp would be small to imperceptible to the viewer.

Unless you're doing major commercial marketing work, studio/product shots, etc...any 102 sensor camera is just overkill. The files are really nice and cool to look at while sitting at the editing monitor, but those gains don't translate to small prints, online posts, and the like.

As said above, COLOR is the primary reason to look at Hasselblad...not resolution.



Jan 21, 2026 at 09:21 AM
bwcolor
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p.7 #16 · Hasselblad vs Leica image quality (IQ)


RoamingScott wrote:
I print up to 60" wide with 45mp files. At normal viewing distances, the gains from that file being 102mp would be small to imperceptible to the viewer.

Unless you're doing major commercial marketing work, studio/product shots, etc...any 102 sensor camera is just overkill. The files are really nice and cool to look at while sitting at the editing monitor, but those gains don't translate to small prints, online posts, and the like.

As said above, COLOR is the primary reason to look at Hasselblad...not resolution.


I agree with you, but I’ve recently been looking at monitors and am weighing 1000cd/m2 vs color fidelity. I think that the HDR capability for posting online might be more useful than the ultimate color fidelity, but truthfully, I don’t care about online posting. I post a few images here and have a Flickr account for family, but that’s about it. I’m more interested in prints either for the wall, or in high quality ink jet albums. That said, I question my need for the ultimate color fidelity monitor. What Hasselblad color does for me is to render beautiful skin tones, on paper, without needing to edit in post. I can get great skin tones with Sony, but I spend more time editing the files.

Regarding resolution.. another way to look at this is that you can mount a 25mm, or 38mm lens on the X2D and crop a good bit before getting to the 24Mpix that is touted by many as all the resolution that they need. Using the 38mm lens this lens provides a full frame equivalent of 30mm (100Mpix) - 62mm (24Mpix).



Jan 21, 2026 at 10:35 AM
SlowDriver
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p.7 #17 · Hasselblad vs Leica image quality (IQ)


bwcolor wrote:
You can be sure that the SL4 will cut both weight and size.


Just out of curiosity, why do you believe so?




Jan 21, 2026 at 01:27 PM
bwcolor
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p.7 #18 · Hasselblad vs Leica image quality (IQ)


SlowDriver wrote:
Just out of curiosity, why do you believe so?



My personal perspective as someone that doesn’t need lenses outside of the range that the X2D2 offers and chose the Sony A7RV and A7CR over the SL3, I think that both the autofocus and size are pluses for the Sony. Price/value and absolute IQ are a plus for the Hasselblad, but with a slight increase in overall size/weight vs the SL series. I think that competition will push the SL series in this direction. Again, this is from someone that chose the Sony system when when considering the purchase of the SL3 on one end and chose Hasselblad vs SL3 on the other.. In other words this comes from someone that considered these factors prior to purchasing competing products.

Edited on Jan 21, 2026 at 01:48 PM · View previous versions



Jan 21, 2026 at 01:45 PM
1bwana1
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p.7 #19 · Hasselblad vs Leica image quality (IQ)


SlowDriver wrote:
Just out of curiosity, why do you believe so?



I also believe that this is likely. Leica has been making strong effort to reduce the SL size and weight. I think those are the primary point of resistance (along with price) people have for the SL system.




Jan 21, 2026 at 01:47 PM
flash
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p.7 #20 · Hasselblad vs Leica image quality (IQ)


rob_ww wrote:
I read this thread with interest, thanks. For the last four years I have been a happy A7Rx photographer regularly visiting the Sony thread. I came from decades with Leica in search of better AF, IBIS etc. But I still get the itch some times to come back to Leica again. Except this time the X2D2 has arrived. I am wondering if that camera with, say, a 38V or the 35-100 zoom might be a better choice than an SL3 with 28mm and 24-70, offering better IQ and usability at similar entry price, weight and form factor. Am I delusional?
...Show more

The X2D2 has better IBIS, file pliability and colour management than either the Leica or Sony systems. It loses out on lens selections, autofocus (although now it’s entirely useful except for extreme sports etc) and functionality. It’s also lousy for adapting lenses.

So it depends on what you shoot and what you expect.

Also, if we’re comparing the SL3 and A7R5, they’re now (post SL3 firmware 4.0) remarkably close in general use. The A7R5 does have better subject detection but not by as much as you’d think. The limitation of both systems is the readout speed of the sensor, which they share. The SL3 smashes the A7R5 in build quality and weather sealing. IBIS is a wash for most situations. The rear panel is better on the A7R5 (it’s the most flexible on the market with Panasonic and Fuji). Unless you’re at the extremes (and if you were you’d be using an A1ii, A9iii or A7V) I think the A7R5 and Sl3 are near interchangeable. You could come back for the build and colours of the Leica and not miss the Sony.

Gordon



Jan 21, 2026 at 03:07 PM
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