Lots of thick hype for a camera (SONY Alpha 1) with much more than class-leading specs/features.
Usually, the more capability the quieter the hype. We'll probably hear even more arm-waving when coming weeks bring out all the COVID-cabin-fevered reviewers.
Perhaps the reason is SONY's necessity to climb a steep ladder up into the Land of Medium Format.
Up there, on the plateau of glamor and glitter their average resolution benefit stems not so much from bigger pixels (Tho that does lower noise) nor does MF gain that much from longer focal lengths (tho that aids bokeh for studio & portraits).
MF gains mainly from a general 30% resolution improvement due to a larger entrance pupil (comparing equal angular views)...
The inescapable MF advantage stems from Resolution (radians) = lamda ÷ D
(Lamda in mm; D in mm = radians [resolution])
It's why large telescopes are ... well ... really, really ... large.
So, SONY HAS to deliverA1 hype because they know they're in a digital imaging battle with Fuji's MF and that giant, cash-rich competitor has yet to play their big MF cards.