philip_pj wrote:
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They want to give you less of what you want (an effective and versatile, operational camera) and more of what they want you to pay for (computing and connectivity). Who's in charge here, them or the market? The sales data is the arbiter.
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It's really diversification into the phone space and demographic. They still feel they need traditional photographers to come along, so these devices may still look like cameras, at this stage anyway.
I really don't think Zeiss is doing this for mass appeal at all and that's why they really don't care about the market (price would limit appeal anyway), it's probably mostly for PR. Something striking, for Zeiss to connect with its photography roots and at the same trying to advance photography, even though they make most of their profits elsewhere these days.
They may never get a handle on the problem that delays the camera and never release it. If this direction is not the future of photography, everyone will eventually forget the prototype. But If someone makes something similar eventually that succeeds, then the Zeiss ZX1 will be hailed as the visionary precursor. Not bad for them.
I think the delays are stemming from the software and integrating everything well enough. Google and Apple have great computational photography functions for example, but I bet they spend untold amounts on those. On the other hand, their other revenue streams are basically printing money so this is peanuts to them but barely profitable camera manufacturers will have a hard time keeping up :/