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Archive 2014 · At Canon, We See Impossible

  
 
andrewd01
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p.11 #1 · At Canon, We See Impossible


Canons marketing slogan is almost as bad as Nikon's "It's in my hand again" slogan for the DF camera. That was the biggest fizzer of a camera marketing campaign in many years.


Oct 06, 2014 at 10:01 PM
gpop
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p.11 #2 · At Canon, We See Impossible


whatever it is, I will be very disappointed if it turns out to be possible after all.




Oct 06, 2014 at 10:11 PM
Chris Anthony
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p.11 #3 · At Canon, We See Impossible


timbop wrote:
nah, just bored. As a yankees fan it's hard to watch national league games; pitchers batting doesn't make for "strategy" - just inning killers. Cards got first 2 men on and got zip.


Pitchers batting makes for Baseball, having a DH makes for overweight, past their prime players hoping to hit a home run



Oct 06, 2014 at 10:18 PM
freaklikeme
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p.11 #4 · At Canon, We See Impossible


andrewd01 wrote:
Canons marketing slogan is almost as bad as Nikon's "It's in my hand again" slogan for the DF camera. That was the biggest fizzer of a camera marketing campaign in many years.


Almost? At least, "It's in my hand again" makes sense, even if it sounds more ominous (or, from a different perspective, lends itself to masturbation jokes) than enticing (masturbation jokes aside).

Someone needs to explain adjectives to the Canon marketing department.



Oct 06, 2014 at 10:18 PM
timbop
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p.11 #5 · At Canon, We See Impossible


chez wrote:
Tim, it's not about missing a shot with high DR...but making your life easier while trying to get the shot. Typically to capture a high DR image you would either use GND filters or merge multiple exposed images...both of which have issues with use and both of which are a pain in the ass to use and slow you down right at the moment when the sweet light is changing fast.

So it's not entirely about missing shots, but more to do with making photography fun again.

I think you need to be honest with yourself that if you shoot controlled lighting
...Show more

Oh, I am not trying to belittle anyone's desire for higher dynamic range. As you said, photographers have been using techniques to accommodate tough lighting conditions for a very very long time. It may be a pain in the ass, but not having as much shadow detail as you wanted is very different from missing a shot altogether. That is a little melodramatic; BS may have been too strong of a phrase.

As I said - I am a wedding photographer so know first hand what it is like to deal with tough situations - and having to carry a bunch of crap around to do so. Having to work fast and play the hand I am dealt is a major part of the job. Missing the shot is the camera taking .longer to focus than the fleeting moment was there, not having too little detail in the shadows.



Oct 06, 2014 at 10:19 PM
popinvasion
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p.11 #6 · At Canon, We See Impossible


I just want an A7S, a panasonic GH4, alternative. That segment of the market is bigger than most realize. When cell phones have focus peaking and 4k video, that is upsetting. Gopro now has a 4k camera for $499. Dynamic range is only part of the equation. Clean high ISO's and features available to cell phone users but not on your $3500 pro body is a problem. Nearly every client I now meet asks me about video. The business is evolving. I bought my canon lenses, IMO they owe me an alternative to their competition. I don't love the idea of spending $600 for an adaptor to use my lenses on a GH4 or A7S. I know canon can do it, but they don't. That pisses me off.


Oct 06, 2014 at 10:37 PM
timbop
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p.11 #7 · At Canon, We See Impossible


Oh, and Chez et. al. - I'm not arguing you shouldn't get what suits your needs and makes photography fun again - have at it. The DR thing is getting way to much emphasis, and it's really starting to get annoying. I am just really getting tired of reading about it in EVERY THREAD. Seriously, vote with your wallet so that Canon hears about it and I don't have to.


Oct 06, 2014 at 10:43 PM
chez
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p.11 #8 · At Canon, We See Impossible


timbop wrote:
Oh, and Chez et. al. - I'm not arguing you shouldn't get what suits your needs and makes photography fun again - have at it. The DR thing is getting way to much emphasis, and it's really starting to get annoying. I am just really getting tired of reading about it in EVERY THREAD. Seriously, vote with your wallet so that Canon hears about it and I don't have to.


I votes...got myself an A7R to go along with my Canon gear. If you don't want to hear about DR, I suggest you get yourself some earplugs.



Oct 06, 2014 at 10:48 PM
chez
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p.11 #9 · At Canon, We See Impossible


timbop wrote:
Oh, I am not trying to belittle anyone's desire for higher dynamic range. As you said, photographers have been using techniques to accommodate tough lighting conditions for a very very long time. It may be a pain in the ass, but not having as much shadow detail as you wanted is very different from missing a shot altogether. That is a little melodramatic; BS may have been too strong of a phrase.

As I said - I am a wedding photographer so know first hand what it is like to deal with tough situations - and having to carry a bunch
...Show more

Weddings have been shot for many years before all the fancy AF and smart lighting...just like landscapes were shot before high DR cameras. Technology advances and makes getting the shot easier than before...just like AF and smart flash systems makes your life easier, higher DR cameras makes my life easier. Yeh...you have tough situations where you need to get the shot...but don't think I don't have those same once in a life time situations where I might never be in that condition again. Don't be so close minded to think only you have pressure situations where better camera gear allows you to get that shot.



Oct 06, 2014 at 10:52 PM
Photonadave
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p.11 #10 · At Canon, We See Impossible


tick . . . tock . . . tick . . . tock . . . tick . . . tock . . .


Oct 06, 2014 at 11:13 PM
timbop
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p.11 #11 · At Canon, We See Impossible


Photonadave wrote:
tick . . . tock . . . tick . . . tock . . . tick . . . tock . . .


standby for the unveiling of anything but a new photography product...



Oct 06, 2014 at 11:15 PM
artd
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p.11 #12 · At Canon, We See Impossible


timbop wrote:
Missing shots because the 5d2 couldn't focus, sure. "missing" shots because you don't have enough DR - sorry, but I have to call b*llsh!t. Did you "miss" DR shots in 2009, or did you just start missing them when someone else got a camera with wider DR?


Well, actually, as strange as it sounds, yes, I think it's legitimate to say that you don't realize what shots you "miss" until there is a camera out there that can get them for you. (But before I get accused of photographic incompetence, or worse yet, 'DRoning', at least read my explanation a bit...)

So, very recently, I had a scenario where I was shooting exteriors for a client before dawn in really tough conditions. Weather had taken a dramatic turn for the worse, sky was overcast, rain was moving in a few hours and would be raining through both days of the shooting window I had blocked off while in town for the client. We had already rescheduled the shoot once do to a contractor problem. Putting the shoot off again until I'd be able to schedule another trip would mean the client waiting another month, or perhaps them going with another photographer in the interim.

I began shooting with my Canon, but with the overcast skies my only hope would be to get a long exposure and push the pre-dawn clouds into a deep blue. Problem was by the time there would be enough civil twilight around to give decent lighting balance to the exterior, the clouds would be a flat gray. I started shooting with a Canon body, and while facing east I could expose long enough to pick up some blue in the sky, the several light sources around the building itself got way blown out and overpowered much of the scene, and many of the areas on or around the building itself were still pitch black. So, I switched to an A7r. I was able to underexpose the shots more, and push the exposures later in post in order to get a decent balance between the sky, the lights, and the building.

Back in the days before I had a sensor capable of this, I would've had to have shot multiple longer exposures and blend in post. With the Sony sensor, I was able to shoot fewer frames because I could get the latitude I needed out of just one exposure. That meant I could actually set up more individual shots around different parts of the building. So in the end, because I was able to work faster in tough lighting conditions and a narrow time window, I was able to get a larger total number of shots than would've been possible if I was shooting just the Canon.

I guess it's a matter of semantics whether or not producing "fewer" shots is the same as "missing" those extra shots from the other angles. In my view, knowing that technology exists that will let me produce that amount of shots in that amount of time, I tend to view it as I would've otherwise missed them. And just because I couldn't have gotten them in 2009 doesn't mean I have to "miss" them in 2014.

Edited on Oct 06, 2014 at 11:18 PM · View previous versions



Oct 06, 2014 at 11:17 PM
Imagemaster
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p.11 #13 · At Canon, We See Impossible


timbop wrote:
Oh, and Chez et. al. - I'm not arguing you shouldn't get what suits your needs and makes photography fun again - have at it. The DR thing is getting way to much emphasis, and it's really starting to get annoying. I am just really getting tired of reading about it in EVERY THREAD. Seriously, vote with your wallet so that Canon hears about it and I don't have to.


Just put the DR whiners on your HIDE ME list. After all, that is all they seem to comment on at the moment, so it it not like you will miss anything of value.



Oct 06, 2014 at 11:17 PM
anselwannab
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p.11 #14 · At Canon, We See Impossible


It's Engrish. It was meant to be "seeM impossible"

Pellicle mirror for live and full time view finder- a variation on 'mirrorless', or more correctly 'mirror slap'.

What ever it is, if it is truly groundbreaking as they make it seem, not much has leaked.



Oct 06, 2014 at 11:20 PM
Photonadave
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p.11 #15 · At Canon, We See Impossible


Photonadave wrote:
tick . . . tock . . . tick . . . tock . . . tick . . . tock . . .


---------------------------------------------

timbop wrote:
standby for the unveiling of anything but a new photography product...


I know, I know, I'm having a case of slow evening and morbid curiosity! &

Empirical data suggests a mundane announcement however you never know for sure.

Hey, maybe "see impossible" means it's an implantable bionic eye replacement with a Canon digital camera! Wow, no more camera straps!

Edited on Oct 06, 2014 at 11:40 PM · View previous versions



Oct 06, 2014 at 11:22 PM
panicatnabisco
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p.11 #16 · At Canon, We See Impossible


Imagemaster wrote:
Just put the DR whiners on your HIDE ME list. After all, that is all they seem to comment on at the moment, so it it not like you will miss anything of value.


But you would miss out reading all the sweet sweet crying and whining when canon releases something that's not basically a D810/A7S.

I hope they stick an ancient low old tech 5d3 sensor on a swivel screen D750 competitor that shoots 2k raw at 60fps

Edited on Oct 06, 2014 at 11:29 PM · View previous versions



Oct 06, 2014 at 11:25 PM
Kit Laughlin
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p.11 #17 · At Canon, We See Impossible


Joining thread just for the fun value


Oct 06, 2014 at 11:27 PM
Photonadave
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p.11 #18 · At Canon, We See Impossible


Welcome aboard!


Oct 06, 2014 at 11:29 PM
scalesusa
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p.11 #19 · At Canon, We See Impossible


Kit Laughlin wrote:
Joining thread just for the fun value


As in "Pass the Popcorn"



Oct 06, 2014 at 11:32 PM
popinvasion
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p.11 #20 · At Canon, We See Impossible


chez wrote:
Weddings have been shot for many years before all the fancy AF and smart lighting...just like landscapes were shot before high DR cameras. Technology advances and makes getting the shot easier than before...just like AF and smart flash systems makes your life easier, higher DR cameras makes my life easier. Yeh...you have tough situations where you need to get the shot...but don't think I don't have those same once in a life time situations where I might never be in that condition again. Don't be so close minded to think only you have pressure situations where better camera gear allows
...Show more

Let's not forget that brides routinely send Pinterest links for you as a reference to their desires. So even if in 2005 cameras were getting the job done, your work is being critiqued by the customer who is obsessing with sites like Pinterest where your fellow photographer may have a better camera and $10,000 worth of lighting. The point, you have to be competitive, one can't just say 10 years ago the cameras got the job done therefore today the fault is my own ability versus the competition. My MK3 is IMO ugly over 3200 for noise and sure you can spend forever cleaning up the files or you can buy a sony A7S and not worry about noise. DR is just one lacking area for Canon. Canon doesn't need to do it all, just give some of us a few bones for the year 2015 so we can still have faith in the canon philosophy.



Oct 06, 2014 at 11:33 PM
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