scott shoemake Offline Upload & Sell: Off
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p.1 #10 · Perceived Value & Reflecting Respect | |
Aaron, I feel your sentiment my friend. To be honest, I've heard the same "budget rhetoric" that you have, being in the same area. I realized in my first couple of years of business that I was going to have to "rise above my market" in order to be on top of it. I knew what my vision was (refined, artistic, sophisticated yet contemporary) but I also knew that our market did not support that vision and the compensation that I deemed fit. I hope you're still following.
I've really tried to push my work outside of my local market (and I think it has worked to a certain extent 80% of my work this year is outside of my general area) and in doing so, it has helped me find clients within my area that appreciate and are willing to pay the price for my work. It blows my mind a little bit to have potential clients walk in and we both know that I'm $2k+ more than the highest "other guy" in town but they're willing to book, based on solidarity of work, references and my price "speaking value" to them.
Really, I'm not trying to toot my own horn or boast...just giving a personal testimony from someone in your locale that is trying to stick to their guns and has seen it work. Do I get a ton of inquiries expecting me to be as cheap as the shmuck who is working weddings for minimum wage? Yes. Does it bug me that our area is full of people ready and willing to shoot for all day, give a disc, an album, prints, etc. for $1500...ooooh yeah! But I've honestly tried my best to educate potential clients, stand out in my art and price myself at the place where I deem fit and I think it is working. I feel your pain though dude, this area is pretty whack, but you'll get through. Just keep doing what works: do great work and be kind to people.
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