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Thank you Joe, Joakim, Charles, Zhangyue, Douglas for your comments.
Very nice shots from Joe, Joakim, Zhangyue.
Yes, definitely there is no correct answer in regards to color. It is so subjective. I myself prefer simple solutions, so tend to stick with one profile.
I mostly prefer the embedded M9 one, even though it is more tricky to get the right WB. I often find it nicely saturated and with a look reminiscent of color slide film (which is no surprise knowing that Leica emulated the Kodachrome look with its sensor toppings and demosaicing algorithms).
Very often, I find Adobe standard profile to be somewhat more pleasing, but more digital to my eyes. The skin tones, the saturated blues, and the flat mid-tone curve are imo very digital, and not very different from other cameras using the same profile. In fact the Adobe standard tries to make all cameras look alike, so it is sort of an equalizer.
The biggest advantage that I find with the Adobe standard is its superior demosaicing algorithms in colored light sources like car break lights or neon signs. Also under some difficult lighting conditions the embedded profile goes berserk while the Adobe standard produces normal looking results.
I have received very often positive comments about my photos as having film like colors. In fact, most have received very little to no PP, just choosing the esthetically most suitable WB with the embedded profile.
I am a person who doesn't like multiple choices. I wish we had only one profile to deal with