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Where sheer power used to be the name of the game, the Einstein changes the game to one of finesse, ...
Isn't this a little over the top? Myself and many others have been working at low watt seconds/joules for a long time. I seldom use 600 ws, mostly I'm under 100 ws, but I like crisp light, not mush so I use the Zoom, Magnum, 20" Speedotron the silver PLMs and other efficient modifiers.
If you can't be bothered to learn how to use and when it suits your purpose for a specific look, break the rules of lighting, the Einstein isn't a miracle tool. You still need to put in the sweat equity
It's nice to see that the Einstein has stopped being vaporware and has become real. Hopefully I'll get mine sooner than later.