I don't think I would trust my $5500 dollar lens to it and I don't see how it could be better from a usage perspective when compared to a Wimberly or a Jobu true gimbal head. Looks cheezy.
Look at all those knobs! Have no experience with it, but I'm wondering if the non-tubular design is as stable as the Jobu or the Wimberly. And it's $100 more at $700. The pan control knob appears to be in a terrible location unless you always prefer controlling the pan with your left hand. The Wimberley and Jobu pan knobs are both easily adjustable with either hand. I don't see anything about it that would compel me to spend more for it than a Wimberley or a Jobu.