Mark Peters Offline Upload & Sell: On
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Maverick labels are the best approach I've found. http://www.mavericklabel.com/id-my-stuff.html
Small, black and a variety of sizes, including one that is only 1/8" tall that is meant for sunglasses, but works extremely well on the base of lenses (just above the mount).
Similar to gaffers tape, they don't leave any residue when peeled off. You get three lines of info - name, phone number, email address.
$10 for a sheet of 24 (different sizes) cheaper if you order more than one.
I have them on all of my bodies, lenses, some hoods, flashes, etc.
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