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Archive 2009 · Marketing Banners

hk_mtbr
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p.2 #1 · Marketing Banners

I like your association between the eyes and pendant - I like selective "color" if done right - there I said it. It is a design thing - not a photographic thing.

I'm not sure the model is right for the ad (smile, clothes, etc,) but that is not my strong suit.

From the first two...on number one. Give your title a bump or two to the right, or center it.

Also, number two, text "drop shadow"...it doesn't follow the light on the photo so it doesn't look "real" (drop shadow going right, pendant shadow left)...it seems a little too far away as well. The thin script gets a little hard to read, but I get the elegant look you are after...maybe try another color text.

Neat pendant work too.

ymmv

Nov 07, 2009 at 04:37 PM

bbgobie
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p.2 #2 · Marketing Banners

Agree with the above about facial expression.
Agree with the above about eye color. I will add however not only do I find it distracting, it has a scary kind of quality to it.
Also agree that #2 should be on a white backdrop or something else.

Also don't agree with the font selection and placement, especially the top heading text is not centered properly and much too close to the image, there is a lack of white space.

Nov 07, 2009 at 04:44 PM

Jacob D
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p.2 #3 · Marketing Banners

The model's stare looks scary.

Nov 07, 2009 at 04:47 PM

MtnM
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p.2 #4 · Marketing Banners

I think you have a very workable image in your last example.
The picture tells a good story.
Time to work on the words, perhaps a logo, and font.

Try printing up several months worth of cards/flyers.
See how the public reacts, and know you'll have a new version next year.
(Disclaimer: Just learning about the way to improve my people photography.)

Nov 07, 2009 at 04:54 PM

jefferies1
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p.2 #5 · Marketing Banners

I think the blue eyes take away from the product. The rest of it is nice and will get attention. Also the stare?
The second is really nice but I would reduce the size of the air bubbles. I know hand made have markings but in a photo they stand out too much and appear to be defects and not part of the beauty of a hand blown piece.

Nov 07, 2009 at 04:56 PM

Ian Bower
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p.2 #6 · Marketing Banners

I keep hearing that the Font doesn't work. Particularly the real elegant script. You may be right.

Those that said that, would you still say that if I told you that these were going to be blown up pretty big? Like... 12x18 or larger?

When I was doing these I had that same worry, so I kept changing my zoom setting to "Print size" To see what it would look like.

Nov 07, 2009 at 05:03 PM

Ian Bower
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p.2 #7 · Marketing Banners

A different take. Seems a little bland to me. Not sure why. =/

2012 © Ian Bower

Nov 07, 2009 at 07:11 PM

Ian Bower
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p.2 #8 · Marketing Banners

test

Nov 07, 2009 at 10:52 PM

Ian Bower
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p.2 #9 · Marketing Banners

You can ignore this. I had to show someone far away pictures in a hurry so I uploaded them here ^^;;;

Nov 07, 2009 at 10:55 PM

Pandacat
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p.2 #10 · Marketing Banners

Ian, not to be down on you or anything, but could you find a better example of the pendent to photograph? This one has too many artifacts in it to really be labled Heirloom Quality. I would ask your folks for other samples. Or try to shoot the closeup of this one in a way that doesn't highlight the flaws.

And yes, before you say it, I do know about handblown glass, warts and all.

Nov 07, 2009 at 11:18 PM

Ian Bower
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p.2 #11 · Marketing Banners

Pandacat wrote:
Ian, not to be down on you or anything, but could you find a better example of the pendent to photograph? This one has too many artifacts in it to really be labled Heirloom Quality. I would ask your folks for other samples. Or try to shoot the closeup of this one in a way that doesn't highlight the flaws.

And yes, before you say it, I do know about handblown glass, warts and all.

THanks Panda. I sure could. In fact, I am going to be shooting a few of them soon. This is just one I happened to have around the house

Do you blow glass?

Nov 08, 2009 at 03:51 AM

Pandacat
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p.2 #12 · Marketing Banners

No, my buddy David R does and I used to assist him. Nothing like a hot blob breaking off the rod. That's when you find out how tough your shoes are. But he moved to Toronto a couple years ago.

Nov 08, 2009 at 12:50 PM

bigbee
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p.2 #13 · Marketing Banners

Not to belabor the point, but the one with the eyes really sends the mesaage "the perfect gift for someone that you want to look possessed and scary." Tone back the eyes and use a color typically found in humans and not horror movie characters. Can you also find a nice chain, rather than a string?

As for the text, I think you need a brand name or business name in the largest font at the top. The phrase "individually hand-crafted glass pendants" (note the hyphen) should be a subtitle in the more readable font used for the rest of the copy. I would also eliminate the section on breakability and the bullet on the time required to make them. Establish the value based on appearance and uniqueness, not on the labor costs involved.

Seems like an interesting project, and you're off to a great start. With a few tweaks, you'll have something that can be successful.

Nov 08, 2009 at 01:36 PM

kakomu
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p.2 #14 · Marketing Banners

I wanted to re-visit and state this much: I don't mean any offense, but I really find myself turned off of the pendants because of the model's look. The model is obviously supposed to be a female (exposed upper chest), the framing and hair makes her seem far too masculine. Add the frown, tight crop and composition which forces the attention to the face and it all leads to me being a little turned off.

Nov 08, 2009 at 03:00 PM

Ian Bower
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p.2 #15 · Marketing Banners

kakomu wrote:
I wanted to re-visit and state this much: I don't mean any offense, but I really find myself turned off of the pendants because of the model's look. The model is obviously supposed to be a female (exposed upper chest), the framing and hair makes her seem far too masculine. Add the frown, tight crop and composition which forces the attention to the face and it all leads to me being a little turned off.

Well, I re-shot some today with a different model

So, If I find one I like I will post.

As For whoever it was who said that the eye color looks unnatural. I wanted to post this image...

The eye color here has not been altered in anyway. This is my wife's (original model) Brother.

2012 © Ian Bower

Nov 08, 2009 at 09:48 PM

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