I'm using the metal ones also as they are really cheap but still unsure if they also look cheap for the client !
I've had my eyes on some cardboard ones, really cool but not available online ! In a shop in bluewater for the UK guys, can't remember the name though (cool stationery shop).
For now, WHCC trifolds with a peel n stick CD hub. Will continue to use that for engagement/portrait sessions but want to upgrade the wedding cases for 2010.
ARDENT wrote:
For the wedding cd I do spring for a case that is like $20. I offer the high res digital negatives as a product and definitely charge accordingly for it.
+1, when you charge for the files then presentation is important just like with any other product you charge for.
iShoot wrote:
Sorry to bring back an old thread, but is there a place besides MPIX PRO, that you can use your own logo on the CD cover?
WHCC.
McKenna Pro Lab also offers a printed metal CD case and printed CD's. I've used them for my senior portrait clients this year, and they've been very popular.
How much do you spend on web sites, hosting, business cards, photo albums, clothes for meeting clients and weddings, coffees with potential couples?
All of those things are BRANDING because they represent you and your business .
What’s the average cost for you to get a new customer/client? Do you even know? So is your DVD case an expense or advertising opportunity for your business which builds your brand and a final opportunity to brand yourself with customers who can provide ongoing referrals?
Why do you print yourself/ use a pro lab vs. going to Walmart for your prints? The first options cost more so why do it? Is it because you want to present the best possible product that separates you from your competition or what they could have done at home themselves? Is price an issue there or have you built it into your pricing already?
Now go back to the questions you just finished. $20 on a $1,500 wedding package is 1.3% (and that’s before the tax deduction for it). Do your own math using your numbers but I ask is it really that much to invest in YOUR business?
If you can find a case for $1.50 that's truly great but if it's going to cost you $30 to showcase your business the way you want customers to see you then so be it. Just be sure to break it down on a cost a cost per wedding to keep it in perspective sort of like you do with camera equipment and your car.
Ultimately we all decide where we want to invest in our businesses and my personal belief is that you shouldn't skimp when it comes to interactions with clients when you can use it as an opportunity to seperate yourself from competitors.
