Chris Sorensen Offline Upload & Sell: Off
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Also, one thing that can ruin an otherwise great headshot is pursed lips and tension in the mouth and jaw. You want 'soft mouth'. Sometimes telling the actor 'lips together, teeth apart' can help them since it's harder to have jaw tension without grinding the teeth together. But it's something to be watch for and tell the actor to relax the mouth.
Also, with smiles, there tends to be a moment in a smile that tends to be the best and most real, with the moments before and after that diminishing to something less real and more forced. To help ensure capturing that, I often shoot bursts on smiles. I don't shoot bursts most of the shoot since you often end up with redundant shots that are basically exactly the same, but on smiles, those miniscule differences can make or break the shot.
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