I'm opening a new 2000 sq ft studio in November & am looking into a variety of advertising options
planning on sending a direct mail to all my past clients with a coupon or frame discount or something, but was wondering what works for you to reach the masses & bring in new clients?
My advice would be to network. Seek out opportunities with chambers of commerce or places that would exhibit your work. I think the Yellow Pages are the worst investment you can make. No one seems to use them anymore and their rates I think are exorbitant.
If you are looking for business to business contacts, look up zapdata.com. This site is part of Dun & Bradstreet and you can "license" mailing lists for pennies tailored to exactly who you want to reach. You can develop a list based on your needs and preview it at no cost before you pay for it. A basic list with no phone numbers is usually under $.20 each. Add phone numbers and you have a complete telemarketing list.
