An official Canon teaser

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burningheart
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p.12 #1 · An official Canon teaser

Yakim Peled wrote:
I just don't understand what Canon has to gain by entering the MF market. Is it such a big market or with high profit margins? I am no expert but I think the answer to both questions is 'No'.

Pardon the pun 'exposure'.

The same question can be asked of car manufacturers, why do they build trucks, 4x4's, mini vans, full sized vans, cheap economy cars, hybrid cars, sports cars, family sedans

Give the consumer choices and expose the photographer to many choices in the hopes that when it come to upgrading to the next level the photographer will stick with the brand name they are familar with. Sure current MF photographers may not jump at a Canon MF digital but those future pro photographers that started with Canon Digital (ie a Rebel) may grow through stages to other possibilities 30D, 5D, ID MKII, 1Ds MK II (not necessarily all of them but the choices are there). But when you reach the 1Ds MK II where does the person go for MF, well not Canon as they have no offering.

It can also be considered a prestige thing, Canon can point out to potential customers we have camera offerings from point and shoots through and including MF. What other manufacturer could state that?

Yes a MF would be an elite product and be expensive but ask yourself this why does GM sell Saturns and Cadillac's or Ford sell Escorts and Lincoln Towncars? OR Toyota sell Lexus and Echo.

Edited on Aug 13, 2006 at 05:20 AM

Aug 09, 2006 at 04:01 PM

roly72
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p.12 #2 · An official Canon teaser

DrPablo wrote:
I think high price points are the really big risk. I'm sure Canon makes the bulk of its money from selling Powershots and Rebel XTs. Oh yeah, and copy machines. The pro cameras are a drop in the bucket for them. I'm sure there are 100 people who spend $500 on a point and shoot for every one who spends $5000 on a 1D Mk IIN.

hmmmm not sure whether that is entirely true, I would not be surprised if Canon makes the most of their money on the sale of pro cameras (and lens hoods

). it is not because you sell less volume of an item that it isn't the biggest contributor to your bottom line, but i may be wrong on this one for Canon.

I work in the airline industry and for the majority of my normal major airlines (not the low cost ones) first and business class tickets represent 60-70% of their turnover.

Edited on Aug 13, 2006 at 05:20 AM

Aug 09, 2006 at 04:04 PM

Gerry Szarek
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p.12 #3 · An official Canon teaser

My best guess, is Canon releases a stripped down 6Mp 1.6X crop factor DSLR for short money, say $300 or so, yes they would make probably 5% of profit on this camera, the objective is first to lock you into the canon system, then get you buy lenses (where the real profit is). My next best guess is a 1.3X or 1.0X DSLR 8Mp or so with weather sealing and a 45PT AF system, frame rate no faster than 3FPS.

I doubt they would release a MF camera system, however it's not beyond them to release a MF digital back.

Gerry

Edited on Aug 13, 2006 at 05:20 AM

Aug 09, 2006 at 04:15 PM

Ombligotron
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p.12 #4 · An official Canon teaser

Full frame 8mp sealed half body, however unlikely, would be ideal. While we are dreaming, I'd love to slap a sealed 18/2L on it.

Edited on Aug 13, 2006 at 05:20 AM

Aug 09, 2006 at 04:21 PM

calvillo
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p.12 #5 · An official Canon teaser

ISO1600 wrote:
Canon could do whatever they want, but at the same time risk doing the whold FD to EOS swap again... that pissed alot of people off, and there are some that are still bitter over it.... I know that if they introduced something totally new and incompatible with the almost ~$10k of gear i have, i'd be a little mad. I can't afford to get into a new system, and frankly i don't care for one. I think i speak for most of us when i say we're happy with our EOS stuff being constrained by the 135 format.

If they keep supporting your gear why would you be mad at an additional line?! I doubt the intro of a larger sensor body and lenses would mean the end of the 1D series, you could buy one or both, what's the problem?

Edited on Aug 13, 2006 at 05:20 AM

Aug 09, 2006 at 05:47 PM

ISO1600
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p.12 #6 · An official Canon teaser

with that, i was talking more along the lines of if the -killed- the EF line, not if they added to it.

Edited on Aug 13, 2006 at 05:20 AM

Aug 09, 2006 at 06:26 PM

Ghost
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p.12 #7 · An official Canon teaser

awesome that site is! despite the hezbollah raining katusha rockets, upcoming canon news can still be had from this tiny desert nation.

Edited on Aug 13, 2006 at 05:20 AM

Aug 09, 2006 at 09:30 PM

dcmiller
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p.12 #8 · An official Canon teaser

Yakim Peled wrote:
http://d-spot.co.il/forum/index.php?act=idx

Yes, I know that you can't read Hebrew but I'll translate:

This year
August will be different
24/8/06
Every legend has a beginning

Reference: D-spot is one of two Israel's biggest online photography sites. To tell you the truth, I am very surprised to see it here first. Just don't ask me for more details. I don't know and the site's owner dose not tell. NDA I guess.

Is there any information in this thread other than this first post? Anybody read the whole thread?

Edited on Aug 13, 2006 at 05:20 AM

Aug 09, 2006 at 09:54 PM

markshaxted
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p.12 #9 · An official Canon teaser

The original ad has gone by the way

Edited on Aug 13, 2006 at 05:20 AM

Aug 09, 2006 at 11:18 PM

tonyfield
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p.12 #10 · An official Canon teaser

DavidP wrote:
That sounds very promising. Throw in a pellicle mirror, and you've got something.

Well, quickly loose at least one stop of light! The original Canon Pellix was rather much a dud and could cause serious flare when shooting in cool humid environments with condensation on BOTH sides of the mirror. Yes, you can easily get higher FPS without the mirror. The obvious down side is that Canon would need to come out with a 24mm / 35mm / 50mm / 85mm / 135mm F1.0 to compensate.

Imagine the folks now asking "How do I clean the damn thing on the back side of the mirror?"

Pellicle mirrors would be a "speciality" item and, unless Canon has changed their style about target consumers, I seriously doubt that this would be a mainstream offering.

Edited on Aug 13, 2006 at 05:20 AM

Aug 09, 2006 at 11:40 PM

Yakim Peled
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p.12 #11 · An official Canon teaser

>> The same question can be asked of car manufacturers, why do they build trucks, 4x4's, mini vans, full sized vans, cheap economy cars, hybrid cars, sports cars, family sedans

Because there is a big market for each type. I am not sure the same holds true for the MF market.

>> Sure current MF photographers may not jump at a Canon MF digital but those future pro photographers that started with Canon Digital (ie a Rebel) may grow through stages to other possibilities 30D, 5D, ID MKII, 1Ds MK II (not necessarily all of them but the choices are there).

The most important word here is "may". It may happen and it may not. There is always a gap in the market but not always there is a market in the gap.

>> But when you reach the 1Ds MK II where does the person go for MF, well not Canon as they have no offering.

I'd say IF you reach....

>> Is there any information in this thread other than this first post?

Nope. Come to think of it, even this post does not offer much info... :-)

>> Anybody read the whole thread?

I did :-)

Edited on Aug 13, 2006 at 05:20 AM

Aug 10, 2006 at 06:53 AM

JessicaLuchesi
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p.12 #12 · An official Canon teaser

I agree with Yakim... IF you reach.

It's easier in the US, with accessible credit for enterpreneurs, and more accessible cameras, but outside the US, custom taxes and currency exchange rates, plus devalued professional work, makes it hard for even pros to go for top of the notch equipments.

In Brazil, most Pro photographers I know, shoot 30D and D200 cameras. Sometimes the 5D is still affordable, but for the regular usage of the photos, the 8Mp is more than enough ( ie: marriage, small ads, catalogues, etc ). The problem comes with bigger ad campaigns and fashion, where you would desire to crop the image and still have a nice print resolution without interpolation, for outdoors or posters. Those people go for the 5D and 1Ds MkII, but they're rare, simply because here a 5D goes for around US$5000 and the 1DsMkII for around US$14.000. Let's not go pricing medium format digital backs, let's just say many people still shoot MF with film.

So, your paycheck has to justify the extra investment. Sometimes it's better to have a film body around for when you need the extra resolution, and have it scanned, and a 30D body for using everyday; than go an outrageous cost to have a 1Ds MkII, and not have how to have it pay for itself... not because you don't make money, but simply, because compared to the US standard, here the investment in such bodies has an incredibly higher cost.

I guess this compares with other countries out there.

Edited on Aug 13, 2006 at 05:20 AM

Aug 10, 2006 at 07:25 AM

eevil
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p.12 #13 · An official Canon teaser

yes every post read.....wow.....did i really have that much spare time.......no wiser though.....never did get anything from pixel from his documentation.....CMOM MATE I WANT TO BELEIVE!!!!!!!!!!!!!!!!......SURELY US AUSSIES NEVER LIE....

Edited on Aug 13, 2006 at 05:20 AM

Aug 10, 2006 at 09:03 AM

Kamil Kisiel
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p.12 #14 · An official Canon teaser

I actually saw the banner when it was up. What exactly made it "official" ?

Edited on Aug 13, 2006 at 05:20 AM

Aug 10, 2006 at 09:16 AM

lordcarl
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p.12 #15 · An official Canon teaser

You guys can stop speculating. There will not be any new 1D-series for 2nd half of 2006; so don't expect any earth-shattering news to be unveiled on Aug 24 and for the rest of 2006 for the EOS System.

The "legend" is more likely to be something to compete against the Sony Alpha A100 and Nikon's new D80 cameras.

What may be more interesting is a possible EF 500mm f/2.8L IS DO USM lens to be announced at September's Photokina - I think I saw a prototype of it being tested at a recent motorsports event by a Japanese photographer. The lens barrel has the same diameter as the existing EF 400 f/2.8 IS and EF 600f/4 IS but is slightly longer than the former and shorter than the latter. Oh yes, the photographer kept the whole lens wrapped up in a special leather casing which looks a bit like a rain cover for lenses. I asked him what kind of lens it was but the fella just ignored my question and pretend he couldn't speak English. I will post up the picture I shot of him with that lens one of these days.

The 500mm's announcement is only a possibility at Photokina; prototypes can take a longer time to become commercial realities - prototype of an EF 300mm f/2.8L IS USM was first shown at Photokina 1992 but the commercialized version was only unveiled during summer of 1999!

But I suspect that the EF 85mm f/1.2L II USM will soon have an improved version of its long-discontinued sibling joining the EF line-up by end of this year!

Edited on Aug 13, 2006 at 05:20 AM

Aug 10, 2006 at 09:39 AM

Yakim Peled
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p.12 #16 · An official Canon teaser

Double post. Sorry.

Edited by Yakim Peled on Aug 10, 2006 at 12:44 PM GMT

Edited on Aug 13, 2006 at 05:20 AM

Aug 10, 2006 at 09:39 AM

Yakim Peled
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p.12 #17 · An official Canon teaser

>> I actually saw the banner when it was up. What exactly made it "official" ?

The fact that it had a Canon logo and the fact that it appeared in a respectable site.

>> You guys can stop speculating. There will not be any new 1D-series for 2nd half of 2006; so don't expect any earth-shattering news to be unveiled on Aug 24 and for the rest of 2006 for the EOS System.

1. It is fun speculating.
2. What are your sources?

Edited on Aug 13, 2006 at 05:20 AM

Aug 10, 2006 at 09:44 AM

Kamil Kisiel
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p.12 #18 · An official Canon teaser

Well, a Canon logo isn't too difficult to find on the web, and pretty much anyone can make a flash animation. Why would they advertise on only one site?

Edited on Aug 13, 2006 at 05:20 AM

Aug 10, 2006 at 10:08 AM

Yakim Peled
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p.12 #19 · An official Canon teaser

I do not know.

Edited on Aug 13, 2006 at 05:20 AM

Aug 10, 2006 at 10:09 AM

RDKirk
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p.12 #20 · An official Canon teaser

kisielk wrote:
Well, a Canon logo isn't too difficult to find on the web, and pretty much anyone can make a flash animation. Why would they advertise on only one site?

There is a slim possibility of why based on how they announced the 5D.

It was a couple of named Canon-Spain officials who first dropped the hint in February of 2005 that Canon planned an autumn announcement of a new camera model between the 20D and the 1D Mk II. In late September, the spec sheet for the 5D was leaked to the Internet...in Spanish.

Perhaps Canon Inc allows selected regional subsidiaries to be "designated leakers."

If so, it was the Canon Mid-East subsidiary exec who first spoke publically of the the "next generation" of 1D...and here we see a hint again from Canon Mid-East.

Edited on Aug 13, 2006 at 05:20 AM

Aug 10, 2006 at 11:35 AM

Tom_W
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p.12 #21 · An official Canon teaser

lordcarl wrote:

What may be more interesting is a possible EF 500mm f/2.8L IS DO USM lens to be announced at September's Photokina - I think I saw a prototype of it being tested at a recent motorsports event by a Japanese photographer. The lens barrel has the same diameter as the existing EF 400 f/2.8 IS and EF 600f/4 IS but is slightly longer than the former and shorter than the latter. Oh yes, the photographer kept the whole lens wrapped up in a special leather casing which looks a bit like a rain cover for lenses. I asked him what kind of lens it was but the fella just ignored my question and pretend he couldn't speak English. I will post up the picture I shot of him with that lens one of these days

Possible, but I would expect that at 500 mm and f/2.8, the diameter would need to be larger than that of the 400/2.8 by around 35 mm or so. Otherwise, it would not be an f/2.8 lens by definition.

The 500mm's announcement is only a possibility at Photokina; prototypes can take a longer time to become commercial realities - prototype of an EF 300mm f/2.8L IS USM was first shown at Photokina 1992 but the commercialized version was only unveiled during summer of 1999!

But I suspect that the EF 85mm f/1.2L II USM will soon have an improved version of its long-discontinued sibling joining the EF line-up by end of this year!

That would be useful, but I also suspect that it would be pricey.

Edited by 10DFT on Aug 10, 2006 at 09:18 AM GMT

Edited on Aug 13, 2006 at 05:20 AM

Aug 10, 2006 at 11:55 AM

ISO1600
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p.12 #22 · An official Canon teaser

i honestly wouldn't be THAT suprised if they did in fact drop a 500/2.8 DO IS USM, considering there was a leak about this lens back in like 2001 or something.... It's doable, and people would buy it. But boy would it be EXPENSIVE!

Digital F1N is where i'm putting my money though.

Edited on Aug 13, 2006 at 05:20 AM

Aug 10, 2006 at 11:55 AM

Remford
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p.12 #23 · An official Canon teaser

Yet another example of hooey that hoping that by being authoritatively-stated, it will somehow be mistaken for actual insight. A tin-plated turd, nothing more.

lordcarl wrote:
You guys can stop speculating. There will not be any new 1D-series for 2nd half of 2006; so don't expect any earth-shattering news to be unveiled on Aug 24 and for the rest of 2006 for the EOS System.

The "legend" is more likely to be something to compete against the Sony Alpha A100 and Nikon's new D80 cameras.

What may be more interesting is a possible EF 500mm f/2.8L IS DO USM lens to be announced at September's Photokina - I think I saw a prototype of it being tested at a recent motorsports event by a Japanese photographer. The lens barrel has the same diameter as the existing EF 400 f/2.8 IS and EF 600f/4 IS but is slightly longer than the former and shorter than the latter. Oh yes, the photographer kept the whole lens wrapped up in a special leather casing which looks a bit like a rain cover for lenses. I asked him what kind of lens it was but the fella just ignored my question and pretend he couldn't speak English. I will post up the picture I shot of him with that lens one of these days.

The 500mm's announcement is only a possibility at Photokina; prototypes can take a longer time to become commercial realities - prototype of an EF 300mm f/2.8L IS USM was first shown at Photokina 1992 but the commercialized version was only unveiled during summer of 1999!

But I suspect that the EF 85mm f/1.2L II USM will soon have an improved version of its long-discontinued sibling joining the EF line-up by end of this year!

Edited on Aug 13, 2006 at 05:20 AM

Aug 10, 2006 at 12:15 PM

DaDane
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p.12 #24 · An official Canon teaser

Sprout Crumble wrote:
Well said. A cheap base-model Canon would be great for all the reasons you stated. The D50 has been a great seller and the Pentax models are also very strong sellers in many markets. They're cheap. Canons 350D requires that you're a little more certain that you want to get into DSLR photography. Canon need an impulse buy body for the masses.
Well, right now the net is flooded with fake ads, - but this, if true, might be what I was suggesting:

http://www.infodigitalcamera.com/EOS3000D.pdf

Edited on Aug 13, 2006 at 05:20 AM

Aug 10, 2006 at 12:36 PM

JCDoss
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p.12 #25 · An official Canon teaser

Remford wrote:
...A tin-plated turd, nothing more.

You do indeed have a way with words.

Edited on Aug 13, 2006 at 05:20 AM

Aug 10, 2006 at 02:02 PM


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