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p.1 #8 · Will ISO performance trump aperture | |
I think the future points to slower lens and faster ISO.
Why? Because the majority of canon's clients (Clueless Consumers) do not appreciate DOF and a slower lens and faster ISO makes photography easier.
The majority of consumers out there have simple wants in their photography. They most probably use P&S and are upgrading to DSLRs and IMHO, the reason is for better image quality. I dont think most upgrading consumers look at their P&S photos and say hey, i need a more shallow DOF, gotta buy a DSLR. They do not even know what DOF is.
Imagine the average user used to his little P&S camera, shooting at f2.8 or f4. If he gets a 2.8 lens on a DSLR, the chances of misfocusing is going to much greater than with say a f4 or f5.6 lens. These average users are not going to admit that they cannot use the camer properly and blame Canon or Nikon for making a "DSLR that cannot even take sharp photos like their old P&S".
So it is in the best interest for canon to make lens with IS and camera with better ISO. Also to save costs (make the shareholders happy), they are not going to be that interested in making faster lens UNLESS the majority of users out there demand it. If f-stop was like mega-pixels, we would have our f1.8 zoom lenses and sub f1.0 prime lens (maybe eh?).
I am not saying that I agree with the direction that Canon, Nikon etc are taking but I just accept it. We are going to see ISO performance trumping aperature unless there is some zany marketing scheme or consumer awareness to lift the importance of aperature to normal consumers.
Let me give you example, I bet that most people out there are tell you how many megapixels their P&S have. Most will know whether they have IS, VR or OS. A few might know their focal length. Even less even know their maximum aperature.
In a nutshell, i think we should just accept the fact that fast aperature is not "in" anymore.
ISO rules..... esp with IS
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