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Jkan2001 Offline Upload & Sell: Off p.1 #1 · Mkt Plan for new Canon camera? I'm not sure if this is the right place but I wanted to get some imput from you Canon gurus. Basically for class I have to develop a marketing plan for a new product or a new way to position an existing product and I wanted to deal in DSLR's specifically Canon. I was thinking about maybe making up a 1 series camera to slot in between the 20D and 1D2 with better features etc. I just wanted to get some feedback as to whether that would be a good idea as I have to talk about the target market (amateurs or pros?), actual product (technical specs), pricing, promotion, problems (manufacturing problems?), threats (nikon equivalent), oppurtunities. If anyone else has a good idea about what I can use for a topic that'd be great. It doesn't have to be an actual product but can be current product positioning etc. For example in class they talked about opening a tgi fridays inside a busy downtown building so workers could go eat during lunch without having to leave the building etc. As a bonus, whoever's idea I end up using i'll paypal $5 to Jun 08, 2005 at 10:44 PM

smaniscalco Offline Upload & Sell: On p.1 #2 · Mkt Plan for new Canon camera? I don't have time for lots of input...I would say though that judging from the rumors and conversations around here and on other forums, there is more than passing interest in such a camera. Jun 08, 2005 at 10:54 PM

rockit Offline Upload & Sell: Off p.1 #3 · Mkt Plan for new Canon camera? this has been covered ad nauseum on this forum. do a few searches and you should have all the info you could possibly want about it. Jun 08, 2005 at 11:09 PM

Xavier Rival Offline Dedicated FM Upload & Sell: Off p.1 #4 · Mkt Plan for new Canon camera? What do you mean by marketing plan ? Do you mean you should provide specs, evidence of adequation to the market, pricing policies and evidence that the pricing is realist ? Sounds fun Specs are easy to find in one of the numerous rumors threads Basically, between 20D and 1D2. Market: both pros and amateurs. Actually, the same as the Eos-3, that is people who want a rugged body, with a large feature set but cannot or do not want to afford all the qualities of a 1D body. Evidences are a little hard to find though. Pricing would also be in-between, but probably closer to the 20D. A big issue in pricing would be the size of the sensor (the cost for manufacturing a sensor is more than linear to the area of the sensor), so if the sensor has the same area as the 20D, no problem; but if it is 1.3x, then there is a challenge here (and also, then, how to distinguish from the 1D2). Threats Competition would include to-come D200, D2, Fuji S3... Jun 08, 2005 at 11:11 PM

Jkan2001 Offline Upload & Sell: Off p.1 #5 · Mkt Plan for new Canon camera? Xavier Rival wrote: What do you mean by marketing plan ? Do you mean you should provide specs, evidence of adequation to the market, pricing policies and evidence that the pricing is realist ? Sounds fun Specs are easy to find in one of the numerous rumors threads Basically, between 20D and 1D2. Market: both pros and amateurs. Actually, the same as the Eos-3, that is people who want a rugged body, with a large feature set but cannot or do not want to afford all the qualities of a 1D body. Evidences are a little hard to find though. Pricing would also be in-between, but probably closer to the 20D. A big issue in pricing would be the size of the sensor (the cost for manufacturing a sensor is more than linear to the area of the sensor), so if the sensor has the same area as the 20D, no problem; but if it is 1.3x, then there is a challenge here (and also, then, how to distinguish from the 1D2). Threats Competition would include to-come D200, D2, Fuji S3... Yeah that's what I was basically thinking, I guess it's just tough to work from because everything is theoretical so it'd be tough to find research on what actual costs/selling prices might be. I'll do some searching and see what else I can dig up. Anyone have any other ideas for a new product for which a solid marketing plan could be based? Jun 09, 2005 at 01:49 AM

lordjim Offline Upload & Sell: Off p.1 #6 · Mkt Plan for new Canon camera? You may want to have a look at the following thread (full of great ideas): http://photography-on-the.net/forum/showthread.php?t=74105 Jun 09, 2005 at 06:19 PM

Flappie Offline Upload & Sell: Off p.1 #7 · Mkt Plan for new Canon camera? Take a look at www.dpreview.com and search for 'tweener' or '3D' either on the Canon 20D or Canon 1D/1Ds forum. You will find lots of information on this topic.... Don't read them all at once, I guess that wouldn't be healthy Flappie Jun 09, 2005 at 06:54 PM

Lars Johnsson Online Dedicated FM Upload & Sell: Off p.1 #8 · Mkt Plan for new Canon camera? Every thread is always the same. People want the 1 series camera and like to pay a couple of hundred dollars more than the 20D price. And then they call it the 3D. Jun 09, 2005 at 07:02 PM

Jeff Offline Dedicated FM Upload & Sell: On p.1 #9 · Mkt Plan for new Canon camera? What about 'releasing' a dSLR that shatters the current industry's 'reliance' upon analog technologies in a digital age? Some of these engineers need to start thinking outside the 'film box', and move forward. For example: 1) Live histogram preview, when utilizing DOF preview, shows an accurate view of exposure. See #2 below, it is possible now. 2) Instead of camera's meter (which is actually a CMOS sensor) taking thousands of readings and then 'averaging' them into what is traditionally an analog 'scene' (as 35mm cameras did), instead utilize each sensor site as a specific data point for an actual histogram, and then base the exposure on that. It's almost ludicrous to have thousands of samples of data that our 'analog' meter is reducing to a hundred or two, and then evaluating. It makes no sense, given the way digital cameras work these days. 3) Why can't a 1.6x crop camera have a full size viewfinder? Answer: It can, albeit with a slight amount of light loss. No reason for these crop cameras to have these little viewfinders, all it takes is some magnification in the viewfinder (it can't be that hard). 4) Why can't a digital SLR be pre-programmed to accurately 'mimic' different films, both B&W and color? It could, easily. 5) Put the stinking camera controls back on the camera, for crying out loud! Just because it's digital doesn't mean we shouldn't have immediate access to ISO settings, etc. 6) Lastly, engineer a new type of flash memory that is shaped like a film canister, and can be taken to any Wal-Mart for reading and recycling... (just kidding) Anyway, good luck on your assignment! Jun 10, 2005 at 04:28 AM

Greg Feldman Offline Dedicated FM Upload & Sell: On p.1 #10 · Mkt Plan for new Canon camera? Jeff wrote: 5) Put the stinking camera controls back on the camera, for crying out loud! Just because it's digital doesn't mean we shouldn't have immediate access to ISO settings, etc. I thought I was the only one who wanted this. Make me a DSLR with the controls of, say, a Nikon F3, and I'll buy it tomorrow. At any rate, to the original poster: keep in mind that most folks don't care about photo gear intricacies the way we do. Even assuming your colleagues know what in the world you're talking about (a hefty assumption), odds are it won't exactly inspire them. They know what a TGIF is, and what a building is, and what a lunch hour is. Pedestrian, yes, but there you have it. Jun 10, 2005 at 04:34 AM

Roy NN7DX Offline Upload & Sell: Off p.1 #11 · Mkt Plan for new Canon camera? Lars Johnsson wrote: Every thread is always the same. People want the 1 series camera and like to pay a couple of hundred dollars more than the 20D price. And then they call it the 3D. This is exactly how it works. Your eye is as good when reading the forums as it is behind the camera. Now, when does that $2k 3D come out? And... Will the 3 series need it's own forum at DPR? Jun 10, 2005 at 03:38 PM

Pondria Offline Dedicated FM Upload & Sell: Off p.1 #12 · Mkt Plan for new Canon camera? Jeff wrote: What about 'releasing' a dSLR that shatters the current industry's 'reliance' upon analog technologies in a digital age? Some of these engineers need to start thinking outside the 'film box', and move forward. ... Great points ! Companies like SONY tries this type of innovation. Canon/Nikon may actually want the strong linkage with the Film cameras to leverage their once dominance. Jun 10, 2005 at 05:46 PM

EOSMIKE Offline Account Locked p.1 #13 · Mkt Plan for new Canon camera? As a former Marketing student, I know exactly what you have to do! The only issue compounding a "real-life" plan, is the lack of competition from Nikon. Can anybody see Canon bringing out an EOS-3D, when there is absolutely no reason to do it! However, all kidding aside, Canon will eventually fill the gap with such a beast. and I would say it is coming close to doing so. The EOS-1Ds MkII and 1DMkII likely will be merged into a full frame + crop mode camera at a price point around US$4-5K The 20D or 20D MkII will be priced under US$1,500, and the Rebel XT is under a K, and above these two offerings, there is a nice big gap of a few thou. The EOS-3D (or whatever it's ultimately called) price and feature set will look something like this: 1> sensor crop factor would be 1.3x, or perhaps even the 1.6x (TBD) 2> motor drive would be fast, buffer big 3> media would be SD and CF 4> MP would be similar to whatever is currently offered on 20D / 1DMkII, or whatever the next generation offers (12MP) 5> EF-S lenses could be used (if 1.6x sensor is ultimately used) 6> would effectively take the place of 1D MkII, but not really quite the same (sort of like the EOS 3 is to 1V) 7> Cost of EOS-3D would likely debut around US$2,400-$2,9000, along with some new lenses and other products for the advance amateur, which would debut concurrently with the EOS-3D's release. There are few current threats from any other manufacturer (anyone beg to differ), but that could change, and the EOS-3D feature set would address any and all of those competitors. There are plenty of budding pros that currently own/use a 20D, but want a little more AF speed, a bigger sensor, and don't need/want a 1DMkII. something in the US$2500 range, that is... similar (kind of) to the current film equivelent EOS-7 Elan and 1V gap,. I wish you well with your marketing plan.... this is a great example of what the CANON marketers, sales planners and designers have to do on a daily basis.... plan for the future to meet perceived needs and demands, foresee future technology as well as possible competitive threats Jun 10, 2005 at 11:49 PM

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