Upload & Sell: On
Those are the reduced prices?
Yup, that's how it works when you're Apple. You tell the panel manufacturers you want something new like this, demand it be an Apple exclusive for x amount of time, and sell them at an outrageous profit (47% in the case of iPhones; next highest in the smartphone market is Samsung at 15%). After x amount of time, other people will get access to these panels and then you can have one at a fair price. It's usually just a year or two, though.