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| p.2 #13 · A prediction for camera industry for discuss here Alt board |
A new FF NEX would also cannibalise the NEX APS-C line and the forthcoming Zeiss lenses for it, don't you think? They are a business not a charity, and appear to have a sound idea of the worth of their cameras, witness the RX1. People just cannot get used to the idea of Sony making very good and expensive equipment...but they will, given time.
The problem with Sony is their inconsistency. They have historically churned out market-creating devices as well as high-end dream devices, only to sprinkle in lack-lustre, over-priced, mis-featured bullcrap in between. For TV aficionados they are infamous for releasing a really top-notch set every 5 years or something, only to release a follow-up model with some crucial missing feature. Look at their performance in the computer segment as well. My first laptop was a Vaio, and it was a beautiful little thing, light, strong, metal case, but the followups were twice the size and plastic. This appears to be a uniquely Sony thing, where they will innovate and crapovate in alternating cycles with some randomised period.
I don't see that they are doing any better in the camera segment. Every once in a while they release something very cool, but they fail to follow up properly. They also turn on a dime, leaving scads of users behind, scratching their heads. Look at the A900-A99 progression. It is almost certain that the kind of user who liked the back-to-basics pure SLR experience of the A900 will not like the hyper-tech buttonitis electronic everything approach of the A99. Furthermore, they fail to plug holes in their lens lineups, which includes the DSLR segment. This last point alone is why I am very hesitant to buy into a Sony system, combined with their on-again-off-again QC and lack of dedication to consistently fix problems properly, and advance their systems in a predictable, useful manner. If you do not know what Sony will do next, how can you plan? For those of us who are still into buying systems, and not just a Sony camera with random adapted lenses, this is a deal-killer.
They are simply too random. Very interesting new-thinking, but little consistency.
I am happy that they are in the market, since they provide talking material and disruptive influence, but I am highly reluctant to buy into their wares.