Upload & Sell: On
Brian, I was in the same position a couple years ago. Then I changed all my packages so that nearly every one includes an album. Since the cost of the album is included, I don't have the "sticker shock" problem when I use to tell people that albums range in price from $900 to $2000.
One thing that I don't do however is mark up my albums by 3, 4 or 5 times my cost. Since I use an outside designer for all my albums, my only real work is retouching the occasional photo for an album and actually placing the orders. I factor in the cost of the designer, the cost of the album and then multiply that by 2. This way my clients receive a nice album, I make a little money on it and we're all happy. I make my money on shooting and delivering the wedding images. The little bit I make on albums is icing.