Upload & Sell: On
Ya I agree with Rich. You will want to start with something really simple because I can say with 99% certainty that you will change things sooo many times before you settle into something for the long run.
Your whole business evolves. Your pictures improve, your cliental changes, your website changes, you charge more and more, and you revamp your brand. All of those things will lead to change of the "aesthetics" of your brand like your logo, albums, packaging, etc.
Don't worry about locking yourself into a logo right away because it will change quickly. We waited years before we had even an inkling of what we wanted our logo to be and then we contracted a great graphic designer who specialized in the visual side of branding to help us develop things.
Once you get to that stage in the "logo" game it becomes more about psychological things like typography, font size, spacing, wording, paper, print methods, etc.