Upload & Sell: Off
I use a single VSCO preset in LR4 that I tweaked in quite a few ways and saved as my own preset.
Like with using analogue simulations when digitally recording music, which is quite common, the trick is to be subtle. I don't prefer over the top, Instagram type processing, but there are some qualities of film that can be useful in digital when used sparingly, IMO.
i've never actually heard of VSCO, i'll have to look into it.
raw photo processor's output with film curve is what I use.
i always used to start with the rpp raw conversion for a film curve and then finish in lightroom, but that was annoyingly time consuming and i've been pretty happy with what i'm able to do with just lightroom lately.