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| p.8 #12 · Official: 24-70mm f/4L IS and 35mm f/2 IS released! |
The latest introductions Canon made make other systems, like Sony's look small. Canon does offer a system that gives the enthusiast photographer and professional the ability to cherrypick and build a personal system setup like no other imaging company. They offer zoomlens ranges, primes, with and without IS, special feature lenses (Tilt and Shift, Softfocus, macro head lenses, etc.) like no other company. Their price policy makes it clear that they want us to know that you are buying the best quality. Building a coherent and adequate photographic system has become a puzzle like choosing a cellphone and the right subscription As we all know, that is no EOSfun.
Anyway, this is without a doubt the philosophy behind Canon latest introductions. I guess we are going to see some more unexpected, and to my taste underwhelming, news the next year. I am not sure if Canon is on the right track though. The market is moving rapidly away from the traditional D-SLR and Canon should bring more convincing products with an innovative character.