Upload & Sell: Off
How good is this http://www.amazon.com/gp/product/B003HK2LRK/ref=oh_details_o00_s00_i00
Better to have one good light with one good modifier (softbox, octobox, etc.) than three bad lights. You can do a lot with one good light, and you can add more lights later as your budget allows. Until you get more lights, you can use variations in background color, use reflector panels, use window light plus strobe, etc. for various types of lighting.
Alien Bees (made in USA) and Elinchrom D-lite (made in Switzerland) are about the best bargains out there that get you enough control of power levels, reliability, and customer service to be worth the money you spend. Bowens also makes good lights.
I'd shop at reputable dealers who have been in business for a while, so that if you have problems you have somewhere to turn: Paul C Buff (direct seller of his gear), B&H Photo, Adorama, etc. With eBay and Amazon I think you're taking more of a risk.
While you're sorting out your choices, here's something that may help you along the way:
It's an ad for Profoto, but makes good general points.