Upload & Sell: On
| p.1 #10 · Canon's new MAP pricing begins today! |
Ralph Conway wrote:
Imo its just on paper. It is MAP: minimum ADVERTISED price.
It does not have anything to do with your dealers "privat" offered sales price, imo.
It only prevents them (dealers) from loosing sales by advertised low online offers.
I believe it will, but that still depends though. It will depend on how Canon thinks they stand in photography business. Will they dare to cut big accounts like Adorama or B&H if they advertise below MAP?
Golf business has been this way for years. Retailers cannot even allow coupons to apply to their products. I know one famous golf pro shop that usually sells their stuffs at a really really low price. If you play golf (in the US) and you visit golf forums regularly, you might have heard of "Discount Dan". They never advertise their prices, but it's been well known to many that they sell way below MAP. Last time I called, their Ping account was cut for a year. That's why, if you're in golfing market, you'll see that most retailers won't risk advertising their prices below the minimum as required.
Regarding the laws, I think there is always a loop hole both ways. Retailers can just advertise it as 'price too low to advertise' or they can list it on eBay. On the other hand, manufacturers can cut the retailers' account by saying the marketing strategy in the area has changed.
Now, back to photography. If, say, Adorama makes another spot sale on eBay for 5D Mark III for $2,750, we'll have to see how it pans out. Canon might not want to risk cutting big account like Adorama. But, who knows? B&H may put some pressure on Canon as well.
One thing for sure. I don't think anyone who wants Canon gear will find something cheap in the next few weeks from an authorized dealer.