Upload & Sell: Off
| p.6 #4 · The End of Facebook Marketing |
The point is our fans request to see and share the images and Facebook doesn't seem to understand that. They just see dollar signs by regulation and limitation of reach. It's just sad. Now, clients that have become friends, who enjoy looking at our work, do not see our business page posts unless they are tagged. I think most of us tag the clients that are in the images. Therefore, the interaction is severely limited without reason - outside the almighty buck.
The problem comes from seeing customer service as a profit center (like Canon changing its Professional Service into a profit center).
Facebook has not yet learned how to monetize its most important asset: User interest and activity data. They are sitting on a unique goldmine of information that they haven't figured out how to monetize, so they're falling back on old-time methods as old as soap opera radio. They're trying to make money the same way "The Lone Ranger" radios shows did...merely selling advertising space.