I'm glad you posted this. I was starting to get a complex. Two lovely weddings this weekend and 8 likes? I guess it's back to the drawing board for a work around!
Tag the client, friend/tag all the bridesmaids/groomsmen, share on your personal wall, and maybe promote the post. They're just putting obstacles in your way to get around. If you're creative enough with promoting yourself, Facebook is just another tool you can use.
Also sign up for Google+. With google changing accounts to G+ accounts and getting rid of Google Places (sort of) and putting in with G+, personalized searches based on what your friends like is already here and the next big thing since most people have gmail and are usually logged into google anyway. Never hedge your bet against Google... ever.
TRReichman wrote:
Goes to show you that you can't rely on some other platform to do the marketing for you. Audience building ought to be done on a platform that you own completely.
This is also the problem with having a heavy reliance from one source or one media. They change or shut down and the business is out. The smart entrepreneur has multiple sources of leads.
I've never put any real stock in my Facebook page ...it's a necessary evil IMO for a complete SEO package. Maybe this will flush out some of the FB page only photogs??
I don't do a lot of FB stuff on my page, and I only have a little over 200 likes. However, yesterday I uploaded an album and it says that it reached 70 people, so that doesn't seem much different than usual.
If your name isn't Tony Hoffer, you are probably posting photos or other content 2-3 times a week at most. So, if you spend $5, 20 times in a month, is $100 worth reaching your fans and their friends? Facebook has done wonders for me, and while I think it's becoming less effective, I'm not entirely sure its only because of reach...I think people are becoming less and less interested, and maybe because they probably see 5 bagillion photos from the other 5 bagillion photographers weekly, and if you aren't 'wowing' them, you are just noise.
sboerup wrote:
If your name isn't Tony Hoffer, you are probably posting photos or other content 2-3 times a week at most. So, if you spend $5, 20 times in a month, is $100 worth reaching your fans and their friends? Facebook has done wonders for me, and while I think it's becoming less effective, I'm not entirely sure its only because of reach...I think people are becoming less and less interested, and maybe because they probably see 5 bagillion photos from the other 5 bagillion photographers weekly, and if you aren't 'wowing' them, you are just noise.
sboerup wrote:
If your name isn't Tony Hoffer, you are probably posting photos or other content 2-3 times a week at most. So, if you spend $5, 20 times in a month, is $100 worth reaching your fans and their friends? Facebook has done wonders for me, and while I think it's becoming less effective, I'm not entirely sure its only because of reach...I think people are becoming less and less interested, and maybe because they probably see 5 bagillion photos from the other 5 bagillion photographers weekly, and if you aren't 'wowing' them, you are just noise.
While I think it's true when posting whole albums you can just become noise, I've had good success by posting single shots. I'll try to post a 'wow' shot a day or two after the wedding, then maybe a funny or emotional shot a little later on. People like it when they don't have to go looking through albums for those shots. It's all about engaging your fans and keeping their interest.
I noticed the same thing you did Tony after posting my last wedding and got a small amount of hits. I sent Facebook a message in hopes that it was a glitch but it makes sense now. I definitely wouldn't be where I'm at now without the power of Facebook and social media...I guess we'll have to come up with new and creative ways to promote ourselves.
, BGP1, that's awesome.