I know, it isn't even a remotely fair comparison. The K-01 is also way cheaper and does actually attempt to do something different from what it is based on. It's aesthetics are also targeting something totally different than the tasteless bling market the Lunar is.
Alright - how 'bout this instead:
Hasselblad Lunar - A Signature Design by Kim Jong-un
Hasselblad Lunar - Man dat's some fine weeeed!
Hasselblad Lunar - We have better use for your money
Hasselblad Lunar - Invest in precious metals
Hasselblad Lunar - More karats than Bugs Bunny can handle