I think Hasselblad will need all the help they can get, so lets help them find an appropriate slogan for the new erm... revolutionary NE.. Lunar camera.
Hasselblad Lunar - Recommended by the Klingon empire.
Hasselblad Lunar - Look, it's genuine wood... from Sweden.
OK, I suck, but I bet you can come up with some neat ones...
"It used to take us 365 days to hand craft one of the worlds finest cameras. After numerous ownership changes and countless hours of study by our accountants and bankers, we have finally solved that problem...
Introducing the Hasselblad Lunar...We Don't Build Them Like We Used To Because We Don't Build Them At All!"
Hasselblad R&D team heard an inner voice: "Build it and they will come".
Sony; say whaat? You want to shrink wrap some endangered species skin and/or exotic wood on top of our NEX7 and sell it at a eight times mark up? Suuuureee... (scratching heads, thinking what is their angle here...)
Hasselblad Lunar:
Houston, we have a problem here.
Houston: Go for Lunar.
Hasselblad Lunar: we are afraid people will not take us seriously.
Houston: Well, raise the price to more than five times the competition and they will have to take you seriously. Remember the slogan; you get what you pay for. That ought to sucker a few people into your tractor beam for sure.
(scratching heads, thinking what is their angle here...)