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| p.3 #7 · High MP Canon DSLR on the rise? |
Can any new high MP Canon be a full-featured professional camera, like the 1DX, and still compete on price? Wouldn't that leave the field open to Nikon and the D800, at a much lower price?
That is a very interesting question, and I'm certain it is one that Canon's marketing folks must think about a lot. Not only must they produce a higher MP camera at some point not far in the future, but they have to consider how it plays against the impressive price point of the D800 and D800e.
They could, I suppose, try to skirt the issue by producing some super-DSLR at a very high price point - essentially a replacement for the 1Ds series - that somehow truly outperformed the D800 is many ways, and not just MP count. This could allow them to claim the high ground... but it would also leave them at least temporarily weak in terms of competition with others producing high MP full frame bodies at a lower price point. (While some would be fine with that, as a broad market strategy it has problems.)
What they will more likely do is produce a camera that competes both on price and MP count and other features with the D800/D800e. While I understand the facts about how most people don't really need 36MP and higher, in the marketing world perception can be as or more important than such facts. The perception has been that Canon was the market leader in producing high-end DSLRs. That perception has been weakened and could be reversed if there is too long of a delay.
I suppose that one strategy to by time might be to introduce the high-end camera, with its higher (and, for most, out of reach) price point and simultaneously announce future release of the lower cost version - though that would also have its dangers.
One can imagine some other possibilities, too.
The interesting times promise to continue. :-)
Excellent points, Dan, I was asking myself the same questions. I am afraid Canon tries to aim (too?) high with another 1D series high MP FF body ignoring to match a direct D800 counterpart. I suspect Canon will announce shortly before or at Photokina this new high MP FF camera, but it might not hit the market until beginning of next year. If it is a 1D series body, we need to wait likely another half year before this sensor technology is implemented into something similar to D800. At this point Nikon surely will release something new, too, leaving Canon behind (again).