Upload & Sell: Off
| p.2 #4 · New 7D2 rumor on Canonrumors.com |
It's true that 60D is newer. On the other hand, 60D has been in the market longer than any of its predecessors. Normally, a life cycle of a xxD DLSR is around a year and a half. 50D was longer at almost two years, and it's been about 2 years now for 60D.
Let's imagine you're Canon. You want to sell your products. What do you want to do? To me, 60D is the one that needs a replacement, because I think it's hurt its series as people think of it as an upgraded Rebel.
That's my logic to why I, like...Show more →
Don't forget other contributing factors like the competition products and new category in the market, namely Nikon and the mirrorless cameras.
While Nikon went for 24MP, Canon went for all cross type AF and faster burst speed. This decision was probably influenced by Canon's new mirrorless as well. They can't have a DSLR that focuses as slow as an entry level mirrorless. The DSLR has to be seen as a step up.
Of course upgrading the Rebel will cause a ripple effect and there are basically two ways for Canon to differentiate their APS-C lineup.
1. Discontinue the x0D line, ie. no 70D. Keeps all their cameras in one digit designation except for the Rebel, which is known as the xxxD internationally.
2. Upgrade the "70D" to essentially become a 7D. But to do this, Canon will also have to step up the 7D2. Higher res APS-C sensor, even faster burst speed and 30+ AF points is one way to do it. Another way is to make the 7D2 an APS-H camera, returning the premium APS-C crown back to the 70D.
Whether the rumour is true or not, it does make sense if Canon was to upgrade the 70D.
I don't know why people think Canon won't do it just because they had a major firmware update for the 7D. It's not that big of a deal you know. PC components get driver update all the time and they get replaced almost as quickly as the Rebels. It's just because Canon has never done it before makes it seem like a big deal, which made me think it's just a ploy to sell the remaining 7D stock before production ceases. I could be wrong too of course.