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Never heard much on that brand, at that price not much cheaper than Epson ink. Quality 3rd party ink can be had from several makers. I'm using a CIS from Inkjetfly on my R2400 and have had excellent results. They may refillable cartridges and continuous systems and are very popular among 3rd party ink users. The ink alone cost $140 for a set with 100ml of each color, which is about 8 sets of cartridges. Inkrepublic and Cone Ink (Inkjetmall) are two other well respected brands in 3rd party ink.
None of these brands are as cheap as ebay or generic no-name inks, but are substantially cheaper than Epson. I would stick with one of the 3 companies above as they have a proven track record. Keep in mind you will need to have custom ICC profiles made to get accurate colors from any 3rd party system. Some offer their own profiles for certain papers, or you need a device like a Color Munki to make your own.