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Archive 2009 · Major lens price jump

  
 
globalkiwi
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p.4 #1 · Major lens price jump


Paul B wrote:
Not really for the large superteles (500/600.) There was basically one increase in the last 3 years (about 5% for the currency readjustment earlier this year.) Now they've gone up 8-9% in the last couple days. So that's a 17% increase just this year for the 600. No purchase for me (and I'd even been hoping the 800 would stay below $11,000 and trend downwards. Guess my bank account is safe for the time being. )


Yeah, the super-teles have remained expensive (though relatively static) but many of the shorter FL L lenses have been rising in price for a while.



Sep 03, 2009 at 02:25 PM
rsg_1
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p.4 #2 · Major lens price jump


This is sad, soon we'll be like the Nikonian snobs boasting about our superior ergonomics (ala 7D), then turning around to buy Stigmas and Tampons.


Sep 03, 2009 at 02:38 PM
dcmiller
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p.4 #3 · Major lens price jump


PetKal wrote:
My recently purchased 135 SF has just gone up in price about 30%.
135 SF @ B&H
Awesome.

Haven't checked any other lens prices......perhaps there is more.


That's because you purchased the only 135 2.8 soft focus ever made Now they have to make one more.



Sep 03, 2009 at 03:04 PM
Yohan Pamudji
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p.4 #4 · Major lens price jump


dcmiller wrote:
That's because you purchased the only 135 2.8 soft focus ever made Now they have to make one more.


Ouch! You were wrong for that



Sep 03, 2009 at 03:14 PM
Sam tran
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p.4 #5 · Major lens price jump


This is sad, soon we'll be like the Nikonian snobs boasting about our superior ergonomics (ala 7D), then turning around to buy Stigmas and Tampons. - rsg_1

Hey wait a minute! is it Tampons=Tampax are you talking about?
but then again, in case of emergency, after your wife hit you with the new 600mm lens in the head, it could be used as a band-aid...



Sep 03, 2009 at 03:15 PM
Yohan Pamudji
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p.4 #6 · Major lens price jump


michael49 wrote:
Just another reason to buy used here.


Used prices will inch up too if new prices stay high.



Sep 03, 2009 at 03:15 PM
dcmiller
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p.4 #7 · Major lens price jump


pipspeak wrote:
it's a little puzzling that we have had so many (OK, a couple) of price rises this year when we're in the middle of a recession and deflationary pressures are mounting everywhere else in the economy. I understand the dollar/yen issue but I also understand economics 101 that suggests that higher prices often result in lower volumes.

The cynic in me wonders if this is as much to do with the release of the 7D and the additional demand for lenses it's expected to create.



I believe that demand has consistently exceeded their forecasts. Canon for years had the best value lenses. I believe that now they see little reason to leave that money "on the table". Hopefully some of the extra cost goes to QC. I am cautiously optimistic that they are improving.

Video on the 5D2 wiped out inventory on better fast lenses like Contax that could be adapted to Canon. That's a pretty good sign that demand for better glass is high.

It's also difficult for them to surge volume on the superteles. They don't want item volume to exceed their capacity.



Sep 03, 2009 at 03:16 PM
dcmiller
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p.4 #8 · Major lens price jump


Yohan Pamudji wrote:
Used prices will inch up too if new prices stay high.


It looks to me like a lot of stuff goes unsold on B&S.



Sep 03, 2009 at 03:17 PM
DavidP
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p.4 #9 · Major lens price jump


pipspeak wrote:
but I also understand economics 101 that suggests that higher prices often result in lower volumes.


But it's the PRODUCT of the two (less expenses) that counts, now isn't it?



Sep 03, 2009 at 03:31 PM
rscheffler
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p.4 #10 · Major lens price jump


pipspeak wrote:
it's a little puzzling that we have had so many (OK, a couple) of price rises this year when we're in the middle of a recession and deflationary pressures are mounting everywhere else in the economy. I understand the dollar/yen issue but I also understand economics 101 that suggests that higher prices often result in lower volumes.

The cynic in me wonders if this is as much to do with the release of the 7D and the additional demand for lenses it's expected to create.


Canon and others are focusing on profitability over volume. There will always be buyers, the trick I guess is finding a balance between higher prices that a certain number will still accept and prices that are simply too high. An inside source also mentioned that Canon USA has been having some challenges reaching sales targets this year. It's possible that they've given up on hitting certain volume numbers and are trying to make it up with better profit. Combine this with appealing new product like the 7D and it's possible it may achieve what they desire.

Just a wild guess, but maybe they really will be updating the super-tele lenses soon. Raising the prices now will then 'justify' an additional 10-15% increase for the new lenses (I mean, look at the cost of the 800 vs. the 600!) and maybe still be less expensive than the Nikon equivalents.

To a certain degree I wouldn't mind seeing prices go way up if it thinned out the ranks and brought back a bit more exclusivity to the profession. But I doubt that will happen. The manufacturers make way more money on the consumer end and a lot of that gear is good enough for pro use...

dcmiller wrote:
It looks to me like a lot of stuff goes unsold on B&S.


Because IMO the prices on the B&S are too close to new many times. I'm not going to buy a used item if it's within 20% of new.

Edited on Sep 03, 2009 at 03:34 PM · View previous versions



Sep 03, 2009 at 03:32 PM
Paul B
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p.4 #11 · Major lens price jump


dcmiller wrote:
I believe that demand has consistently exceeded their forecasts. Canon for years had the best value lenses. I believe that now they see little reason to leave that money "on the table". Hopefully some of the extra cost goes to QC. I am cautiously optimistic that they are improving.



I was just about to say the same thing. Most of Canon's business (like most companies) has been seriously impacted in terms of revenue and this may represent, unfortunately, a major turning point in their pricing strategy to help turn things around. The fact that most major economies seem about to start growing may have helped spur them in this direction on the assumption that people will have more money to spend.

I've also seen some statements by the Nikonians that Nikon is raising prices (though I don't follow Nikon pricing.) It would not be unheard of in trying economic conditions for the largest firms 2-3 firms to sort of raise prices at the same time, helping everyone except consumers. No formal agreements, of course (that would be illegal in most places); just prices that seem to trend upwards at around the same time. It will be interesting to see if the price spread on superteles between Canon and Nikon remains the same in the few months.



Sep 03, 2009 at 03:34 PM
abam
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p.4 #12 · Major lens price jump


wah wah. here the 35L is €1300. in dollars, that's $1820.




Sep 03, 2009 at 03:42 PM
dolina
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p.4 #13 · Major lens price jump


Other things could influence the price of these lenses. Like say material cost. The source of their materials may have increased prices as well.


Sep 03, 2009 at 03:45 PM
rscheffler
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p.4 #14 · Major lens price jump


Canon EF 500mm f/4L IS at B&H: $6300
Nikon AF-S 500mm f/4G ED VR at B&H: $8450

That's a nearly 35% premium. As Paul B comments, it will be interesting to see if this price gap remains the same...

Ron



Sep 03, 2009 at 03:50 PM
calinpos
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p.4 #15 · Major lens price jump


Look at the prices in Europe and you will feel better...


Sep 03, 2009 at 04:04 PM
kahren
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p.4 #16 · Major lens price jump


Yohan Pamudji wrote:
Used prices will inch up too if new prices stay high.


they already have



Sep 03, 2009 at 04:11 PM
nads
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p.4 #17 · Major lens price jump


abam wrote:
wah wah. here the 35L is €1300. in dollars, that's $1820.



Sure... and we'll hear your wah wah if your price suddenly jumps to 1430 tomorrow!



Sep 03, 2009 at 04:17 PM
thedigitalbean
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p.4 #18 · Major lens price jump


rscheffler wrote:
Canon EF 500mm f/4L IS at B&H: $6300
Nikon AF-S 500mm f/4G ED VR at B&H: $8450

That's a nearly 35% premium. As Paul B comments, it will be interesting to see if this price gap remains the same...

Ron


It won't when Canon releases a new 500 f/4 IS II. I expect it would come in at $8k, now I'm guessing $8.5k



Sep 03, 2009 at 04:21 PM
Lezloid
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p.4 #19 · Major lens price jump


nads wrote:
Sure... and we'll hear your wah wah if your price suddenly jumps to 1430 tomorrow!



They don't have to raise our prices although no doubt they will.

If I wanted to pre-order a new 7D I would be paying pretty much the same as you which works out at about $2700 in the current exchange rates.

Yeah your prices are rising, welcome to Europe.



Sep 03, 2009 at 04:35 PM
kinconorb
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p.4 #20 · Major lens price jump


I paid $6999 for my 600/4 IS well just say 7k and now their $8300 =]

Doubt I could sell it for 7k but its still nice to know I didn't pay $1300 more for it.



Sep 03, 2009 at 07:08 PM
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