rscheffler wrote:
Maybe they are capable, but put into perspective, it's a very small (and relatively crowded) market segment for such an investment. One that they've already made effectively smaller with the 1Ds series and the photographers who have chosen it over medium format digital.
kakomu wrote:
For that exact reason, Canon wouldn't necessarily need to focus on the same features as the EF system. With the EF system, they had to focus on a myriad of different subjects, shooters and locales. However, the medium format crowd is, as you put it, "small", meaning that any medium format system they design and create need not be quite as general purpose as the EF system and probably only geared toward people that use medium format for their work (landscape photographers or studio photographers, for instance).
For sure, they could do it. I wonder though if it would be worth the effort/expense. In addition to it being a small market, it is also one in which customers are extremely picky. But it could also depend on how they want to approach such a market. My assumption is it would be with a system to take on the top brands. But it could also be along the lines of what Mamiya tried to pull off - better than DSLRs and good enough against the likes of Phase, Leaf, Hasselblad/Imacon, etc. to attract market share through a lower price point. Medium format digital for the masses... I'd be very surprised though to see something like this.
rscheffler wrote:
It would probably make more sense for Canon to focus such efforts on a micro-EF format system to compete against m4/3, which as a consumer/prosumer format, has a much larger potential customer base.
kakomu wrote:
I still am not quite sure about the viability of the micro 4/3 standard.
I thought the same way, but the most recent 4/3 cameras & sensors seem to be pretty good for what they are. I also think a lot of people want the quality of DSLR but are still put off by the size of the cameras and lenses, so there is potential appeal for the average consumer. But conversely, there seems to be significant interest in the system now with niche groups such as alt lens enthusiasts, and this is where I hope a manufacturer realizes the opportunity with some interesting new equipment.