This topic is in the 2008 archive. You can read it and like its posts here. It is read only.
Archive 2008Defy Physics
p.1 #1Defy Physics
Project for my Creative Copywriting class. I went beyond the copywriter's rough and presented this (edited the body copy from 50 words - assignment - to two words for this version.
http://krisbphoto.smugmug.com/photos/380618802_NacSM-XL-1.jpg
C&C appreciated!
http://krisbphoto.smugmug.com/photos/380618802_NacSM-XL-1.jpg
C&C appreciated!
Sep 26, 2008 at 08:55 AM
p.1 #3Defy Physics
very nice! well done! i do wonder if this would be more effective if he had on workout gear?
Sep 26, 2008 at 09:04 AM
p.1 #5Defy Physics
Wow! Thanks guys!
Canerio, I considered work out gear, but settled for very casual instead. I wanted to focus on the every-day aspect, similar to some of the free running campaigns.
Canerio, I considered work out gear, but settled for very casual instead. I wanted to focus on the every-day aspect, similar to some of the free running campaigns.
Sep 26, 2008 at 09:13 AM
p.1 #7Defy Physics
I definitely think it works. Especially as Puma (the company it's for) is trying to move towards shoes for wearing on the town, not in the Gym
A's all around shall we?
A's all around shall we?
Sep 26, 2008 at 09:42 AM
p.1 #10Defy Physics
Nice picture. I take it this is a dig at the Nike Air campaign?
Sep 26, 2008 at 10:34 AM
p.1 #11Defy Physics
Thanks all!
liamh,
I was actually admiring K Swiss's free running campaign featuring Sebastian Foucan (James Bond Casino Royale). I started free running this past spring, and have been inspired by some of their adds.
http://www.mediasearch.com.au/fashion/wrap/KSWISS%20-%20SEBASTEIN%20FOUCAN%20CREATOR%20OF%20FREE%20RUNNING%20FOR%20K-SWISS%201%20(2).JPG
I chose to eliminate any grounding to free the imagination.
My partner in class likes Puma shoes and we were asked to do an add for something they were interested in
liamh,
I was actually admiring K Swiss's free running campaign featuring Sebastian Foucan (James Bond Casino Royale). I started free running this past spring, and have been inspired by some of their adds.
http://www.mediasearch.com.au/fashion/wrap/KSWISS%20-%20SEBASTEIN%20FOUCAN%20CREATOR%20OF%20FREE%20RUNNING%20FOR%20K-SWISS%201%20(2).JPG
I chose to eliminate any grounding to free the imagination.
My partner in class likes Puma shoes and we were asked to do an add for something they were interested in
Sep 26, 2008 at 02:01 PM
p.1 #12Defy Physics
I love it!
Also, I'm intrigued by the "fantasy foliage" in the bottom corners. It's cool but I can't imagine how you came up with the idea.
Dick
Also, I'm intrigued by the "fantasy foliage" in the bottom corners. It's cool but I can't imagine how you came up with the idea.
Dick
Sep 26, 2008 at 02:51 PM
p.1 #14Defy Physics
Chris Brinlee wrote:
Thanks all!
liamh,
I was actually admiring K Swiss's free running campaign featuring Sebastian Foucan (James Bond Casino Royale). I started free running this past spring, and have been inspired by some of their adds.
http://www.mediasearch.com.au/fashion/wrap/KSWISS%20-%20SEBASTEIN%20FOUCAN%20CREATOR%20OF%20FREE%20RUNNING%20FOR%20K-SWISS%201%20(2).jpg
I chose to eliminate any grounding to free the imagination.
My partner in class likes Puma shoes and we were asked to do an add for something they were interested in
Ah, Sebastian Foucan, he is amazing. I wondered if it was influenced by that. I didn't realise Parkour/free running had reached the US. Is it popular over there?
I take it you've seen "Jump Britain" and "Jump London"? If not, you better go download them
Thanks all!
liamh,
I was actually admiring K Swiss's free running campaign featuring Sebastian Foucan (James Bond Casino Royale). I started free running this past spring, and have been inspired by some of their adds.
http://www.mediasearch.com.au/fashion/wrap/KSWISS%20-%20SEBASTEIN%20FOUCAN%20CREATOR%20OF%20FREE%20RUNNING%20FOR%20K-SWISS%201%20(2).jpg
I chose to eliminate any grounding to free the imagination.
My partner in class likes Puma shoes and we were asked to do an add for something they were interested in
Ah, Sebastian Foucan, he is amazing. I wondered if it was influenced by that. I didn't realise Parkour/free running had reached the US. Is it popular over there?
I take it you've seen "Jump Britain" and "Jump London"? If not, you better go download them
Sep 26, 2008 at 03:27 PM
p.1 #15Defy Physics
As an art director, I would try the headline right in the very, very center of the frame – which would end up just below the vertical body line and in that solid blue area. The photo works and everything is great, but the message is a little lost in the area below. I know it's nicer there for art, but the bottom line is selling shoes. Placing it in the center allows everything else to revolve around the message in a bulls-eye pattern. And then the Puma logo needs to be relocated after to compliment and brand.
Is "Defy Physics" a current message vehicle from a shoe company? If it's yours, it's much better. 'Gravity is Nothing' is a statement on something being empty. 'Defy' is a action command that appeals to X and Y Gens or anyone young.
Is "Defy Physics" a current message vehicle from a shoe company? If it's yours, it's much better. 'Gravity is Nothing' is a statement on something being empty. 'Defy' is a action command that appeals to X and Y Gens or anyone young.
Sep 26, 2008 at 04:06 PM
p.1 #16Defy Physics
Version II
http://krisbphoto.smugmug.com/photos/382900760_va3AJ-XL.jpg
The activity is gaining popularity in the states, especially due to Casino Royale and K Swiss, as well as traveling expos.
Ravitej,
'Defy Physics' is a headline that I created.
http://krisbphoto.smugmug.com/photos/382900760_va3AJ-XL.jpg
The activity is gaining popularity in the states, especially due to Casino Royale and K Swiss, as well as traveling expos.
Ravitej,
'Defy Physics' is a headline that I created.
Sep 29, 2008 at 08:14 AM
p.1 #18Defy Physics
Professor thought it might look cool, figured I'd give it a shot.
Thanks for the input.
Thanks for the input.
Sep 29, 2008 at 09:54 AM