My Carmel-By-The-Sea anecdote. We were having dinner at an outside patio, when a rat scurried across the seating area. A lady screamed and yelled 'rat!'. The waiter sauntered up with his nose appropriately in the air, and stated that it in fact was not a rat. But 'madam, that is a Carmel Valley Tree Rat'.
Like she should feel privileged... it was a freakin rat. But nice spin on it!
p.s. I love Carmel. The full name just takes too long to type.