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Archive 2007 · Bella - The Name Game

  
 
thethinkcouch
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p.1 #1 · Bella - The Name Game


I asked a fellow photog friend if it would be okay for me to post what had recently happened to her with Bella. This is just for those who might consider them as an option... maybe do a little more research and really consider the pros and cons.

I don't shoot for Bella or ever plan on shooting for them.

//ed

...please read on...

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So I'm not sure if you are aware of the recent snafu regarding Bella and how they market their photographers--to make a long story short, there were some rumors going around that Bella was disclosing the names of their photographers to potential clients BEFORE they booked, as in "hey don't pay $5 grand for Cohn Frankel Photography, you can get Lauren here from us for half the price". In effect, a HUGE conflict of interest between photographers and their own businesses--the fear was that Bella was using our own marketing dollars against us. As a response, photographers were told that it was not Bella's policy to name names until after a client booked, and that in the pre booking process the client was shown anonymous portfolios and frequently told they could not guarantee any specific photographer. Here is part of the memo that was circulated internally:

MEMO


"It has been brought to our attention that within the sales process, some salespeople are also showing photographer bio pages, and we have received unconfirmed reports that salespeople have provided lists of Bella photographers and/or given clients links to personal websites for Bella photographers. These actions are not appropriate. This memo is a reiteration of our photographer disclosure policy.

Our selling approach can be summed up to: SHOW WORK, NOT PHOTOGRAPHERS!

* We do not present specific photographers to clients because our model is based on matching client to photographer. Matching factors include style and availability.

* Under absolutely NO CIRCUMSTANCES are we to provide "lists" of Bella photographers' names.

* Never provide links to photographers' personal web sites. This is completely inappropriate. Photographers are frequently trying to establish their own business and use Bella to supplement their schedule. If we blur the wall between their personal business and their work at Bella, we run the risk of losing some of our best shooters. If the client chooses to Google a photographer once they have been assigned, we have no control over that practice."

This was all shortly after PartnerCon. So all was well in the kingdom of Bella, and photographers were mollified....UNTIL I GOT THE FOLLOWING EMAIL FROM A BRIDE WHO BOOKED ME THIS WEEK for her July 08 wedding:

"Hi Lauren,

Some things happened yesterday that I feel like I should share with you not only because it involves you and I think you have a right to know, but also because I'm not really sure where to go from here.

You probably noticed that I made my initial payment via pictage sunday night. I planned to drop the contract in the mail Monday morning but before I did, I got a call from Bella pictures. I'm not sure if we ever discussed other photographers I had been talking to but basically my decision came down to working with Bella, a company that sounded really reputable and professional but also very affordable, and you, both reputable and professional and amazingly talented. Mike and I had alot of thinking to do after we left your place because we really, really love your style and your talent is undeniable. Money, though, was a big factor. To be honest, you were out of our price range but we decided to take a huge cut in product credit and make some other sacrifices in order to be able to work with you.

So, yesterday, a rep from Bella called to check in. Having just sent in my payment to you, I told her that I found an amazing photographer that I felt really good about and decided to go with instead of Bella. She said she understood and asked me your name. I told her and then, after a surprised pause, she told me that you were also a Bella photographer, and that if I had gone with Bella, I might have been able to work with you anyways seeing that you are available on my date. After checking she said that if I decided to go with Bella, they couldn't guarantee you as my photographer, and assured me that no matter my decision, it sounded like I'd end up with amazing shots. She had no doubt in your abilities.

Now I understand that this is your business and that none of this was intentional--Just a wierd, unusual situation--but, considering what went into our decision, I can't help but feel a bit like a sucker knowing now that you work for much less than we agreed. Mike and I still love the thought of working with you and have absolutely no doubts that you would do an amazing job, but I can't say that this whole thing yesterday didn't sour it a bit.

Is there anything else you might be able to offer by way of price or product now that this has all come up?

Please excuse the long email. I hope that writing you about this was the right thing to do. Take care and I hope to hear from you soon,

Bride"

WHAT THE F&%$!!

This is so much worse than what we thought they were doing--now they are actually telling my client, WHO HAS ALREADY BOOKED ME, that she could have gotten me for a lower price if she went through them.

So, those of you who have your own businesses and work for Bella on the side, BEWARE. This issue has not only not been resolved, it's gotten worse.



Oct 11, 2007 at 12:20 PM
Josh Evilsizor
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p.1 #2 · Bella - The Name Game


I've considered looking into working with/for Bella just to build a little more diverse portfolio, but after reading this, along with other accounts I'm definitely going to pass.


Oct 11, 2007 at 12:37 PM
gillyohan
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p.1 #3 · Bella - The Name Game


That is terrible. Bella needs to get their sales people under control, at the very least. I hope your friend called Bella and gave them a piece of her mind, as well as telling them that she refuses to shoot for Bella ever again.


Oct 11, 2007 at 01:06 PM
SingleMalt
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p.1 #4 · Bella - The Name Game



I saw this story over at DWF.

If true, this type of thing could cost Bella their much sought after percentage of the wedding photography industry.



Oct 11, 2007 at 01:11 PM
nickwsu
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p.1 #5 · Bella - The Name Game


Bella is just flat out a BAD IDEA.

Their sales force is probably highly commisioned, and it is unlikely that they will remain within the boundaries of their policy when faced with a situation like this. (i.e. If I keep my mouth shut, I lose the sale and a chunk of my paycheck, if I tell the bride that photog shoots for bella for cheaper, I get the sale and a nice paycheck).

The whole thing is set up so they TELL their sales force, "dont do this!" but then they set up their incentive system to encourage just the opposite. (I am assuming the sales reps are paid by the sale here, and are NOT on salary).



Oct 11, 2007 at 01:18 PM
Mitchel107
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p.1 #6 · Bella - The Name Game



Doesnt Bella handle the printing and album production costs?

You can tell her that because in the scenario that is now happening i.e. she booked you personally rather than bella, you will have full QUALITY CONTROL over all of the prints and album production on a personal level with her...taking time to edit and confirm album layouts over starbucks.....

That is opposed to shooting and handing em in to the beast that is bella......



Oct 11, 2007 at 01:20 PM
Rick Rosen
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p.1 #7 · Bella - The Name Game


It is rumored that Bella's sales force also researches the photographers in their area and obtains their price lists. When they meet with a potential bride they ask what other photographers she is thinking about and when they get the names they pull out their pricing and show the bride how Bella is a much better deal for her.

Bella management probably does not endorse these tactics but since their sales force is independent they cannot really constantly police what they say or do.

Rick





Oct 11, 2007 at 01:30 PM
RedWhiteandRed
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p.1 #8 · Bella - The Name Game


Bella is an unscrupulous parasite - sucking the marrow from naive fools who decide to accept their pennies and shoot some weddings for them.

This is a soul destroying experience all the way around. A veritable rape without any of the generous foreplay or accomodation to decency. It is a mistake and a tremendous blight on your reputation and integrity of you get in bed with Bella.



Oct 11, 2007 at 02:09 PM
Mitchel107
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p.1 #9 · Bella - The Name Game


ouch


Oct 11, 2007 at 02:24 PM
SingleMalt
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p.1 #10 · Bella - The Name Game


RedWhiteandRed wrote:
Bella is an unscrupulous parasite - sucking the marrow from naive fools who decide to accept their pennies and shoot some weddings for them.

This is a soul destroying experience all the way around. A veritable rape without any of the generous foreplay or accomodation to decency. It is a mistake and a tremendous blight on your reputation and integrity of you get in bed with Bella.


So you're saying that you don't like them... right? I wasn't sure...



Oct 11, 2007 at 02:31 PM
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p.1 #11 · Bella - The Name Game


Nice flowery article in PROFESSIONAL PHOTOGRAPHER this month. Does PPA endorse Bella? I sure hope not!


Oct 11, 2007 at 02:41 PM
deebo7
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p.1 #12 · Bella - The Name Game


Yup got this same email. I was worried about posting it since its touchy but im glad you did Ed. Its a terribly serious issue!!


Oct 11, 2007 at 02:42 PM
unblinkable
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p.1 #13 · Bella - The Name Game


Wow. I'd be more than a little pissed.

What is she going to say to the bride?



Oct 11, 2007 at 02:58 PM
Tad Killian
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p.1 #14 · Bella - The Name Game


George White should be chiming in any minute now. Can't wait to hear him explain this one!

Tad



Oct 11, 2007 at 03:43 PM
Jerren
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p.1 #15 · Bella - The Name Game


Yah I saw this letter in the other forum. Definitely makes you say hmmm.


Oct 11, 2007 at 04:04 PM
deebo7
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p.1 #16 · Bella - The Name Game


tcamper wrote:
George White should be chiming in any minute now. Can't wait to hear him explain this one!

Tad



Oh im sure he will have a reasonable explanation to all of this



Oct 11, 2007 at 04:21 PM
NASLAND
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p.1 #17 · Bella - The Name Game


I'm new to this...but Bella sounds like Moonlighting under yourself. You charge one price to people coming in the front door...but do it "on the side" at a discount for those who go around the back

I can understand wanting to pay the bills...needing to be booked solid to keep the creditors away...but how does a professional fall into a trap like that? This makes little sense to me. If I went to the store to buy an item and found out the price I would pay simply depended on which register I walked up to...I wouldn't be shopping there. I would feel like I had been scammed.



Oct 11, 2007 at 06:02 PM
RedWhiteandRed
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p.1 #18 · Bella - The Name Game


NASLAND wrote:
I'm new to this...but Bella sounds like Moonlighting under yourself. You charge one price to people coming in the front door...but do it "on the side" at a discount for those who go around the back


Hi Nasland - do you shoot a lot of weddings?

Wedding dates are like airline seats or hotel rooms - the date kind of diminishes in value closer to the day and once you commit to a date you cannot clone yourself and recommit.

Bella is the worst kind of parasite - smug, entitled, duplicitious, malice ridden and playing upon the naive and the desperate. Brides and couples are naive and many photographers are green to the real costs of the enterprise and eager to gain some modicum of recognition.

Bella is to these people as a greasy-shorted pimp is to a twelve year old daughter: shine and floss and lies and a crooked coat hangar should someone step out of line. Akin to the coal miners breakking a strike with gun thugs or worse.

Any self-respecting knowledgeable artist would have no truck or trade with such a seamy agent.



Oct 11, 2007 at 06:13 PM
Jack Stravage
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p.1 #19 · Bella - The Name Game



WOW!!
You sure have a way with words..
Give Bella what they pay for send in your helper, to do the shoot.


Bella is to the wedding photography industry what the Oil Companies are to the Burglar Alarm companies the Oil Companies came in and starter giving Free Alarm Systems with a small monthly fee before that an alarm comp would get 3 to 5 thousand to install a system in a home, (the Oil Comp. never did go away just kept on growing and now a power in the industry) the smart companies would have nothing to do with it they just looked for add on and better product, maybe you should have two products one for Bella one for yourself, If you are giving the same package for two different prices than you will feel the pain when caught. If not you have to let your client know, what they are getting for their money besides you as the shooter. You are getting caught in the trap because you have become the product not what you produce.
Just my 2 cents



Oct 11, 2007 at 07:15 PM
NASLAND
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p.1 #20 · Bella - The Name Game


RedWhiteandRed wrote:
Hi Nasland - do you shoot a lot of weddings?



Unfortunately, no.

I understand that an unbooked date holds no value. If I order a plane ticket for next Thanksgiving today, it will be much cheaper than ordering one for this thanksgiving. I know I can stand in line...put my name in a hat...and hope to get an "unbooked seat" but that's a gamble "I" take for being cheap It's a little different if I could buy a ticket for Southwest at half the price...just buy knowing to go two desks down to American Airlines.

It's sad to see this in any field. There's always someone willing to do it cheaper. My company competes with contractors who work out of their garage. The difference is they would be the equivalent of hiring the low-buck WP with no gear and little experience. With pros working for a company like this, you build them a great portfolio...and give them the ability to say "We can provide this quality of work at X price...cheaper than you can get it...because we have a full tank of pros on call....and I guarantee at least one is open on your date!" A lot of people put blame on the businesses that cause these situations. If pros didn't work for them, they wouldn't exist. By being on a list like this...aren't you really cutting your own throat?

Sorry to ramble so much...I must be in one of those moods today



Oct 11, 2007 at 07:24 PM
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