Engaging image, which shows some of the positive points of IR.
Speaking of which, I'm curious as to what makes you think monochrome IR is a gimmick? From my perspective, a 830nm conversion on a spare body reignited my love for B&W. Shooting in the IR spectrum makes it possible to acquire interesting images in harsh, midday light. Light which can often lead to overly contrasty, and boring color images. I will note, hight IR range images of people can be unusual and ethereal, while not always flattering.
I did find there is a learning curve in working up a processing flow. The straight out-of-camera images from my converted Fuji are rather lifeless, and require a some bold fiddling to make sing. Looking back, most of the best B&W prints from my analog days also required serious darkroom effort too.