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Speculative future Nikkors chat

  
 
RexGig0
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p.2 #1 · Speculative future Nikkors chat


I have noticed the blitz of you-tube influencers who are talking about using the ZR as a still-image camera. Some of the influencers have called it a “full-frame (Ricoh) GR.” That may indicate a strategy by Nikon, which I do not yet fully understand, BUT, a local camera store employee did put a ZR in my hands, which made me instantly think “FX Coolpix A, with articulating screen, and Z-mount, for adult-sized hands.” Where has THIS been, all my life?! I was almost certainly going to buy a ZR, anyway, plus the 26mm Nikkor Z “pancake” lens, even before I saw the you-tubers, during my on-line homework, before buying.

For those of y’all who do not remember the Coolpix A, it had the same DX sensor as the D7000, a permanently-mounted 18.5mm lens, for a 27mm “equivalent” angle of view, a flash shoe that played well enough with Nikon Speedlights, and a sturdy metal body, Made In Japan. I found its metal-and-rubber ergonomics to be better than the Ricoh GR, but, of course, the more icky-plasticky GR, with worse-for-me ergonomics, and lower price point, was what the end-line-users wanted. The Coolpix A also competed against the now defunct X-series Leica cameras, and the Fuji X100-series.

So, maybe Nikon will be thinking about lenses that will take advantage of the ZR’s compactness?

Or, if enough buyers take the bait, to buy new ZR cameras, Nikon will release more cinema-oriented lenses?

Thus far, I have been working with my ZR, as a stills camera, including using the big, beautiful 4” articulating screen, under the harsh Texas sun, in August. Who needs an EVF, anyway? Until July of this year, I was prepping my budget to be able to accommodate a Z9 by early 2027, to be my first Z camera, a logical move, considering that I use D5 and D850 DSLRs. Instead, I have embraced EVF-lessness….

Edited to add: I actually bought a pair of Z30 cameras, before I bought the ZR. I wanted to test the theory of EVF-lessness at a lower price point, before committing to the ZR. My wife* immediately claimed that first ZR, and the first 26mm Nikkor lens I bought, so, I bought a second Z30, for myself. Within two days of using the second Z30, I proceeded to buy the ZR.

*Wife is the more-senior photographer, so, I deferred to my first mentor, the one who cajoled me into finally becoming serious about shooting, about 2009. She uses D500, D850, and Z6 cameras.



Aug 23, 2026 at 10:32 PM
Ripolini
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p.2 #2 · Speculative future Nikkors chat


Question for Nikon: Is it really that hard for you to make a camera body without an EVF (ZR, Z30, ...) but with the option to attach an external viewfinder to the hot shoe? The Canon EOS M3, which I used for a couple of years, had this option (EVF-DC1, with 90° upward tilt), as do some Leica models. You can carry an external viewfinder in your pocket and use it when you don’t want to use the camera like a smartphone, especially on sunny days.


Aug 24, 2026 at 01:36 AM
shinyobject
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p.2 #3 · Speculative future Nikkors chat


RustyRus wrote:
Nikon is betting on cinema because that's where the growth is: the stills market has been flat for years while video demand keeps climbing, and Nikon was never in that conversation. Buying RED for roughly $85M got them a Hollywood-credible brand overnight, and they've already put Z-mount on the Komodo-X and V-Raptor X, cut RED's prices to compete with Blackmagic, and shipped the ZR with RED tech inside. Nikon's own investor materials now call cinema a core growth pillar alongside lithography. The tradeoff is that R&D and attention follow the strategy, so stills shooters should expect video to shape what
...Show more

That’s fair, I guess. Business is business. I don’t mind manual focus primes for most of what I do and am happy to look at Voigtländer for a 28 mm option, for example.

I find it a little difficult to believe that video cameras would be able to greatly expand Nikon’s market share such that it would form the central part of their future business direction, but I’d be happy to be proven wrong. Is video greatly helping Canon or Sony’s sales, or has Nikon identified a gap in the market?



Aug 24, 2026 at 03:13 AM
EB-1
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p.2 #4 · Speculative future Nikkors chat


Canon has been into pro video for many years, but more recently into the hybrid cameras and lenses in the MILS mounts. It does not seem to affect their traditional cameras much yet.

EBH



Aug 24, 2026 at 09:42 AM
RexGig0
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p.2 #5 · Speculative future Nikkors chat


Ripolini wrote:
Question for Nikon: Is it really that hard for you to make a camera body without an EVF (ZR, Z30, ...) but with the option to attach an external viewfinder to the hot shoe? The Canon EOS M3, which I used for a couple of years, had this option (EVF-DC1, with 90° upward tilt), as do some Leica models. You can carry an external viewfinder in your pocket and use it when you don’t want to use the camera like a smartphone, especially on sunny days.


Nikon already did this, with its Nikon 1 system cameras. The Nikon 1 V3 had an add-on electronic viewfinder, with electronic connections. At least one you-tuber has cited this, to support his belief that Nikon will repeat this, with the ZR. There ARE plenty of electronic contacts, inside the ZR’s flash shoe, much more than the familiar flash contacts.

https://www.nikonusa.com/p/nikon-1-v3/Nikon-1-V3/overview

Edited to add: The link is for the product page, for the Nikon 1 V3. The you-tuber I mentioned was Steve Irwin, if I remember correctly.

Edited again, to add: Leica and Olympus have also manufactured add-on EVFs, to be inserted into flash shoes with more than the traditional number of electronic contacts. Leica still does so, for the M11-series.






Aug 24, 2026 at 03:48 PM
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