Rob_WW,
This is one of those questions that will generate a lot of options, all based on individual preference. From your initial post it's hard for me to know if you are buying a lens for your own self reward, or to impress your peers. Since I buy 2-3 new lenses a year, I've come up with a bit of a decision tree I follow when considering a new purchase. Maybe it will help you.
Decision 1: MF or AF? For me, the answer is almost always MF but that's a preference not about lens quality
Decision 2: What is my budget range? This will vary of course. This year, I have to buy new drives for my NAS so my lens budget is less than normal. Budget of course is more than how much you can spend, but what do you feel comfortable about spending and lugging out in the field.
Decision 3: Prime or Zoom? For me this is about expected use. I own two zooms that were specifically purchased for travel and varied shooting conditions when I didn't want to carry multiple lenses. Otherwise its all primes.
Decision 4: Am I purchasing this lens for a given subject matter? For instance, architectural photography is important to me and lenses I purchase for that meet certain criteria such as flat field focus, very low distortion, and acuity. I have other lenses that are for other subjects or conditions.
Decision 5: What aperture ranges do I anticipate using the most? Wide open or stopped down.
Decision 6: Am I look for a lens to help me do something I don't do now?
Decision 7: Am I looking for some cool factor? While I don't own one, I would love to own a funky lens like an MS-Optics or a LLL. I do own lenses that have a bit of cool about them and love using them, but they are not my bread & butter lenses.
That usually gets me close to deciding on a lens. I'll narrow it down to a couple and then mull it over for a couple weeks and make a purchase. Maybe this will help you.
Best - Kk